WHAT CAN WE LEARN         ABOUT THE     TRANSFORMATION   OF THE PUBLIC SPHERE       BY LOOKING ATTELEVISION NEWS NETWORKS?...
TraditionalCableIndependent FilmProgressive TVNewsInternet Video"Networks"Insurgent ForeignTV News Media Activism
TraditionalCableIndependent FilmProgressive TVNewsInternet Video"Networks"Insurgent ForeignTV News Media Activism
Gore on the Public Sphere…"...democracy depends upon theopenness, reliability, appropriateness, responsiveness, andtwo-way...
WHY THIS CHANGE?
"It is inconceivable that we should allow so great a possibility forservice to be drowned in advertising chatter" Presiden...
WHAT DOES    CURRENT’S TRANSFORMATION   MEAN TO OURUNDERSTANDING OF        THE  PUBLIC SPHERE?
HISTORICALLY  CULTURALLY   POLITICALPHILOSOPHICALL       Y
HISTORICALLY          “the cycle”  CULTURALLY         discourse   POLITICALPHILOSOPHICALL       Y liberalism
CYCLE
Carl Laemmle(Universal)                       William Fox                                  (20th Century Fox)        Willi...
DISCOURSEa. Public Sphereb. Guardianshipc. Commercial
GUARDIANSHIP  State paternalism
GUARDIANSHIP            State paternalismPublic needs education to be better citizens
GUARDIANSHIP            State paternalismPublic needs education to be better citizens      Audience as enlightened publics
GUARDIANSHIP            State paternalismPublic needs education to be better citizens      Audience as enlightened publics
COMMERCIALaudience-as-markets, not publics
COMMERCIALaudience-as-markets, not publics     consumers not citizens
COMMERCIAL    audience-as-markets, not publics         consumers not citizensbroadcasters are competitors not trustees
“maximizing competition, enhancing market power,promoting investment incentives, insuringcompetitive rate structures, remo...
PUBLIC SPHERE Content is listener created
PUBLIC SPHERE  Content is listener createdGovernance is listener directed
PUBLIC SPHERE       Content is listener created    Governance is listener directedSocial ownership of means of production
LIBERALISM Liberty and the Individual!
LIBERALISM     Liberty and the Individual! SOCIAL LIBERALISMIndividual liberty is the result of the    state supporting th...
LIBERALISM      Liberty and the Individual!  SOCIAL LIBERALISM Individual liberty is the result of the     state supportin...
LIBERALISM      Liberty and the Individual!  SOCIAL LIBERALISM Individual liberty is the result of the     state supportin...
HISTORYThe CYCLE from OPEN to CLOSED       CULTUREBROADCASTING DISCOURSES        PHILOSOPHY         LIBERALISM
Viewer Generated Content (VC2) (05-09)Social Media/Social News (07-09)Professional/Hollywood (09-today)Cycle, Discourse, a...
Historically: Open (Internet/TV)Discursively: Public Sphere (explicit)Philosophically: Capitalist Liberalism
Current TV - TV-Internet CycleVC2
OBAMA-TWITTER   FIRING
Current TV - TV-Internet CycleVC2Historically: Open (social media)Discursively: Public Sphere (implicit)Philosophically: C...
Current TV - TV-Internet CycleHollywood
Current TV - TV-Internet CycleHollywoodHistorically: Closed (TV)Discursively: GuardianshipPhilosophically: Capitalist Libe...
Historically: Closed (TV)Discursively: GuardianshipPhilosophically: Neoliberalism
USER                                                             CLOSEDGENERATED                                          ...
Corporate Public Sphere:Cultural, historical, philosophical  Hybridity and contradiction      Which results in…
Corporate Public Sphere:  Cultural, historical, philosophical    Hybridity and contradiction         Which results in…Job ...
FIRING
FLEXIBLE CAPITALISM   Consistencies:    Anomalies:
FLEXIBLE CAPITALISM  Consistencies: Capitalist Liberalism     Anomalies:
FLEXIBLE CAPITALISM   Consistencies:  Capitalist Liberalism Corporate Adaptability      Anomalies:
FLEXIBLE CAPITALISM            Consistencies:         Capitalist Liberalism       Corporate AdaptabilityExpendability of P...
FLEXIBLE CAPITALISM            Consistencies:         Capitalist Liberalism       Corporate AdaptabilityExpendability of P...
FLEXIBLE CAPITALISM            Consistencies:           Capitalist Liberalism         Corporate AdaptabilityExpendability ...
FLEXIBLE CAPITALISM              Consistencies:             Capitalist Liberalism           Corporate Adaptability  Expend...
FLEXIBLE CAPITALISM              Consistencies:             Capitalist Liberalism           Corporate Adaptability  Expend...
FLEXIBLE CAPITALISM               Consistencies:              Capitalist Liberalism            Corporate Adaptability   Ex...
