Social Media and Web 2.0 at IBM
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Social Media and Web 2.0 at IBM

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My presentation to Ibero Universidad, on May 30 2008 in Mexico City.

My presentation to Ibero Universidad, on May 30 2008 in Mexico City.

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Social Media and Web 2.0 at IBM Social Media and Web 2.0 at IBM Presentation Transcript

  • New Media at IBM Universidad Ibero Mexico City, Mexico May 30, 2008
  • Did You Know?
    • Each minute, 10 hours of video is uploaded to YouTube
    • More than 6,700,000 articles have been published on Wikipedia – in 229 languages
    • Facebook’s fastest growing demographic is 25 and over
    • 1 out of 8 couples married in the U.S. last year met online
    • 230,000 people sign up for MySpace every day
    • There are 2.7 billion searches performed on Google each month
    • In 2005, the world produced more transistors than grains of rice
  • Fundamental Change in how people: Work Learn Engage
  • Web 1.0 Web 2.0
  • A Global Phenomenon
  • Read Blogs
    • South Korea 92%
    • China 88%
    • Mexico 87%
    • Brazil 87%
    • Japan 84%
    • UK 65%
    • USA 60%
    Source: Universal McCann Wave 3 Social Media Tracker Survey, April 14, 2008
  • Write Blogs
    • South Korea 71%
    • China 70%
    • Mexico 60%
    • Brazil 50%
    • Japan 47%
    • USA 26%
    • UK 25%
    Source: Universal McCann Wave 3 Social Media Tracker Survey, April 14, 2008
  • Social Networking
    • Philippines 83%
    • Mexico 76%
    • Brazil 75%
    • South Korea 70%
    • UK 59%
    • USA 43%
    • Japan 41%
    Source: Universal McCann Wave 3 Social Media Tracker Survey, April 14, 2008
  • Social Networks Across the World Source: Universal McCann Wave 3 Social Media Tracker Survey, April 14, 2008
  • Proliferation of tools
  • Implications for business
  • Trusted sources of information * Source: IBM Market Intelligence, “ Values-Brand Action Study, ” December 2007 Influence Source Brazil Ger Spain Italy India Sing Japan Average Rank Personal experiences with company’s employees 2 1 1 1 2 1 1 1.3 Analysts or professional organization opinions 1 2 3 2 1 2 2 1.9 Opinions of colleagues, peers, or friends 3 3 2 3 5 4 3 3.3 What companies are doing for others in your industry 6 8 4 7 4 3 6 5.4 Company websites 5 6 5 8 3 5 10 6.0 White papers, research, or case studies 4 4 6 4 7 9 8 6.0 Articles in magazines or newspapers 7 9 10 9 8 6 4 7.6 Online sources, not directly from the company 10 7 7 6 9 8 7 7.7 Tradeshows, conferences, industry forums, events 8 5 9 5 6 10 11 7.7 News stories on TV or radio 11 11 12 12 10 7 5 9.7 Advertising 9 10 11 10 11 11 9 10.1 Direct marketing (e-mail or mail) 12 12 8 11 12 12 12 11.3
  • What do people want from organizations?
    • Authenticity
    • Transparency
    • Social Responsibility
  • Shift from Mass Communications to Masses of Communicators
  • Why social media at IBM?
    • 380,000 employees
    • 170 countries
    • 40% of IBMers’ work remote
  • IBM Social Computing Guidelines
    • “ it is very much in IBM's interest—and, we believe, in each IBMer's own—to be aware of and participate in this sphere of information, interaction and idea exchange to learn and to collaborate. ”
    http://www.ibm.com/blogs/zz/en/guidelines.html
  • Enterprise 2.0 at IBM
  • Beehive
    • 32,710 users
    • 40,854 photos
    • 13,990 Hive Fives
    BlogCentral
    • 50,000+ Users
    • 113,000+ Posts
    • 115,000+ Comments
    WikiCentral
    • 200,000+ readers
    • 30,000+ unique editors
    • 200,000+ pages
  • IBMers and Social Networking 190,000+ (74K+ alumni) 30,000+ current, former 35,000 current, former IBMers 40,000+ (18K+ alumni) 38,000+ current IBMers
  • Creating Great “New Media”
    • Activate our Values
    • Humanize and connect IBM
    • Create transparency
    • Tell a story
    • Start a conversation
  • Stay Connected!
    • Email: [email_address]
    • Twitter: http://twitter.com/adamclyde