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The social media experiment is over. Now it's time to extract value.
The social media experiment is over. Now it's time to extract value.
The social media experiment is over. Now it's time to extract value.
The social media experiment is over. Now it's time to extract value.
The social media experiment is over. Now it's time to extract value.
The social media experiment is over. Now it's time to extract value.
The social media experiment is over. Now it's time to extract value.
The social media experiment is over. Now it's time to extract value.
The social media experiment is over. Now it's time to extract value.
The social media experiment is over. Now it's time to extract value.
The social media experiment is over. Now it's time to extract value.
The social media experiment is over. Now it's time to extract value.
The social media experiment is over. Now it's time to extract value.
The social media experiment is over. Now it's time to extract value.
The social media experiment is over. Now it's time to extract value.
The social media experiment is over. Now it's time to extract value.
The social media experiment is over. Now it's time to extract value.
The social media experiment is over. Now it's time to extract value.
The social media experiment is over. Now it's time to extract value.
The social media experiment is over. Now it's time to extract value.
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The social media experiment is over. Now it's time to extract value.

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Main-tent presentation at re:publica conference in Berlin, Germany on April 1, 2009.

Main-tent presentation at re:publica conference in Berlin, Germany on April 1, 2009.

Published in: Business, Technology
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  • 1. The Experiment is Over: now it’s time for real value Adam Christensen IBM Corporation
  • 2. Twitter for this session <ul><li>@adamclyde </li></ul><ul><li>#rp09 </li></ul><ul><li>#smartcity </li></ul>
  • 3. Some observations
  • 4. <ul><li>Social Media </li></ul><ul><li>* </li></ul><ul><li>(0) Value </li></ul><ul><li>Fail </li></ul>
  • 5. <ul><li>Social Media </li></ul><ul><li>* </li></ul><ul><li>x ( Value) </li></ul><ul><li>y ( Success) </li></ul>(where x is unknown)
  • 6. <ul><li>Social Media </li></ul><ul><li>* </li></ul><ul><li>X (Value) </li></ul><ul><li>X (Success) </li></ul>(Where X is known variable)
  • 7. <ul><li>business model </li></ul><ul><li>corporate culture </li></ul>∫ Value ( )
  • 8. Opportunities for Leadership <ul><li>Business </li></ul><ul><li>Government </li></ul><ul><li>Citizens </li></ul>
  • 9.  
  • 10. Background: Why social media at IBM? <ul><li>400,000 employees </li></ul><ul><li>170 countries </li></ul><ul><li>B2B, Not consumer </li></ul><ul><li>Company of “experts” </li></ul><ul><li>Value </li></ul><ul><ul><li>To flatten organization </li></ul></ul><ul><ul><li>To learn </li></ul></ul><ul><ul><li>To influence </li></ul></ul><ul><li>Culture </li></ul><ul><ul><li>Collaborative </li></ul></ul><ul><ul><li>Progressive </li></ul></ul><ul><ul><li>Risk averse </li></ul></ul>
  • 11. Current picture of IBM & social media 1,000,000 daily wiki page views 60,000 socially networked 16,000 Internal blogs 8,500,000 Downloads 1,000+ 227,000 55,000+ 40,000+ 1,000s Internal External
  • 12. 150,000 people 46,000 ideas 10 New Businesses $100 million Invested
  • 13. Real-time Translation Simplified Business Engines Intelligent Utilities 3D Internet “ Digital Me” Big Green Innovations Branchless Banking for Masses Smart Healthcare Payment Systems Intelligent Transportation Electronic Health Records
  • 14. A Smarter Planet Instrumented Interconnected Intelligent
  • 15. Smarter Energy Smarter Water Smarter Healthcare Smarter Traffic Intelligent Utility Networks Big Green Innovations Smart Healthcare Payment Systems Intelligent Transportation Systems Electronic Health Record System A Smarter Planet
  • 16. Building a smarter planet requires a three-way partnership: Government Business Citizens
  • 17. Smarter Cities
  • 18. What would make YOUR city SMARTER? Share on Twitter #smartcity #(cityname)
  • 19. Stay connected to A Smarter Planet <ul><li>Smarter Planet Blog http://asmarterplanet.com </li></ul><ul><li>Ein Smarter Planet (tumblr): http://einsmarterplanet.tumblr.com </li></ul>
  • 20. <ul><li>This presentation: http://slideshare.net/adamclyde </li></ul><ul><li>Me: http://twitter.com/adamclyde </li></ul>

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