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The social media experiment is over. Now it's time to extract value.

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Main-tent presentation at re:publica conference in Berlin, Germany on April 1, 2009.

Main-tent presentation at re:publica conference in Berlin, Germany on April 1, 2009.

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Transcript

  • 1. The Experiment is Over: now it’s time for real value Adam Christensen IBM Corporation
  • 2. Twitter for this session
    • @adamclyde
    • #rp09
    • #smartcity
  • 3. Some observations
  • 4.
    • Social Media
    • *
    • (0) Value
    • Fail
  • 5.
    • Social Media
    • *
    • x ( Value)
    • y ( Success)
    (where x is unknown)
  • 6.
    • Social Media
    • *
    • X (Value)
    • X (Success)
    (Where X is known variable)
  • 7.
    • business model
    • corporate culture
    ∫ Value ( )
  • 8. Opportunities for Leadership
    • Business
    • Government
    • Citizens
  • 9.  
  • 10. Background: Why social media at IBM?
    • 400,000 employees
    • 170 countries
    • B2B, Not consumer
    • Company of “experts”
    • Value
      • To flatten organization
      • To learn
      • To influence
    • Culture
      • Collaborative
      • Progressive
      • Risk averse
  • 11. Current picture of IBM & social media 1,000,000 daily wiki page views 60,000 socially networked 16,000 Internal blogs 8,500,000 Downloads 1,000+ 227,000 55,000+ 40,000+ 1,000s Internal External
  • 12. 150,000 people 46,000 ideas 10 New Businesses $100 million Invested
  • 13. Real-time Translation Simplified Business Engines Intelligent Utilities 3D Internet “ Digital Me” Big Green Innovations Branchless Banking for Masses Smart Healthcare Payment Systems Intelligent Transportation Electronic Health Records
  • 14. A Smarter Planet Instrumented Interconnected Intelligent
  • 15. Smarter Energy Smarter Water Smarter Healthcare Smarter Traffic Intelligent Utility Networks Big Green Innovations Smart Healthcare Payment Systems Intelligent Transportation Systems Electronic Health Record System A Smarter Planet
  • 16. Building a smarter planet requires a three-way partnership: Government Business Citizens
  • 17. Smarter Cities
  • 18. What would make YOUR city SMARTER? Share on Twitter #smartcity #(cityname)
  • 19. Stay connected to A Smarter Planet
    • Smarter Planet Blog http://asmarterplanet.com
    • Ein Smarter Planet (tumblr): http://einsmarterplanet.tumblr.com
  • 20.
    • This presentation: http://slideshare.net/adamclyde
    • Me: http://twitter.com/adamclyde

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