Email Marketing in a Social Media World
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Email Marketing in a Social Media World

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Presentation to BMA Carolinas on the integrating of email marketing and social media strategies to build stronger campaigns.

Presentation to BMA Carolinas on the integrating of email marketing and social media strategies to build stronger campaigns.

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  • Social media is a partner, not a threat, to email marketing because it provides new avenues for sharing and engaging customers and prospects.
  • Email powers social media and social media powers email
  • http://www.facebook.com/press/info.php?statistics

Email Marketing in a Social Media World Email Marketing in a Social Media World Presentation Transcript

  • EMAIL MARKETING IN A SOCIAL MEDIA WORLD Adam Q. Holden-Bache BMA Carolinas Sept. 15, 2010
  • Table of Contents
    • IT’S A SOCIAL, SOCIAL WORLD
    • EMAIL MAKES THE WORLD GO ROUND
    • EMAIL AND SOCIAL MEDIA: THE PERFECT PARTNERSHIP
    • THE THREE LEVELS OF SOCIAL SHARING IN EMAIL
    • TAKEAWAYS
    • TWITTER HASHTAG: #BMACLT
    • IT'S A SOCIAL, SOCIAL WORLD
  • Social media isn’t a fad- it’s a fundamental shift in the way we communicate .
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  • LinkedIn Membership
    • EMAIL
    • MAKES THE WORLD GO ROUND
  • Everyone uses email. Source: Flowtown “My Mom is on Facebook”
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  • 42% of active social networkers check their email account four or more times a day , compared to just 27% of their non-networked counterparts. Source: Merkle ”View from the Social inbox"
  • Email marketing will generate an ROI of $43.62 for every dollar spent. Source: DMA ”Power of Direct Report 2009"
  • It’s where the budgets are going…
  • 78% of consumers share information via email versus 22% who prefer social media . Source: Marketing Sherpa ”Email is Social and it’s not Going Anywhere"
  • Methods used for sharing online content
  • Over 20% of social media users have shared something from an email campaign to their social accounts via a share option. Source: Merkle ”View from the Social Inbox 2010"
  • EMAIL & SOCIAL: THE PERFECT PARTNERSHIP
  • EMAIL SOCIAL MEDIA
  • Only 27% have implemented a social strategy into their email campaigns.
    • Combine Forces…
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    • Connect and Share
  • Including a social sharing option in an email increased click-through rates from an average of 7.2% to 8.7%. Including as many as three different sharing options boosted the rate to 11.2%. Source: GetResponse "Email Marketing and Social Media Integration Report"
  • Extend your reach… Active social network users have, on average, around 500 connections . Facebook average: 130 friends Twitter average: 300 followers LinkedIn average: 63 connections
  • THE 3 LEVELS OF SOCIAL SHARING IN EMAIL
    • 1. Link to your social channels
    • 1. Link to your social channels
    • 2. Share your entire email
    • 3. Share email content
    • Encourage social sharing…
    • Connect AND Share
  • Takeaways
  • Key Takeaways
    • Marketers are increasing investments in both email and social media marketing .
    • Email continues to be an effective channel even as users spend more time with social media.
    • Email remains a powerful marketing channel that generates real results .
    • Create shareworthy content
  • Cross-pollinate
    • Include social sharing links your emails
    • Tweet about content/offers only available via email subscription
    • Include social channel content from Facebook, Twitter or LinkedIn Groups in your email campaigns
    • Tweet about a post on your Facebook page
    • Provide content via email and encourage comments on your blog or Facebook page
  • Take Action
    • Invest in your social channels. Engage . Interact .
    • Add social sharing elements to your email campaigns.
    • Increase your email subscriber base through social media
    • Allow your contacts to communicate with you in the channel of their choice .
    • Test everything
  • Don’t Settle On Not Knowing…
    • Measure the effectiveness of your social campaigns against business goals and objectives
    • Determine your ROI (Return on Investment)
    • Don’t forget that social media and email can also SAVE you money
  • How Mass Transmit Can Help Mass Transmit - multi-channel Internet marketing agency Email Transmit - email service provider (ESP) Group Transmit - social sharing application @MassTransmit @EmailTransmit Facebook.com/MassTransmit LinkedIn.com/companies/Mass-Transmit
  • Presentation A copy of this presentation can be viewed or downloaded at Slideshare: http://slideshare.net/ masstransmit
  • THANK YOU Adam Q. Holden-Bache 8701 Mallard Creek Dr. Charlotte, NC 28262 704-706-2670 x200 [email_address] Twitter: @adamholdenbache