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New Media at IBM Universidad Ibero Mexico City, Mexico May 30, 2008
Did You Know? <ul><li>Each minute,  10 hours  of video is uploaded to YouTube </li></ul><ul><li>More than  6,700,000  arti...
Fundamental Change   in how people: Work Learn Engage
Web 1.0 Web 2.0
A Global Phenomenon
Read Blogs <ul><li>South Korea 92% </li></ul><ul><li>China 88% </li></ul><ul><li>Mexico 87% </li></ul><ul><li>Brazil 87% <...
Write Blogs <ul><li>South Korea 71% </li></ul><ul><li>China 70% </li></ul><ul><li>Mexico 60% </li></ul><ul><li>Brazil 50% ...
Social Networking <ul><li>Philippines 83% </li></ul><ul><li>Mexico 76% </li></ul><ul><li>Brazil 75% </li></ul><ul><li>Sout...
Social Networks Across the World  Source: Universal McCann Wave 3 Social Media Tracker Survey, April 14, 2008
Proliferation of tools
Implications for business
Trusted sources of information * Source: IBM Market Intelligence, “ Values-Brand Action Study, ” December 2007 Influence S...
What do people want from organizations? <ul><li>Authenticity </li></ul><ul><li>Transparency </li></ul><ul><li>Social Respo...
Shift from  Mass Communications   to  Masses of Communicators
Why social media at IBM? <ul><li>380,000 employees </li></ul><ul><li>170 countries </li></ul><ul><li>40% of IBMers’ work r...
IBM Social Computing Guidelines <ul><li>“ it is very much in IBM's interest—and, we believe, in each IBMer's own—to be awa...
Enterprise 2.0 at IBM
Beehive <ul><li>32,710 users </li></ul><ul><li>40,854 photos </li></ul><ul><li>13,990 Hive Fives </li></ul>BlogCentral <ul...
IBMers and Social Networking 190,000+  (74K+ alumni) 30,000+ current, former 35,000 current, former IBMers 40,000+  (18K+ ...
Creating Great “New Media” <ul><li>Activate our Values </li></ul><ul><li>Humanize and connect IBM </li></ul><ul><li>Create...
Stay Connected! <ul><li>Email:   [email_address] </li></ul><ul><li>Twitter:   http://twitter.com/adamclyde </li></ul>
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Social Media and Web 2.0 at IBM

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My presentation to Ibero Universidad, on May 30 2008 in Mexico City.

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Transcript of "Social Media and Web 2.0 at IBM"

