Your SlideShare is downloading. ×
0
How Facebook Can Change Your Business
How Facebook Can Change Your Business
How Facebook Can Change Your Business
How Facebook Can Change Your Business
How Facebook Can Change Your Business
How Facebook Can Change Your Business
How Facebook Can Change Your Business
How Facebook Can Change Your Business
How Facebook Can Change Your Business
How Facebook Can Change Your Business
How Facebook Can Change Your Business
How Facebook Can Change Your Business
How Facebook Can Change Your Business
How Facebook Can Change Your Business
How Facebook Can Change Your Business
How Facebook Can Change Your Business
How Facebook Can Change Your Business
How Facebook Can Change Your Business
How Facebook Can Change Your Business
How Facebook Can Change Your Business
How Facebook Can Change Your Business
How Facebook Can Change Your Business
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

How Facebook Can Change Your Business

271

Published on

A very basic introduction to using Facebook for your real estate business.

A very basic introduction to using Facebook for your real estate business.

Published in: Education, Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
271
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
7
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. How Facebook Can Change Your Business
  • 2. On Facebook: http://www.facebook.com/ctmls On LinkedIn: http://bit.ly/CTMLSLinkedIn On YouTube: http://www.youtube.com/ctmls Webinars: http://bit.ly/ctmlstraining Adam
  • 3. by the numbers 500 million+ users worldwide 1.5 million users in Connecticut 35-65 y/o – fastest growing demographic 50% of users log on to their account daily
  • 4. How Can Facebook Change Your Business Building your Facebook page Growing your Facebook page Now what…?
  • 5. Building Your Facebook Page Personal Profile v. Business Page Setting up your business page Business page virtual tour
  • 6. Personal Profile Business Page VS.
  • 7. Start @: http://www.facebook.com/pages DEMO
  • 8. Company Logo Latest Photos Sharing Dock Tab Manager Like Count
  • 9. Growing Your Facebook Page You’re Invited What should you share? Claim your page name.
  • 10. Welcome to the party… house rules Always introduce yourself Listen to what others are saying Add to the conversation Don’t YELL Don’t SELL
  • 11. Your Personality Links Photos Videos Do you enjoy music? Share your favorite song and relate it back to your business. Was your town voted the #1 place to raise kids in CT by Connecticut Magazine? Share the link. Was there flooding in your neighborhood? Take a video. Take pictures of the apple festival held in town and post them.
  • 12. Congratulations you’re the 25 th person to LIKE this page… http://www.facebook.com/pages/Adam-Real-Estate/134146969985990 BEFORE http://www.facebook.com/Adamrealestate AFTER Why should you use a vanity URL? Easier to share Easier to remember Easier to include on marketing materials
  • 13. Now what…? Stay engaged Start selling? Generating referrals
  • 14. Stay Engaged <ul><li>How often should you engage? </li></ul><ul><li>Check your page daily </li></ul><ul><li>Share personality daily </li></ul><ul><li>Share links, photos and videos as needed </li></ul><ul><li>Always respond to comments by fans of your page </li></ul><ul><li>Should you engage negative comments? </li></ul><ul><li>Tackle them head on </li></ul><ul><li>Respond politely </li></ul><ul><li>Don’t argue </li></ul><ul><li>Respect the commenter’s opinion </li></ul>
  • 15. Lee Potts <ul><li>How they did it… </li></ul><ul><li>- Start with a plan </li></ul><ul><li>Build a strong social network community through sharing quality information </li></ul><ul><li>Take quality pictures AND video with clear captions </li></ul><ul><li>Create a singular landing page for each property </li></ul><ul><li>Be patient, it takes time </li></ul><ul><li>Don’t “sell” to your network – inform them. </li></ul><ul><li>Write a blog and make it remarkable </li></ul><ul><li>Engage with your network everyday </li></ul>Engagement = ROI Tools Used: YouTube, FriendFeed, Facebook, Custom landing page Cost: Time Spent Results: Over one weekend he had 200 YouTube views, an open house and four offers. “ 80% of my closed transactions over the last six months can be directly attributed to my use of social media marketing…” Lesley Lambert Park Square Realty Westfield, MA Start Selling?
  • 16. Meet Lisa, Debbie & Martha Lisa is so excited to have just bought her first new house from you that she wants to tell everyone how great you are. She COULD call everyone she knows and brag about you , but there has to be an easier way . Debbie works with Martha who is just about to begin her search for her first home and is looking for recommendations on a good REALTOR ® to take her around and look at properties. She is new to the area , so she doesn’t really know how to ask. Let’s see how it’s done…
  • 17. Lisa Client Lisa Client We just moved in to our new house and are so thankful to our Dave By The Shore for his help in finding the perfect place. Step #1: Lisa posts to Facebook how grateful she is to you that you helped her find her dream home and tags you in her update.
  • 18. Lisa Client Lisa Client We just moved in to our new house and are so thankful to our Dave By The Shore for his help in finding the perfect place. Step #2: Debbie comments on Lisa’s status that her friend Martha at work has been looking for a good REALTOR® Debbie Friend Lisa that’s great. Congratulations. I am going to tell my friend Martha at work about Dave By The Shore – she needs a REALTOR® - he’s good?
  • 19. Lisa Client Lisa Client We just moved in to our new house and are so thankful to our Dave By The Shore for his help in finding the perfect place. Step #3: Lisa assures Debbie that you are a terrific REALTOR® and tells her to have her friend Martha use her name when reaching out to you. Debbie Friend Lisa that’s great. Congratulations. I am going to tell my friend Martha at work about Dave By The Shore – she needs a REALTOR® - he’s good? Lisa Client Dave By The Shore is the best – tell Martha to mention my name when she calls him and he’ll take great care of her and she’ll be in her dream house in no time.
  • 20. Lisa Client Lisa Client We just moved in to our new house and are so thankful to our Dave By The Shore for his help in finding the perfect place. Step #4: You see this unfolding because Lisa “tagged” you in her post and you comment with your contact information and an initial introduction to Debbie. Debbie Friend Lisa that’s great. Congratulations. I am going to tell my friend Martha at work about Dave By The Shore – she needs a REALTOR® - he’s good? Lisa Client Dave By The Shore is the best – tell Martha to mention my name when she calls him and he’ll take great care of her and she’ll be in her dream house in no time. Dave By The Shore Hi Debbie, I would love to help out your friend Martha – feel free to have her contact me at (203)555-1515 or right here on Facebook.
  • 21. Lisa Client Step #5: Martha goes to Dave’s page on Facebook and clicks the Like button and can then communicate with him through his page. http://www.daverealestate.com Dave By The Shore Dave By The Shore Excited to be showing my newest client Martha homes that just may be her dream home tonight! Martha Dave By The Shore – thanks for showing me those houses tonight. We’re going to talk it over and get back to you. You were great. So glad we connected here on Facebook.
  • 22. Questions and Answers: Join Us: http://www.facebook.com/ctmls Watch Us: http://www.youtube.com/ctmls Discuss With Us: http://bit.ly/CTMLSLinkedIn More Answers: http://ctmls.ctreal.com

×