The Experiment is Over: now it’s time for real value Adam Christensen IBM Corporation
Twitter for this session <ul><li>@adamclyde </li></ul><ul><li>#rp09 </li></ul><ul><li>#smartcity </li></ul>
Some observations
<ul><li>Social Media  </li></ul><ul><li>* </li></ul><ul><li>(0) Value </li></ul><ul><li>Fail </li></ul>
<ul><li>Social Media </li></ul><ul><li>*  </li></ul><ul><li>x  ( Value) </li></ul><ul><li>y  ( Success) </li></ul>(where  ...
<ul><li>Social Media </li></ul><ul><li>* </li></ul><ul><li>X  (Value) </li></ul><ul><li>X  (Success) </li></ul>(Where X is...
<ul><li>business model </li></ul><ul><li>corporate culture </li></ul>∫ Value  ( )
Opportunities for Leadership <ul><li>Business </li></ul><ul><li>Government </li></ul><ul><li>Citizens </li></ul>
 
Background: Why social media at IBM? <ul><li>400,000 employees </li></ul><ul><li>170 countries </li></ul><ul><li>B2B, Not ...
Current picture of IBM & social media 1,000,000 daily wiki page views 60,000  socially networked 16,000 Internal blogs 8,5...
150,000  people 46,000 ideas 10 New Businesses $100 million Invested
Real-time Translation Simplified Business Engines Intelligent Utilities 3D Internet “ Digital Me” Big Green Innovations Br...
A Smarter Planet Instrumented Interconnected Intelligent
Smarter  Energy Smarter  Water Smarter  Healthcare Smarter  Traffic Intelligent Utility Networks Big Green Innovations Sma...
Building a smarter planet requires  a three-way partnership: Government Business Citizens
Smarter Cities
What would make YOUR city SMARTER? Share on Twitter #smartcity #(cityname)
Stay connected to  A Smarter Planet <ul><li>Smarter Planet Blog http://asmarterplanet.com </li></ul><ul><li>Ein Smarter Pl...
<ul><li>This presentation:  http://slideshare.net/adamclyde </li></ul><ul><li>Me:  http://twitter.com/adamclyde </li></ul>
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The social media experiment is over. Now it's time to extract value.

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Main-tent presentation at re:publica conference in Berlin, Germany on April 1, 2009.

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The social media experiment is over. Now it's time to extract value.

  1. 1. The Experiment is Over: now it’s time for real value Adam Christensen IBM Corporation
  2. 2. Twitter for this session <ul><li>@adamclyde </li></ul><ul><li>#rp09 </li></ul><ul><li>#smartcity </li></ul>
  3. 3. Some observations
  4. 4. <ul><li>Social Media </li></ul><ul><li>* </li></ul><ul><li>(0) Value </li></ul><ul><li>Fail </li></ul>
  5. 5. <ul><li>Social Media </li></ul><ul><li>* </li></ul><ul><li>x ( Value) </li></ul><ul><li>y ( Success) </li></ul>(where x is unknown)
  6. 6. <ul><li>Social Media </li></ul><ul><li>* </li></ul><ul><li>X (Value) </li></ul><ul><li>X (Success) </li></ul>(Where X is known variable)
  7. 7. <ul><li>business model </li></ul><ul><li>corporate culture </li></ul>∫ Value ( )
  8. 8. Opportunities for Leadership <ul><li>Business </li></ul><ul><li>Government </li></ul><ul><li>Citizens </li></ul>
  9. 10. Background: Why social media at IBM? <ul><li>400,000 employees </li></ul><ul><li>170 countries </li></ul><ul><li>B2B, Not consumer </li></ul><ul><li>Company of “experts” </li></ul><ul><li>Value </li></ul><ul><ul><li>To flatten organization </li></ul></ul><ul><ul><li>To learn </li></ul></ul><ul><ul><li>To influence </li></ul></ul><ul><li>Culture </li></ul><ul><ul><li>Collaborative </li></ul></ul><ul><ul><li>Progressive </li></ul></ul><ul><ul><li>Risk averse </li></ul></ul>
  10. 11. Current picture of IBM & social media 1,000,000 daily wiki page views 60,000 socially networked 16,000 Internal blogs 8,500,000 Downloads 1,000+ 227,000 55,000+ 40,000+ 1,000s Internal External
  11. 12. 150,000 people 46,000 ideas 10 New Businesses $100 million Invested
  12. 13. Real-time Translation Simplified Business Engines Intelligent Utilities 3D Internet “ Digital Me” Big Green Innovations Branchless Banking for Masses Smart Healthcare Payment Systems Intelligent Transportation Electronic Health Records
  13. 14. A Smarter Planet Instrumented Interconnected Intelligent
  14. 15. Smarter Energy Smarter Water Smarter Healthcare Smarter Traffic Intelligent Utility Networks Big Green Innovations Smart Healthcare Payment Systems Intelligent Transportation Systems Electronic Health Record System A Smarter Planet
  15. 16. Building a smarter planet requires a three-way partnership: Government Business Citizens
  16. 17. Smarter Cities
  17. 18. What would make YOUR city SMARTER? Share on Twitter #smartcity #(cityname)
  18. 19. Stay connected to A Smarter Planet <ul><li>Smarter Planet Blog http://asmarterplanet.com </li></ul><ul><li>Ein Smarter Planet (tumblr): http://einsmarterplanet.tumblr.com </li></ul>
  19. 20. <ul><li>This presentation: http://slideshare.net/adamclyde </li></ul><ul><li>Me: http://twitter.com/adamclyde </li></ul>
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