IBM's approach to Social Media: Leading with the IBMer (WOMMA 2010 presentation)

by adam christensen on Nov 16, 2010

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My presentation at the WOMMA summit in Las Vegas, focusing on IBM's strategy for social media, as well as a few recent examples of how we deliver on the strategy.

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My presentation at the WOMMA summit in Las Vegas, focusing on IBM's strategy for social media, as well as a few recent examples of how we deliver on the strategy.

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IBM’s approach to Social Media: Leading with the IBMer (WOMMA 2010 presentation) — Presentation Transcript

Social @ IBM: Leading with the IBMer Adam Christensen IBM Social Media Strategy & Digital Influence

IBM has a rich culture of collaboration…

… in fact, before the Internet, IBMers were using “social media”

Over last 100 years, the world has come to know IBM through the IBMer

Our brand strategy today: To lead with the IBMer

Employee-generated brand interactions are growing exponentially

Snapshot of IBM employee social computing activity

Blogs - 17,000 blogs

SocialBlue – 70K members

WikiCentral –1 million daily page views

InnovationJam – 4 Jams, 500,000 participants

Media Library – 14 million downloads

198,000 196,000 100,000+ 25,000+ 300,000+ Internal External

Some examples…

$100 million Invested 150,000 people 46,000 ideas 10 New Businesses

Smarter Energy Smarter Water Smarter Healthcare Smarter Traffic Intelligent Utility Networks Big Green Innovations Smart Healthcare Payment Systems Intelligent Transportation Systems Electronic Health Record System A Smarter Planet Smarter Transportation

Surfacing IBM experts throughout the digital experience…

Surfacing expertise… on Slideshare (Launching today!)

Aggregating employee engagement across Web on our own domain

Using social to build presence and thought leadership

Surfacing experts in our mass marketing…

In our joint social media partnerships

Move from telling people about a Smarter Planet… … to helping people experience a Smarter Planet

Creating Smarter Planet experiences http://www.Facebook.com/PeopleForaSmarterPlanet

Using social media to create the world’s largest supercomputer World Community Grid . Donate your idle computing time to to fight cancer to find a cure for HIV/AIDS to find new renewable energy sources http://www.Facebook.com/PeopleForaSmarterPlanet

Thank you Contact: @adamclyde

IBM's approach to Social Media: Leading with the IBMer (WOMMA 2010 presentation)

by adam christensen on Nov 16, 2010

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IBM’s approach to Social Media: Leading with the IBMer (WOMMA 2010 presentation) — Presentation Transcript