WordPress SEO

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Looking for pro-tips on optimizing your WordPress site for organic search? This is the presentation for you.

Looking for pro-tips on optimizing your WordPress site for organic search? This is the presentation for you.

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  • 1. Source: blog.awardspace.com Minnesota Network of SEOs © 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
  • 2. Current  Director, Earned Media - Deluxe  Director PR, Communications & Social Media – MnSearch Prior:  VP, Director of Search and Content Strategy – MWG  iCrossing – Search strategy Contributor to: © 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. @adamdince
  • 3.  Brief introduction  Domain name, hosting and URL structure  Necessary plug-ins  Best practices – On Page SEO – Off Site SEO – Technical SEO © 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
  • 4. WordPress is a highly flexible CMS that can be easily optimized for organic search. This presentation is best suited for marketers/Webmasters who:    Are familiar with the WordPress Dashboard Have a working knowledge of SEO Are familiar with Google content guidelines and best practices © 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
  • 5.  Inbound links generate equity (PageRank), why give it to WordPress.com? Build your own domain strength. http://wordpress.org/hosting/  Consider branding before SEO when registering a domain name  Register domain for two-years or longer at a time  If you can afford it, use dedicated hosting or host WordPress on the same servers as your other Sites  HTTP or HTTPS doesn’t matter, but HTTPS might be a better long term option for security and potential keyword data © 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
  • 6. © 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
  • 7. Must-Have © 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
  • 8. http://wordpress.org/plugins/allow-rel-and-html-in-author-bios/ © 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
  • 9. http://wordpress.org/support/view/plugin-reviews/all-in-oneschemaorg-rich-snippets © 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
  • 10. http://wordpress.org/plugins/wordpress-seo/ © 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
  • 11. http://wordpress.org/plugins/wordpress-seo/ © 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
  • 12. http://wordpress.org/plugins/wordpress-seo/ © 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
  • 13. http://wordpress.org/plugins/google-analytics-for-wordpress/ © 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
  • 14. http://wordpress.org/plugins/inboundwriter/ © 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
  • 15. http://wordpress.org/plugins/wp-robots-txt/ © 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
  • 16. http://wordpress.org/plugins/wp-greet-box/ © 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
  • 17. A Few © 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
  • 18.  Don’t write to rank, write to engage your audience  Where possible, optimize meta-data and content with targeted keywords (avoid stuffing)  Use a healthy mix of images and other digital assets within your textual content  Use your blog’s on-site search data to identify content and user-experience gaps  It’s okay to use third-party content on your site, but please get permission first and don’t make it a habit © 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
  • 19.  If your blog contributors have Websites, ask them to link to your blog, or at least their author page on your blog  Share blog posts on Google Plus page and relevant communities  Use hash-tags when sharing in Google Plus (but don’t spam them)  In your Plus shares, mention influencers and others you want to read and possibly share  Hidden gem: Join Triberr.com it’s free and opportunities abound to get links to your articles from members © 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
  • 20.  Include social sharing buttons on all pages (many great plug-ins available)  Don’t weigh your page-load time down with too many active plug-ins  Test page-load time with Google Webmaster Tools or http://tools.pingdom.com/fpt/  Test authorship with Google Rich Snippet tester  (Mobile) Choose a responsive or reactive theme  View cached pages in Google and Bing to ensure page is rendering properly to search engines Source: www.seospecialist.co.uk © 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.