NEOLIBERAL DEMOCRACY        =    OXYMORON
Transformations of the corporate public sphere 09
Transformations of the corporate public sphere 09
Transformations of the corporate public sphere 09
Transformations of the corporate public sphere 09
Transformations of the corporate public sphere 09
Transformations of the corporate public sphere 09
Transformations of the corporate public sphere 09
Transformations of the corporate public sphere 09
Transformations of the corporate public sphere 09
Transformations of the corporate public sphere 09
Transformations of the corporate public sphere 09
Transformations of the corporate public sphere 09
Transformations of the corporate public sphere 09
Transformations of the corporate public sphere 09
Transformations of the corporate public sphere 09
Transformations of the corporate public sphere 09
Transformations of the corporate public sphere 09
Transformations of the corporate public sphere 09
Transformations of the corporate public sphere 09
Transformations of the corporate public sphere 09
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  • I am Adam Fish, a PhD Candidate in Anthropology at UCLA with a focus on media studies
  • VC2 USER GENERATED CONTENT - LEADERBOARD PROFESSIONAL, HOLLYWOODCurrent's next phase included hiring professionals like Keith Olbermanm and CenkYugur. ...WHY THIS CHANGE FROM CITIZEN JOURNALISM TO PROFESSIONAL, from Open to ClosedTHIS IS ALL ABOUT DISCOURSE!
  • VC2 USER GENERATED CONTENT - LEADERBOARD PROFESSIONAL, HOLLYWOODCurrent's next phase included hiring professionals like Keith Olbermanm and CenkYugur. ...WHY THIS CHANGE FROM CITIZEN JOURNALISM TO PROFESSIONAL, from Open to ClosedTHIS IS ALL ABOUT DISCOURSE!
  • 3 Lenses Technology, Discourse, Political Philosophy and Practce#1 The Cycle - from Open to Closed#2 Broadcasting Discourses - Public Sphere, Guardianship, Commercial Discourses#3 Liberalism - Social Liberalism, Economic Liberalism, and Neoliberalism
  • 3 Lenses Technology, Discourse, Political Philosophy and Practce#1 The Cycle - from Open to Closed#2 Broadcasting Discourses - Public Sphere, Guardianship, Commercial Discourses#3 Liberalism - Social Liberalism, Economic Liberalism, and Neoliberalism
  • 3 Lenses Technology, Discourse, Political Philosophy and Practce#1 The Cycle - from Open to Closed#2 Broadcasting Discourses - Public Sphere, Guardianship, Commercial Discourses#3 Liberalism - Social Liberalism, Economic Liberalism, and Neoliberalism
  • Transformations of the corporate public sphere 09

    1. 1. WHAT CAN WE LEARN ABOUT THE TRANSFORMATION OF THE PUBLIC SPHERE BY LOOKING ATTELEVISION NEWS NETWORKS? Adam Fish
    2. 2. TraditionalCableIndependent FilmProgressive TVNewsInternet Video"Networks"Insurgent ForeignTV News Media Activism
    3. 3. TraditionalCableIndependent FilmProgressive TVNewsInternet Video"Networks"Insurgent ForeignTV News Media Activism
    4. 4. Gore on the Public Sphere…"...democracy depends upon theopenness, reliability, appropriateness, responsiveness, andtwo-way nature of the communication environment." -Al Gore
    5. 5. WHY THIS CHANGE?
    6. 6. "It is inconceivable that we should allow so great a possibility forservice to be drowned in advertising chatter" President Hoover
    7. 7. WHAT DOES CURRENT’S TRANSFORMATION MEAN TO OURUNDERSTANDING OF THE PUBLIC SPHERE?
    8. 8. HISTORICALLY CULTURALLY POLITICALPHILOSOPHICALL Y
    9. 9. HISTORICALLY “the cycle” CULTURALLY discourse POLITICALPHILOSOPHICALL Y liberalism
    10. 10. CYCLE
    11. 11. Carl Laemmle(Universal) William Fox (20th Century Fox) William Hodkinson (Paramount)
    12. 12. DISCOURSEa. Public Sphereb. Guardianshipc. Commercial
    13. 13. GUARDIANSHIP State paternalism
    14. 14. GUARDIANSHIP State paternalismPublic needs education to be better citizens
    15. 15. GUARDIANSHIP State paternalismPublic needs education to be better citizens Audience as enlightened publics
    16. 16. GUARDIANSHIP State paternalismPublic needs education to be better citizens Audience as enlightened publics
    17. 17. COMMERCIALaudience-as-markets, not publics
    18. 18. COMMERCIALaudience-as-markets, not publics consumers not citizens
    19. 19. COMMERCIAL audience-as-markets, not publics consumers not citizensbroadcasters are competitors not trustees
    20. 20. “maximizing competition, enhancing market power,promoting investment incentives, insuringcompetitive rate structures, removing barriers toentry, and encouraging new service providers”(Avery and Stavitsky 2003: 57)
    21. 21. PUBLIC SPHERE Content is listener created
    22. 22. PUBLIC SPHERE Content is listener createdGovernance is listener directed
    23. 23. PUBLIC SPHERE Content is listener created Governance is listener directedSocial ownership of means of production
    24. 24. LIBERALISM Liberty and the Individual!
