PRSA Digital Summit - The Experiment is Over

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My presentation for the PRSA Digital Summit, May 1, 2009

My presentation for the PRSA Digital Summit, May 1, 2009

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  • 1. The Experiment is Over PRSA Digital Summit, May 1, 2009 Adam Christensen IBM Corporation
  • 2.
    • Twitter: @adamclyde
    • This presentation: http://www.slideshare.net/adamclyde
  • 3. Some observations
  • 4.
    • Social Media
    • *
    • (0) Value
    • Fail
  • 5.
    • Social Media
    • *
    • x ( Value)
    • y ( Success)
    (where x is unknown)
  • 6.
    • Social Media
    • *
    • X (Value)
    • X (Success)
    (Where X is known variable)
  • 7.
    • business model
    • corporate culture
    ∫ Value ( )
  • 8. Communications 1.0 2.0 PR & Marketing Media Outlets Stakeholders PR & Marketing Media Outlets Stakeholders
  • 9. Background: Why social media at IBM?
    • 400,000 employees
    • 170 countries
    • B2B, Not consumer
    • Company of “experts”
    • Value
      • To flatten organization
      • To learn
      • To influence
    • Culture
      • Collaborative
      • Progressive
      • Risk averse
  • 10. Underlying foundations IBM Values Social Computing Guidelines The Authentic Enterprise
  • 11. Empower everyone. Trust employees… they are the brand
  • 12. Current picture of IBM & social media 1,000,000 daily wiki page views 60,000 socially networked 16,000 Internal blogs 8,500,000 Downloads 1,000+ 250,000 70,000+ 40,000+ 1,000s Internal External
  • 13. 150,000 people 46,000 ideas 10 New Businesses $100 million Invested
  • 14. Real-time Translation Simplified Business Engines Intelligent Utilities 3D Internet “ Digital Me” Big Green Innovations Branchless Banking for Masses Smart Healthcare Payment Systems Intelligent Transportation Electronic Health Records
  • 15. A Smarter Planet Instrumented Interconnected Intelligent
  • 16. Smarter Energy Smarter Water Smarter Healthcare Smarter Traffic Intelligent Utility Networks Big Green Innovations Smart Healthcare Payment Systems Intelligent Transportation Systems Electronic Health Record System A Smarter Planet
  • 17. Recap
    • Social media v. corporate culture = fail
    • Social media – defined value = ?success
    • Social media as function of business model = success
  • 18. Stay connected
    • Twitter: http://twitter.com/adamclyde
    • LinkedIn: http:// www.linkedin.com /in/adamchristensen
  • 19.