2014 SEO State of the Union and Beyond

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This is the presentation given to the Minnesota Network of SEOs on 2/19/2014

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2014 SEO State of the Union and Beyond

  1. 1. Minnesota Network of SEOs 2/19/2014
  2. 2.   @adamdince   Contributor to:
  3. 3. Experience across best-in-class brands
  4. 4. • Publicly traded company • 3-4 million small business customers • 5,000 banks and financial institution partners • 14 million lifetime customers and 7-8 million active customers in our direct to consumer segment • Since 2004, we’ve made 14 strategic large acquisitions and counting
  5. 5. • • • • •
  6. 6. Source: thedemocraticdaily.com
  7. 7. Of Americans conduct a search each month. Vanessa Fox, Marketing in The Age of Google 22.7B online searches Google, 2011 Over 50% 83% Of all online activity begins with a search. Are conducted each month by Americans. Vanessa Fox, Marketing in The Age of Google
  8. 8. The average consumer references an average of 10.6 different sources before making a purchase decision. Google ZMOT Study
  9. 9. http://pewinternet.org/~/media/Files/Reports/2012/PIP_Search_Engine_Use_2012.pdf
  10. 10. http://searchenginewatch.com/article/2200730/Organic-vs.-Paid-Search-Results-Organic-Wins-94-of-Time
  11. 11. • • • • • • • • • •
  12. 12. • • • • • • • Engaging Clear paths Shareable Bookmarkable Mobilized Tested Optimized whereswaldoemotionally.wordpress.com
  13. 13. • • • • • • • • Informative Authoritative Solves a problem Answers a question Grammatically sound Diverse assets Sharable Link Bait
  14. 14. WordPress Plug-In: Yoast WordPress SEO URL Page Title H1 Top of Content Image ALT Text Keyword Optimization H2 Bullet Optimization Image ALT Text Video + Transcript
  15. 15. Keywords Links & Keywords
  16. 16. WordPress Plug-In: Yoast WordPress SEO
  17. 17. http://schema-creator.org/ WordPress Plug-In: Raven’s Schema Creator
  18. 18. WordPress Plug-In: Yoast WordPress SEO
  19. 19.
  20. 20.
  21. 21. Verified authors and publishers will dominate search results •
  22. 22. Other sites will become more like niche search engines •

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