  1. 1. New Media at IBM Universidad Ibero Mexico City, Mexico May 30, 2008
  2. 2. Did You Know? <ul><li>Each minute, 10 hours of video is uploaded to YouTube </li></ul><ul><li>More than 6,700,000 articles have been published on Wikipedia – in 229 languages </li></ul><ul><li>Facebook’s fastest growing demographic is 25 and over </li></ul><ul><li>1 out of 8 couples married in the U.S. last year met online </li></ul><ul><li>230,000 people sign up for MySpace every day </li></ul><ul><li>There are 2.7 billion searches performed on Google each month </li></ul><ul><li>In 2005, the world produced more transistors than grains of rice </li></ul>
  3. 3. Fundamental Change in how people: Work Learn Engage
  4. 4. Web 1.0 Web 2.0
  5. 5. A Global Phenomenon
  6. 6. Read Blogs <ul><li>South Korea 92% </li></ul><ul><li>China 88% </li></ul><ul><li>Mexico 87% </li></ul><ul><li>Brazil 87% </li></ul><ul><li>Japan 84% </li></ul><ul><li>UK 65% </li></ul><ul><li>USA 60% </li></ul>Source: Universal McCann Wave 3 Social Media Tracker Survey, April 14, 2008
  7. 7. Write Blogs <ul><li>South Korea 71% </li></ul><ul><li>China 70% </li></ul><ul><li>Mexico 60% </li></ul><ul><li>Brazil 50% </li></ul><ul><li>Japan 47% </li></ul><ul><li>USA 26% </li></ul><ul><li>UK 25% </li></ul>Source: Universal McCann Wave 3 Social Media Tracker Survey, April 14, 2008
  8. 8. Social Networking <ul><li>Philippines 83% </li></ul><ul><li>Mexico 76% </li></ul><ul><li>Brazil 75% </li></ul><ul><li>South Korea 70% </li></ul><ul><li>UK 59% </li></ul><ul><li>USA 43% </li></ul><ul><li>Japan 41% </li></ul>Source: Universal McCann Wave 3 Social Media Tracker Survey, April 14, 2008
  9. 9. Social Networks Across the World Source: Universal McCann Wave 3 Social Media Tracker Survey, April 14, 2008
  10. 10. Proliferation of tools
  11. 11. Implications for business
  12. 12. Trusted sources of information * Source: IBM Market Intelligence, “ Values-Brand Action Study, ” December 2007 Influence Source Brazil Ger Spain Italy India Sing Japan Average Rank Personal experiences with company’s employees 2 1 1 1 2 1 1 1.3 Analysts or professional organization opinions 1 2 3 2 1 2 2 1.9 Opinions of colleagues, peers, or friends 3 3 2 3 5 4 3 3.3 What companies are doing for others in your industry 6 8 4 7 4 3 6 5.4 Company websites 5 6 5 8 3 5 10 6.0 White papers, research, or case studies 4 4 6 4 7 9 8 6.0 Articles in magazines or newspapers 7 9 10 9 8 6 4 7.6 Online sources, not directly from the company 10 7 7 6 9 8 7 7.7 Tradeshows, conferences, industry forums, events 8 5 9 5 6 10 11 7.7 News stories on TV or radio 11 11 12 12 10 7 5 9.7 Advertising 9 10 11 10 11 11 9 10.1 Direct marketing (e-mail or mail) 12 12 8 11 12 12 12 11.3
  13. 13. What do people want from organizations? <ul><li>Authenticity </li></ul><ul><li>Transparency </li></ul><ul><li>Social Responsibility </li></ul>
  14. 14. Shift from Mass Communications to Masses of Communicators
  15. 15. Why social media at IBM? <ul><li>380,000 employees </li></ul><ul><li>170 countries </li></ul><ul><li>40% of IBMers’ work remote </li></ul>
  16. 16. IBM Social Computing Guidelines <ul><li>“ it is very much in IBM's interest—and, we believe, in each IBMer's own—to be aware of and participate in this sphere of information, interaction and idea exchange to learn and to collaborate. ” </li></ul>http://www.ibm.com/blogs/zz/en/guidelines.html
  17. 17. Enterprise 2.0 at IBM
  18. 18. Beehive <ul><li>32,710 users </li></ul><ul><li>40,854 photos </li></ul><ul><li>13,990 Hive Fives </li></ul>BlogCentral <ul><li>50,000+ Users </li></ul><ul><li>113,000+ Posts </li></ul><ul><li>115,000+ Comments </li></ul>WikiCentral <ul><li>200,000+ readers </li></ul><ul><li>30,000+ unique editors </li></ul><ul><li>200,000+ pages </li></ul>
  19. 19. IBMers and Social Networking 190,000+ (74K+ alumni) 30,000+ current, former 35,000 current, former IBMers 40,000+ (18K+ alumni) 38,000+ current IBMers
  20. 20. Creating Great “New Media” <ul><li>Activate our Values </li></ul><ul><li>Humanize and connect IBM </li></ul><ul><li>Create transparency </li></ul><ul><li>Tell a story </li></ul><ul><li>Start a conversation </li></ul>
  21. 21. Stay Connected! <ul><li>Email: [email_address] </li></ul><ul><li>Twitter: http://twitter.com/adamclyde </li></ul>
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