The social media experiment is over. Now it's time to extract value.

The Experiment is Over: now it’s time for real value Adam Christensen IBM Corporation

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Some observations

Social Media

*

(0) Value

Fail

Social Media

*

x ( Value)

y ( Success)

(where x is unknown)

Social Media

*

X (Value)

X (Success)

(Where X is known variable)

business model

corporate culture

∫ Value ( )

Opportunities for Leadership

Business

Government

Citizens

Background: Why social media at IBM?

400,000 employees

170 countries

B2B, Not consumer

Company of “experts”

Value

To flatten organization

To learn

To influence

Culture

Collaborative

Progressive

Risk averse

Current picture of IBM & social media 1,000,000 daily wiki page views 60,000 socially networked 16,000 Internal blogs 8,500,000 Downloads 1,000+ 227,000 55,000+ 40,000+ 1,000s Internal External

150,000 people 46,000 ideas 10 New Businesses $100 million Invested

Real-time Translation Simplified Business Engines Intelligent Utilities 3D Internet “ Digital Me” Big Green Innovations Branchless Banking for Masses Smart Healthcare Payment Systems Intelligent Transportation Electronic Health Records

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