    25. 25. LIBERALISM Liberty and the Individual! SOCIAL LIBERALISMIndividual liberty is the result of the state supporting the public
    26. 26. LIBERALISM Liberty and the Individual! SOCIAL LIBERALISM Individual liberty is the result of the state supporting the publicCAPITALIST LIBERALISM Individual liberty is the result of state support of market --market will do the service of the state "invisible hand”
    27. 27. LIBERALISM Liberty and the Individual! SOCIAL LIBERALISM Individual liberty is the result of the state supporting the publicCAPITALIST LIBERALISM Individual liberty is the result of state support of market --market will do the service of the state "invisible hand” NEOLIBERALISM No state/all market “Gloves off”
    28. 28. HISTORYThe CYCLE from OPEN to CLOSED CULTUREBROADCASTING DISCOURSES PHILOSOPHY LIBERALISM
    29. 29. Viewer Generated Content (VC2) (05-09)Social Media/Social News (07-09)Professional/Hollywood (09-today)Cycle, Discourse, and Liberalism
    30. 30. Historically: Open (Internet/TV)Discursively: Public Sphere (explicit)Philosophically: Capitalist Liberalism
    31. 31. Current TV - TV-Internet CycleVC2
    32. 32. OBAMA-TWITTER FIRING
    33. 33. Current TV - TV-Internet CycleVC2Historically: Open (social media)Discursively: Public Sphere (implicit)Philosophically: Capitalist Liberalism
    34. 34. Current TV - TV-Internet CycleHollywood
    35. 35. Current TV - TV-Internet CycleHollywoodHistorically: Closed (TV)Discursively: GuardianshipPhilosophically: Capitalist LiberalismYes Social Liberalism, Yes Neoliberal
    36. 36. Historically: Closed (TV)Discursively: GuardianshipPhilosophically: Neoliberalism
    37. 37. USER CLOSEDGENERATED TV CONTENT (2010) PUBLIC SPHERE NEOSOCIAL explicit LIBERALISMMEDIA SOCIAL PUBLIC LIBERALISM SPHERE implicit CAPITALIST LIBERALISM & COMMERCIAL DISCOURSE OPEN TV/internet GUARDIANSHIP (2005-09) OPENTELEVISION Social media (2008-10)
    38. 38. Corporate Public Sphere:Cultural, historical, philosophical Hybridity and contradiction Which results in…
    39. 39. Corporate Public Sphere: Cultural, historical, philosophical Hybridity and contradiction Which results in…Job insecurity, crowdsourcing, flexible accumulation
    40. 40. FIRING
    41. 41. FLEXIBLE CAPITALISM Consistencies: Anomalies:
    42. 42. FLEXIBLE CAPITALISM Consistencies: Capitalist Liberalism Anomalies:
    43. 43. FLEXIBLE CAPITALISM Consistencies: Capitalist Liberalism Corporate Adaptability Anomalies:
    44. 44. FLEXIBLE CAPITALISM Consistencies: Capitalist Liberalism Corporate AdaptabilityExpendability of Public Sphere Discourse Anomalies:
    45. 45. FLEXIBLE CAPITALISM Consistencies: Capitalist Liberalism Corporate AdaptabilityExpendability of Public Sphere Discourse Cultural Industries Precarity Anomalies:
    46. 46. FLEXIBLE CAPITALISM Consistencies: Capitalist Liberalism Corporate AdaptabilityExpendability of Public Sphere Discourse Cultural Industries PrecarityNeoliberal Critique = Corporate Instability Anomalies:
    47. 47. FLEXIBLE CAPITALISM Consistencies: Capitalist Liberalism Corporate Adaptability Expendability of Public Sphere Discourse Cultural Industries Precarity Neoliberal Critique = Corporate Instability Anomalies:Neoliberal Critique ≠ Public Sphere Discourse
    48. 48. FLEXIBLE CAPITALISM Consistencies: Capitalist Liberalism Corporate Adaptability Expendability of Public Sphere Discourse Cultural Industries Precarity Neoliberal Critique = Corporate Instability Anomalies:Neoliberal Critique ≠ Public Sphere DiscourseNeoliberal Critique = Guardianship Discourse
    49. 49. FLEXIBLE CAPITALISM Consistencies: Capitalist Liberalism Corporate Adaptability Expendability of Public Sphere Discourse Cultural Industries Precarity Neoliberal Critique = Corporate Instability Anomalies: Neoliberal Critique ≠ Public Sphere Discourse Neoliberal Critique = Guardianship DiscourseCapitalist Liberalismw/in mounting Neoliberalism
    50. 50. NEOLIBERAL DEMOCRACY = OXYMORON

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