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Social Media and Web 2.0 at IBM
Social Media and Web 2.0 at IBM
Social Media and Web 2.0 at IBM
Social Media and Web 2.0 at IBM
Social Media and Web 2.0 at IBM
Social Media and Web 2.0 at IBM
Social Media and Web 2.0 at IBM
Social Media and Web 2.0 at IBM
Social Media and Web 2.0 at IBM
Social Media and Web 2.0 at IBM
Social Media and Web 2.0 at IBM
Social Media and Web 2.0 at IBM
Social Media and Web 2.0 at IBM
Social Media and Web 2.0 at IBM
Social Media and Web 2.0 at IBM
Social Media and Web 2.0 at IBM
Social Media and Web 2.0 at IBM
Social Media and Web 2.0 at IBM
Social Media and Web 2.0 at IBM
Social Media and Web 2.0 at IBM
Social Media and Web 2.0 at IBM
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Social Media and Web 2.0 at IBM

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My presentation to Ibero Universidad, on May 30 2008 in Mexico City.

My presentation to Ibero Universidad, on May 30 2008 in Mexico City.

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  • 1. New Media at IBM Universidad Ibero Mexico City, Mexico May 30, 2008
  • 2. Did You Know? <ul><li>Each minute, 10 hours of video is uploaded to YouTube </li></ul><ul><li>More than 6,700,000 articles have been published on Wikipedia – in 229 languages </li></ul><ul><li>Facebook’s fastest growing demographic is 25 and over </li></ul><ul><li>1 out of 8 couples married in the U.S. last year met online </li></ul><ul><li>230,000 people sign up for MySpace every day </li></ul><ul><li>There are 2.7 billion searches performed on Google each month </li></ul><ul><li>In 2005, the world produced more transistors than grains of rice </li></ul>
  • 3. Fundamental Change in how people: Work Learn Engage
  • 4. Web 1.0 Web 2.0
  • 5. A Global Phenomenon
  • 6. Read Blogs <ul><li>South Korea 92% </li></ul><ul><li>China 88% </li></ul><ul><li>Mexico 87% </li></ul><ul><li>Brazil 87% </li></ul><ul><li>Japan 84% </li></ul><ul><li>UK 65% </li></ul><ul><li>USA 60% </li></ul>Source: Universal McCann Wave 3 Social Media Tracker Survey, April 14, 2008
  • 7. Write Blogs <ul><li>South Korea 71% </li></ul><ul><li>China 70% </li></ul><ul><li>Mexico 60% </li></ul><ul><li>Brazil 50% </li></ul><ul><li>Japan 47% </li></ul><ul><li>USA 26% </li></ul><ul><li>UK 25% </li></ul>Source: Universal McCann Wave 3 Social Media Tracker Survey, April 14, 2008
  • 8. Social Networking <ul><li>Philippines 83% </li></ul><ul><li>Mexico 76% </li></ul><ul><li>Brazil 75% </li></ul><ul><li>South Korea 70% </li></ul><ul><li>UK 59% </li></ul><ul><li>USA 43% </li></ul><ul><li>Japan 41% </li></ul>Source: Universal McCann Wave 3 Social Media Tracker Survey, April 14, 2008
  • 9. Social Networks Across the World Source: Universal McCann Wave 3 Social Media Tracker Survey, April 14, 2008
  • 10. Proliferation of tools
  • 11. Implications for business
  • 12. Trusted sources of information * Source: IBM Market Intelligence, “ Values-Brand Action Study, ” December 2007 Influence Source Brazil Ger Spain Italy India Sing Japan Average Rank Personal experiences with company’s employees 2 1 1 1 2 1 1 1.3 Analysts or professional organization opinions 1 2 3 2 1 2 2 1.9 Opinions of colleagues, peers, or friends 3 3 2 3 5 4 3 3.3 What companies are doing for others in your industry 6 8 4 7 4 3 6 5.4 Company websites 5 6 5 8 3 5 10 6.0 White papers, research, or case studies 4 4 6 4 7 9 8 6.0 Articles in magazines or newspapers 7 9 10 9 8 6 4 7.6 Online sources, not directly from the company 10 7 7 6 9 8 7 7.7 Tradeshows, conferences, industry forums, events 8 5 9 5 6 10 11 7.7 News stories on TV or radio 11 11 12 12 10 7 5 9.7 Advertising 9 10 11 10 11 11 9 10.1 Direct marketing (e-mail or mail) 12 12 8 11 12 12 12 11.3
  • 13. What do people want from organizations? <ul><li>Authenticity </li></ul><ul><li>Transparency </li></ul><ul><li>Social Responsibility </li></ul>
  • 14. Shift from Mass Communications to Masses of Communicators
  • 15. Why social media at IBM? <ul><li>380,000 employees </li></ul><ul><li>170 countries </li></ul><ul><li>40% of IBMers’ work remote </li></ul>
  • 16. IBM Social Computing Guidelines <ul><li>“ it is very much in IBM's interest—and, we believe, in each IBMer's own—to be aware of and participate in this sphere of information, interaction and idea exchange to learn and to collaborate. ” </li></ul>http://www.ibm.com/blogs/zz/en/guidelines.html
  • 17. Enterprise 2.0 at IBM
  • 18. Beehive <ul><li>32,710 users </li></ul><ul><li>40,854 photos </li></ul><ul><li>13,990 Hive Fives </li></ul>BlogCentral <ul><li>50,000+ Users </li></ul><ul><li>113,000+ Posts </li></ul><ul><li>115,000+ Comments </li></ul>WikiCentral <ul><li>200,000+ readers </li></ul><ul><li>30,000+ unique editors </li></ul><ul><li>200,000+ pages </li></ul>
  • 19. IBMers and Social Networking 190,000+ (74K+ alumni) 30,000+ current, former 35,000 current, former IBMers 40,000+ (18K+ alumni) 38,000+ current IBMers
  • 20. Creating Great “New Media” <ul><li>Activate our Values </li></ul><ul><li>Humanize and connect IBM </li></ul><ul><li>Create transparency </li></ul><ul><li>Tell a story </li></ul><ul><li>Start a conversation </li></ul>
  • 21. Stay Connected! <ul><li>Email: [email_address] </li></ul><ul><li>Twitter: http://twitter.com/adamclyde </li></ul>

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