PRSA Digital Summit - The Experiment is Over

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My presentation for the PRSA Digital Summit, May 1, 2009

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PRSA Digital Summit - The Experiment is Over

  1. 1. The Experiment is Over PRSA Digital Summit, May 1, 2009 Adam Christensen IBM Corporation
  2. 2. Twitter: @adamclyde This presentation: http://www.slideshare.net/adamclyde
  3. 3. Some observations
  4. 4. Social Media * (0) Value Fail
  5. 5. Social Media * x (Value) y (Success) (where x is unknown)
  6. 6. Social Media * X (Value) X (Success) (Where X is known variable)
  7. 7. business model corporate culture∫Value ( )
  8. 8. Communications 1.0 2.0 PR & Marketing Media Outlets Stakeholders PR & Marketing Media Outlets Stakeholders
  9. 9. Background: Why social media at IBM? • 400,000 employees • 170 countries • B2B, Not consumer • Company of “experts” • Value – To flatten organization – To learn – To influence • Culture – Collaborative – Progressive – Risk averse
  10. 10. Underlying foundations IBM Values Social Computing Guidelines The Authentic Enterprise
  11. 11. Empower everyone. Trust employees… they are the brand
  12. 12. Current picture of IBM & social media 1,000,000 daily wiki page views 60,000 socially networked 16,000 Internal blogs 8,500,000 Downloads 1,000+ 250,000 70,000+ 40,000+ 1,000s Internal External
  13. 13. 150,000 people 46,000 ideas 10 New Businesses $100 million Invested
  14. 14. Real-time Translation Simplified Business Engines Intelligent Utilities 3D Internet “Digital Me” Big Green Innovations Branchless Banking for Masses Smart Healthcare Payment Intelligent Transportation Electronic Health Records
  15. 15. A Smarter Planet Instrumented Interconnected Intelligent
  16. 16. Smarter Energy Smarter Water Smarter Healthcare Smarter Traffic Intelligent Utility Networks Big Green Innovations Smart Healthcare Payment Systems Intelligent Transportation Systems Electronic Health Record System A Smarter Planet
  17. 17. Recap Social media v. corporate culture = fail Social media – defined value = ?success Social media as function of business model = success
  18. 18. Stay connected Twitter: http://twitter.com/adamclyde LinkedIn: http://www.linkedin.com /in/adamchristensen

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