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The impact of corporate culture on enterprise social media

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adam christensen
adam christensen

Presentation at the Social Networking Conference in Miami, January 22, 2009 about the impact that corporate culture has on enterprises' use of social media. More at: http://adamchristensen.com/2009/01/23/the-impact-of-corporate-culture-on-social-media-ibms-case-study/

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The Impact of Corporate Culture on Social Media (An IBM Case Study) Adam Christensen, IBM January 22, 2009
Corporate culture v. Social media Corporate Culture + Social media ,[object Object],[object Object]
Enterprise social media formula ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Proper roles of management & employees ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
IBM’s starting point ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What did we do? ,[object Object],[object Object],[object Object],[object Object],[object Object]
1. Empower everyone Trust employees. They are the brand
2. Learn from mistakes (or almost ones) Near shut-down of ValuesJam 2003
3. Community- developed guidelines IBM Social Computing Guidelines http://www.ibm.com/blogs/guidelines.html ,[object Object]
4. Started inside. Like to swim, but afraid of the ocean? Photo courtesy of David Sifry: http://www.flickr.com/photos/dsifry/2173895296/
5. Experiment. A Lot. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Final thoughts ,[object Object],[object Object],[object Object],[object Object],[object Object]
Connect ,[object Object],[object Object],[object Object],[object Object],[object Object]
 

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The impact of corporate culture on enterprise social media

  • 1. The Impact of Corporate Culture on Social Media (An IBM Case Study) Adam Christensen, IBM January 22, 2009
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7. 1. Empower everyone Trust employees. They are the brand
  • 8. 2. Learn from mistakes (or almost ones) Near shut-down of ValuesJam 2003
  • 9.
  • 10. 4. Started inside. Like to swim, but afraid of the ocean? Photo courtesy of David Sifry: http://www.flickr.com/photos/dsifry/2173895296/
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