Social Media Optimization - How To Own The First Page of Search Results

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This presentation covers how small businesses can leverage social media optimization to own the first page of search results.

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Social Media Optimization - How To Own The First Page of Search Results

  1. 1. Presented by: Adam Dince Head of Organic Search & Social Media Optimization, Deluxe
  2. 2. Deluxe Sensitive and Confidential   Introduction  SEO at a bird’s eye view  How to optimize your social networks for SEO  How to improve findability in social engines
  3. 3. Deluxe Sensitive and Confidential  By show of hands, how many here are currently engaged in SEO or have in the past?
  4. 4. Deluxe Sensitive and Confidential  By show of hands, how many here are currently engaged in social media marketing or have in the past?
  5. 5. Deluxe Sensitive and Confidential  In order to rank well on Google, you’ve got to invest a lot in social media!
  6. 6. Deluxe Sensitive and Confidential  In order to rank well on Google, you’ve got to invest a lot in social media!
  7. 7. Deluxe Sensitive and Confidential  1 2 3 4 5 6 7 8 9 10
  8. 8. Deluxe Sensitive and Confidential  Search Engine Optimization Organic Search Natural Search
  9. 9. Deluxe Sensitive and Confidential   What Is ?
  10. 10. Deluxe Sensitive and Confidential  The process of optimizing a Website or digital asset in such a way that earns a place in a search engine results page
  11. 11. Deluxe Sensitive and Confidential  PPC PPC Organic (SEO) Paid Media Auction Based Immediate Earned Media Non-Paid Long-Term
  12. 12. Deluxe Sensitive and Confidential  It all starts with a search engine spider Otherwise known as a robot… or it’s shorter name, “bot”
  13. 13. Deluxe Sensitive and Confidential 
  14. 14. Deluxe Sensitive and Confidential  1 2 3 4 5 6 7 8 9 10
  15. 15. Deluxe Sensitive and Confidential  Relevance High Quality Site Trust and Authority Organic Rankings
  16. 16. Deluxe Sensitive and Confidential  Social Media Optimization
  17. 17. Deluxe Sensitive and Confidential 
  18. 18. Deluxe Sensitive and Confidential 
  19. 19. Deluxe Sensitive and Confidential 
  20. 20. Deluxe Sensitive and Confidential 
  21. 21. Deluxe Sensitive and Confidential 
  22. 22. Deluxe Sensitive and Confidential 
  23. 23. Deluxe Sensitive and Confidential 
  24. 24. Deluxe Sensitive and Confidential 
  25. 25. Deluxe Sensitive and Confidential 
  26. 26. Deluxe Sensitive and Confidential  The more Google knows about your network, the more it understands how you fit in to the digital world and return personalized results Help Google understand what your business is and what areas of your site are most important to you. Tell Google where you’re located. This will help influence local search results Help Google understand other Websites and social networks you’re connected to
  27. 27. Deluxe Sensitive and Confidential  Google values reviews. Positive reviews leads to greater trust and potential increase in organic visibility in search results. Too many negative results can result in the opposite Your results will only be as good as your product Encourage customers to leave reviews. Easily done through print materials and email
  28. 28. Deluxe Sensitive and Confidential  Implementing a simple Google Plus tag on your Web page verifies your identity
  29. 29. Deluxe Sensitive and Confidential  Social Media Optimization
  30. 30. Deluxe Sensitive and Confidential   Keep your content focused on a specific theme or topic  Use #hashtags where appropriate and avoid overuse  Share and curate other community member content  Increase followers, fans, connections  Foster content that generates likes, retweets, shares and +1s  Look for opportunities to connect with influencers ◦ Much easier to do offline and translate online  Local businesses on Facebook—encourage check-ins  Google Plus – encourage customer reviews
  31. 31. Deluxe Sensitive and Confidential  Questions & Answers

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