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© 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
Harnessing The Power of
Socia...
© 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
 Current:
– Head of Organic ...
© 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
 Publicly traded company
 3...
© 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
Today, I’m going to share som...
© 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
A few ground rules
 Today, w...
© 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
LET’S GET DOWN TO
BUSINESS
© 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
The basics – we’ve got to be ...
© 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
If we build it, will they rea...
© 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
Maybe, but some of us don’t h...
© 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
We’ve got to get past the noi...
© 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
People are tired of being int...
© 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
And we want to be left alone ...
© 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
Yet social ad spend is on the...
© 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
Even when consumer behavior d...
© 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
WITH A DATA DRIVEN
PERSONAL A...
© 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
Meet Adam’s Gym
 Adam’s Gym ...
© 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
START WITH TWITTER
Source: ww...
© 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
We all know about Twitter Adv...
© 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
Meet FollowerWonk.com
© 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
Enter a term and click “Do It”
© 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
Export to Excel
Export
© 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
Pretty, pretty data!
© 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
Organize the data
0
2
4
6
8
1...
© 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
Analyze leaders’ to make sure...
© 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
More pretty, pretty data
Jack...
© 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
Now it’s time to make your co...
© 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
ON TO FACEBOOK
Source: sexyso...
© 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
Let’s identify candidates
Sou...
© 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
This one’s a go!
© 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
Connect with active members o...
© 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
Use Facebook Graph Search to ...
© 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
Oh my goodness, look at all o...
© 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
LET’S NOT FORGET ABOUT
GOOGLE...
© 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
Lots of great interactive con...
© 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
Don’t listen to the haters, G...
© 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
First, let’s look at People –...
© 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
Check out Communities
© 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
Get connected and network
© 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
Google Plus Search
© 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
Oh my goodness!
© 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
How is this much data possibl...
© 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
A QUICK LITTLE GMAIL TRICK
© 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
Connect on social networks wi...
© 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
THANK YOU
Q & A
Source: www.d...
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How To Harness The Power of Social Media

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This presentation was given at the Social Media Rockstars Event on 9/19/2013. http://www.socialmediarockstarevent.com

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Transcript of "How To Harness The Power of Social Media"

  1. 1. © 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. Harnessing The Power of Social Media Presented by: Adam Dince Head of Organic Search & Social Media Optimization Deluxe Corp. 9/19/2013
  2. 2. © 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.  Current: – Head of Organic Search (SEO) & Social Media Optimization, Deluxe Corporation – Director of Communications, PR & Social Media, MnSearch  Prior: VP, Director of Search and Content Strategy @ MRM – NYC  13+ years of experience in digital marketing / advertising  Assisted writing the SEO section of Digital Impact, the Two Secrets to Online Marketing Success @adamdince www.adamdince.com Blah, blah, blah
  3. 3. © 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.  Publicly traded company  3-4 million small business customers  5,000 banks and financial institution partners  14 million lifetime customers and 7-8 million active customers in our direct-to-consumer segment  Check us out! ww.deluxe.com Meet Deluxe
  4. 4. © 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. Today, I’m going to share some tips on how to harness the power of social media
  5. 5. © 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. A few ground rules  Today, we’ll be discussing ways of identifying the right people to connect with on social networks  People who will be able to help you grow your business, not just friends and followers who make your numbers look good  Feel free to be dazzled and amazed  Disclaimer: We won’t be discussing the following: – How frequently to communicate – What to say in your messages – What to do in the case of a negative noise  Let’s make this a discussion
  6. 6. © 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. LET’S GET DOWN TO BUSINESS
  7. 7. © 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. The basics – we’ve got to be present!
  8. 8. © 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. If we build it, will they really just come? Source: themarketingbit.com
  9. 9. © 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. Maybe, but some of us don’t have all day. We have money to make and empires to build! Source: goodreads.com
  10. 10. © 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. We’ve got to get past the noise Source: http://www.inetsolution.com/ Source: http://www.theantisocialmedia.com
  11. 11. © 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. People are tired of being interrupted by advertisements THE FOLD Ad Ad Ad Ad Ad
  12. 12. © 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. And we want to be left alone to communicate with our friends Source: http://www.inetsolution.com/
  13. 13. © 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. Yet social ad spend is on the rise!
  14. 14. © 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. Even when consumer behavior doesn’t justify it
  15. 15. © 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. WITH A DATA DRIVEN PERSONAL APPROACH TO OUR SOCIAL MARKETING HOW DO WE HARNESS THE POWER OF SOCIAL MEDIA?
  16. 16. © 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. Meet Adam’s Gym  Adam’s Gym is a new gym in the Twin Cities area  The gym has decided to use social media as a tool to build relationships and grow business  The three immediate goals of the social strategy are to: – Grow Twitter, Facebook & Google Plus networks with the right audience – Build effective local social relationships online and offline – Increase brand awareness in the local area
  17. 17. © 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. START WITH TWITTER Source: www.geeksucks.com
  18. 18. © 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. We all know about Twitter Advanced Search, right?
  19. 19. © 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. Meet FollowerWonk.com
  20. 20. © 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. Enter a term and click “Do It”
  21. 21. © 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. Export to Excel Export
  22. 22. © 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. Pretty, pretty data!
  23. 23. © 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. Organize the data 0 2 4 6 8 10 12 14 16 18 20 0 200 400 600 800 1,000 1,200 1,400 1,600 SocialAuthority #ofTwitterFollowers Top local Twitter accounts for "Personal Trainer" Followers Social Authority
  24. 24. © 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. Analyze leaders’ to make sure they have the right followers
  25. 25. © 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. More pretty, pretty data Jackpot! Jackpot! Not too shabby
  26. 26. © 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. Now it’s time to make your connections Source: www.favoritefamilyvacations.com
  27. 27. © 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. ON TO FACEBOOK Source: sexysocialmedia.com
  28. 28. © 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. Let’s identify candidates Source: www.jasonjordans.com
  29. 29. © 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. This one’s a go!
  30. 30. © 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. Connect with active members on brand pages
  31. 31. © 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. Use Facebook Graph Search to dig deeper
  32. 32. © 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. Oh my goodness, look at all of this data!
  33. 33. © 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. LET’S NOT FORGET ABOUT GOOGLE PLUS
  34. 34. © 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. Lots of great interactive conversations going on In the past 3 weeks, I‘ve had 200+ interactions with my friends on Google +. How many have you had on Facebook?
  35. 35. © 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. Don’t listen to the haters, Google Plus is the real deal! Eh, Google Plus is worthless, why bother? Let me test this thing out and see what it can do. Over 3X new followers in less than two week
  36. 36. © 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. First, let’s look at People – great for broad reach
  37. 37. © 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. Check out Communities
  38. 38. © 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. Get connected and network
  39. 39. © 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. Google Plus Search
  40. 40. © 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. Oh my goodness!
  41. 41. © 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. How is this much data possible?!
  42. 42. © 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. A QUICK LITTLE GMAIL TRICK
  43. 43. © 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. Connect on social networks with G-mail contacts https://chrome.google.com/webstore/detail/rapportive/hihakjfhbmlmjdnnhegiciffjplmdhin
  44. 44. © 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. THANK YOU Q & A Source: www.dalje.com
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