Your SlideShare is downloading. ×
0
WordPress SEO
WordPress SEO
WordPress SEO
WordPress SEO
WordPress SEO
WordPress SEO
WordPress SEO
WordPress SEO
WordPress SEO
WordPress SEO
WordPress SEO
WordPress SEO
WordPress SEO
WordPress SEO
WordPress SEO
WordPress SEO
WordPress SEO
WordPress SEO
WordPress SEO
WordPress SEO
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

WordPress SEO

1,036

Published on

Looking for pro-tips on optimizing your WordPress site for organic search? This is the presentation for you.

Looking for pro-tips on optimizing your WordPress site for organic search? This is the presentation for you.

0 Comments
4 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,036
On Slideshare
0
From Embeds
0
Number of Embeds
8
Actions
Shares
0
Downloads
31
Comments
0
Likes
4
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Source: blog.awardspace.com Minnesota Network of SEOs © 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
  • 2. Current  Director, Earned Media - Deluxe  Director PR, Communications & Social Media – MnSearch Prior:  VP, Director of Search and Content Strategy – MWG  iCrossing – Search strategy Contributor to: © 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. @adamdince
  • 3.  Brief introduction  Domain name, hosting and URL structure  Necessary plug-ins  Best practices – On Page SEO – Off Site SEO – Technical SEO © 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
  • 4. WordPress is a highly flexible CMS that can be easily optimized for organic search. This presentation is best suited for marketers/Webmasters who:    Are familiar with the WordPress Dashboard Have a working knowledge of SEO Are familiar with Google content guidelines and best practices © 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
  • 5.  Inbound links generate equity (PageRank), why give it to WordPress.com? Build your own domain strength. http://wordpress.org/hosting/  Consider branding before SEO when registering a domain name  Register domain for two-years or longer at a time  If you can afford it, use dedicated hosting or host WordPress on the same servers as your other Sites  HTTP or HTTPS doesn’t matter, but HTTPS might be a better long term option for security and potential keyword data © 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
  • 6. © 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
  • 7. Must-Have © 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
  • 8. http://wordpress.org/plugins/allow-rel-and-html-in-author-bios/ © 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
  • 9. http://wordpress.org/support/view/plugin-reviews/all-in-oneschemaorg-rich-snippets © 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
  • 10. http://wordpress.org/plugins/wordpress-seo/ © 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
  • 11. http://wordpress.org/plugins/wordpress-seo/ © 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
  • 12. http://wordpress.org/plugins/wordpress-seo/ © 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
  • 13. http://wordpress.org/plugins/google-analytics-for-wordpress/ © 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
  • 14. http://wordpress.org/plugins/inboundwriter/ © 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
  • 15. http://wordpress.org/plugins/wp-robots-txt/ © 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
  • 16. http://wordpress.org/plugins/wp-greet-box/ © 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
  • 17. A Few © 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
  • 18.  Don’t write to rank, write to engage your audience  Where possible, optimize meta-data and content with targeted keywords (avoid stuffing)  Use a healthy mix of images and other digital assets within your textual content  Use your blog’s on-site search data to identify content and user-experience gaps  It’s okay to use third-party content on your site, but please get permission first and don’t make it a habit © 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
  • 19.  If your blog contributors have Websites, ask them to link to your blog, or at least their author page on your blog  Share blog posts on Google Plus page and relevant communities  Use hash-tags when sharing in Google Plus (but don’t spam them)  In your Plus shares, mention influencers and others you want to read and possibly share  Hidden gem: Join Triberr.com it’s free and opportunities abound to get links to your articles from members © 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
  • 20.  Include social sharing buttons on all pages (many great plug-ins available)  Don’t weigh your page-load time down with too many active plug-ins  Test page-load time with Google Webmaster Tools or http://tools.pingdom.com/fpt/  Test authorship with Google Rich Snippet tester  (Mobile) Choose a responsive or reactive theme  View cached pages in Google and Bing to ensure page is rendering properly to search engines Source: www.seospecialist.co.uk © 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.

×