How effective is the combination of your main product and ancillary texts?Presentation Transcript
How effective is the combination of your main product and ancillary texts?
When put side by side the newspaper advertand double page spread are easily recognized as being for the same documentary. This makes any new information or features upon the documentary easily noticeable.The same fonts and colour schemes featureBoth of these also serve the same purpose ofadvertising the documentary. The use of crossmedia convergence creates a wideradvertising spread making information moreeasily and readily available.
• The two print based features then serve to promote the main documentary.Key differences occur in the amount of writing. Thedouble page spread contains a lot more depth ofinformation so requires a greater quantity of text. Incomparison the poster is far more visual and eyecatching with the large picture and film name in bold.This difference means the poster is easilyaccessible and will then spark an interestleading to the person reading the double pagespread to gain more information.
By using one person in the film, double pagespread and poster that becomes an identifiableface thus instantly associated with thedocumentary. 001.JPG 002.JPG 004.JPG 016.JPG 019.JPG 115.JPG
• Viewing information features on both print based features to let the audience know when and where the documentary can be found
The documentary itself uses the key images from theprint based article and poster to then build upon thosewith the final product. This is the most in depth section ofthe 3 products in terms of finished product, whilst thedouble page goes more into production and gives insightinto the people who made the documentary.
• A main theme going across all the products is a relaxed nature, in the film with subtle colours and slow paced music. Then in the print based products with soft colours and fonts as well as a relaxed posture of the person in the pictures. This contrasts with the high action shown in the pictures and video of bmx riding
• Continuity in background and setting makes the 3 productions easily identifiable. If you look at these three pictures it is apparent that the same setting is used for each.