Your SlideShare is downloading. ×
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

PRSA Digital Summit - The Experiment is Over

1,527
views

Published on

My presentation for the PRSA Digital Summit, May 1, 2009

My presentation for the PRSA Digital Summit, May 1, 2009

Published in: Business

0 Comments
5 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,527
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
36
Comments
0
Likes
5
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. The Experiment is Over PRSA Digital Summit, May 1, 2009 Adam Christensen IBM Corporation
  • 2.
    • Twitter: @adamclyde
    • This presentation: http://www.slideshare.net/adamclyde
  • 3. Some observations
  • 4.
    • Social Media
    • *
    • (0) Value
    • Fail
  • 5.
    • Social Media
    • *
    • x ( Value)
    • y ( Success)
    (where x is unknown)
  • 6.
    • Social Media
    • *
    • X (Value)
    • X (Success)
    (Where X is known variable)
  • 7.
    • business model
    • corporate culture
    ∫ Value ( )
  • 8. Communications 1.0 2.0 PR & Marketing Media Outlets Stakeholders PR & Marketing Media Outlets Stakeholders
  • 9. Background: Why social media at IBM?
    • 400,000 employees
    • 170 countries
    • B2B, Not consumer
    • Company of “experts”
    • Value
      • To flatten organization
      • To learn
      • To influence
    • Culture
      • Collaborative
      • Progressive
      • Risk averse
  • 10. Underlying foundations IBM Values Social Computing Guidelines The Authentic Enterprise
  • 11. Empower everyone. Trust employees… they are the brand
  • 12. Current picture of IBM & social media 1,000,000 daily wiki page views 60,000 socially networked 16,000 Internal blogs 8,500,000 Downloads 1,000+ 250,000 70,000+ 40,000+ 1,000s Internal External
  • 13. 150,000 people 46,000 ideas 10 New Businesses $100 million Invested
  • 14. Real-time Translation Simplified Business Engines Intelligent Utilities 3D Internet “ Digital Me” Big Green Innovations Branchless Banking for Masses Smart Healthcare Payment Systems Intelligent Transportation Electronic Health Records
  • 15. A Smarter Planet Instrumented Interconnected Intelligent
  • 16. Smarter Energy Smarter Water Smarter Healthcare Smarter Traffic Intelligent Utility Networks Big Green Innovations Smart Healthcare Payment Systems Intelligent Transportation Systems Electronic Health Record System A Smarter Planet
  • 17. Recap
    • Social media v. corporate culture = fail
    • Social media – defined value = ?success
    • Social media as function of business model = success
  • 18. Stay connected
    • Twitter: http://twitter.com/adamclyde
    • LinkedIn: http:// www.linkedin.com /in/adamchristensen
  • 19.