The social media experiment is over. Now it's time to extract value.

The Experiment is Over: now it’s time for real value Adam Christensen IBM Corporation

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@adamclyde
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#smartcity

Some observations

Social Media
*
(0) Value
Fail

Social Media
*
x ( Value)
y ( Success)
(where x is unknown)

Social Media
*
X (Value)
X (Success)
(Where X is known variable)

business model
corporate culture
∫ Value ( )

Opportunities for Leadership
Business
Government
Citizens

Background: Why social media at IBM?
400,000 employees
170 countries
B2B, Not consumer
Company of “experts”
Value
To flatten organization
To learn
To influence
Culture
Collaborative
Progressive
Risk averse

Current picture of IBM & social media 1,000,000 daily wiki page views 60,000 socially networked 16,000 Internal blogs 8,500,000 Downloads 1,000+ 227,000 55,000+ 40,000+ 1,000s Internal External

150,000 people 46,000 ideas 10 New Businesses $100 million Invested

Real-time Translation Simplified Business Engines Intelligent Utilities 3D Internet “ Digital Me” Big Green Innovations Branchless Banking for Masses Smart Healthcare Payment Systems Intelligent Transportation Electronic Health Records

A Smarter Planet Instrumented Interconnected Intelligent

Smarter Energy Smarter Water Smarter Healthcare Smarter Traffic Intelligent Utility Networks Big Green Innovations Smart Healthcare Payment Systems Intelligent Transportation Systems Electronic Health Record System A Smarter Planet

Building a smarter planet requires a three-way partnership: Government Business Citizens

Smarter Cities

What would make YOUR city SMARTER? Share on Twitter #smartcity #(cityname)

Stay connected to A Smarter Planet
Smarter Planet Blog http://asmarterplanet.com
Ein Smarter Planet (tumblr): http://einsmarterplanet.tumblr.com

This presentation: http://slideshare.net/adamclyde
Me: http://twitter.com/adamclyde

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The social media experiment is over. Now it's time to extract value.

by adam christensen

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