Social media is a partner, not a threat, to email marketing because it provides new avenues for sharing and engaging customers and prospects.
Email powers social media and social media powers email
Email Marketing in a Social Media World
EMAIL MARKETING IN A SOCIAL MEDIA WORLD Adam Q. Holden-Bache BMA Carolinas Sept. 15, 2010
Table of Contents <ul><li>IT’S A SOCIAL, SOCIAL WORLD </li></ul><ul><li>EMAIL MAKES THE WORLD GO ROUND </li></ul><ul><li>EMAIL AND SOCIAL MEDIA: THE PERFECT PARTNERSHIP </li></ul><ul><li>THE THREE LEVELS OF SOCIAL SHARING IN EMAIL </li></ul><ul><li>TAKEAWAYS </li></ul><ul><li>TWITTER HASHTAG: #BMACLT </li></ul>
Including a social sharing option in an email increased click-through rates from an average of 7.2% to 8.7%. Including as many as three different sharing options boosted the rate to 11.2%. Source: GetResponse "Email Marketing and Social Media Integration Report"
Extend your reach… Active social network users have, on average, around 500 connections . Facebook average: 130 friends Twitter average: 300 followers LinkedIn average: 63 connections
Key Takeaways <ul><li>Marketers are increasing investments in both email and social media marketing . </li></ul><ul><li>Email continues to be an effective channel even as users spend more time with social media. </li></ul><ul><li>Email remains a powerful marketing channel that generates real results . </li></ul><ul><li>Create shareworthy content </li></ul>
Cross-pollinate <ul><li>Include social sharing links your emails </li></ul><ul><li>Tweet about content/offers only available via email subscription </li></ul><ul><li>Include social channel content from Facebook, Twitter or LinkedIn Groups in your email campaigns </li></ul><ul><li>Tweet about a post on your Facebook page </li></ul><ul><li>Provide content via email and encourage comments on your blog or Facebook page </li></ul>
Take Action <ul><li>Invest in your social channels. Engage . Interact . </li></ul><ul><li>Add social sharing elements to your email campaigns. </li></ul><ul><li>Increase your email subscriber base through social media </li></ul><ul><li>Allow your contacts to communicate with you in the channel of their choice . </li></ul><ul><li>Test everything </li></ul>
Don’t Settle On Not Knowing… <ul><li>Measure the effectiveness of your social campaigns against business goals and objectives </li></ul><ul><li>Determine your ROI (Return on Investment) </li></ul><ul><li>Don’t forget that social media and email can also SAVE you money </li></ul>
How Mass Transmit Can Help Mass Transmit - multi-channel Internet marketing agency Email Transmit - email service provider (ESP) Group Transmit - social sharing application @MassTransmit @EmailTransmit Facebook.com/MassTransmit LinkedIn.com/companies/Mass-Transmit
Presentation A copy of this presentation can be viewed or downloaded at Slideshare: http://slideshare.net/ masstransmit
THANK YOU Adam Q. Holden-Bache 8701 Mallard Creek Dr. Charlotte, NC 28262 704-706-2670 x200 [email_address] Twitter: @adamholdenbache
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