Recode | Decode case study by Saint

Saint & The V&ARecode | DecodeNMA @ SES

IntroductionsAdam Graham Andrea Carr Chris JeﬀordManaging Partner Digital Manager Innovation DirectorSaint The V&A Saint@adamgraham @cjeﬀord

A digital creative agency

A digital creative agencywithin a world classadvertising agency

What we believe

The Internet is a playground

Your marketing is another one of your products

Brands who are who theysay they are will thrive

Brands exist in thestories told by your audience

An idea can be the most powerfulthing in the world

What we do Brand promise (saying stuff ) Brand fulfilment (doing stuff )

What we doWe don’t build websites. We drive business results.

We use digital to bring your audiencecloser to your brand

DecodeDigital Design Sensations

Brief• Attract 40,000 visitors to the UK’s ﬁrst exhibitiondedicated to Digital Art.• Drive people to the microsite• Create a buzz around the V&A and the exhibition.

The Exhibition

The Insight

The StrategyTo bring the essence of the exhibition to life in a waythat inspires participation

The ideaRecode | Decode

Run vt:- http://bit.ly/bo3xQ6

Results• 95,000 visitors attracted (230% of target).• Reached 1.59million people online.• Signiﬁcant coverage in the press, both on and oﬄine.• 1,122 features across social media channels• 950 tweets.• Hundreds of recoded works submitted.

AccoladesIn book and silver nomination at D&AD3 times ﬁnalist at Cannes and winner of Bronze Cyber LionWinner of an NMA eﬀectiveness awardWinner of an Reputation Online Award3 Merits at The One ShowHonoree at the WebbysShortlisted at the Clios7 BIMASSilver and Bronze at EurobestsShortlisted twice at the Campaign Big Awards

Most importantly…ROI < 403%

Happy client

Thank you@adamgrahamhttp://uk.linkedin.com/in/adamgraham

Recode | Decode case study by Saint

by Adam Graham on Feb 23, 2011

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