Recode | Decode case study by Saint

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Case study for the multi award winning social media campaign - Recode | Decode
A copy of the presentation given today at the NMA stage of SES London http://www.nmalive.co.uk/#SESevent
by Saint@RKCR/Y&R and The V&A

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Recode | Decode case study by Saint

  1. 1. Saint & The V&ARecode | DecodeNMA @ SES
  2. 2. IntroductionsAdam Graham Andrea Carr Chris JeffordManaging Partner Digital Manager Innovation DirectorSaint The V&A Saint@adamgraham @cjefford
  3. 3. A digital creative agency
  4. 4. A digital creative agencywithin a world classadvertising agency
  5. 5. What we believe
  6. 6. The Internet is a playground
  7. 7. Your marketing is another one of your products
  8. 8. Brands who are who theysay they are will thrive
  9. 9. Brands exist in thestories told by your audience
  10. 10. An idea can be the most powerfulthing in the world
  11. 11. What we do Brand promise (saying stuff ) Brand fulfilment (doing stuff )
  12. 12. What we doWe don’t build websites. We drive business results.
  13. 13. We use digital to bring your audiencecloser to your brand
  14. 14. DecodeDigital Design Sensations
  15. 15. Brief• Attract 40,000 visitors to the UK’s first exhibitiondedicated to Digital Art.• Drive people to the microsite• Create a buzz around the V&A and the exhibition.
  16. 16. The Exhibition
  17. 17. The Insight
  18. 18. The StrategyTo bring the essence of the exhibition to life in a waythat inspires participation
  19. 19. The ideaRecode | Decode
  20. 20. Run vt:- http://bit.ly/bo3xQ6
  21. 21. Results• 95,000 visitors attracted (230% of target).• Reached 1.59million people online.• Significant coverage in the press, both on and offline.• 1,122 features across social media channels• 950 tweets.• Hundreds of recoded works submitted.
  22. 22. AccoladesIn book and silver nomination at D&AD3 times finalist at Cannes and winner of Bronze Cyber LionWinner of an NMA effectiveness awardWinner of an Reputation Online Award3 Merits at The One ShowHonoree at the WebbysShortlisted at the Clios7 BIMASSilver and Bronze at EurobestsShortlisted twice at the Campaign Big Awards
  23. 23. Most importantly…ROI < 403%
  24. 24. Happy client
  25. 25. Thank you@adamgrahamhttp://uk.linkedin.com/in/adamgraham

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