#1 – Define Your Avatar
“Marketing to Everyone is
Marketing to NO ONE”
Defining Your Avatar
• Are they single moms?
• Do they have young families?
• Did they just get out of college or are they...
Facebook Graph Search
• Friends of my friends who like Vail, Colorado
who follow Eric Worre
• Friends of my friends who li...
#2 – Speak Their Language
“All of your marketing, your
content, your ads, your emails, your
social media posts - are ALL designed
to attract the ava...
#3 – Position Yourself as the Authority
Positioning Yourself as the authority
•
•
•
•
•
•
•

Pictures and videos with leaders
Take and share group pictures
Post p...
Tip for Creating Instant Authority
“Create a 10 question application
at JotForm.com that prospects
have to fill out to wor...
BONUS: Crazy Video Marketing
Traffic Tip
This is how to skyrocket exposure
to your youtube video by hijacking
“authority” ...
Increasing sales conversions - 3 golden nuggets for increasing sales conversions
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Increasing sales conversions - 3 golden nuggets for increasing sales conversions

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http://www.youtube.com/watch?v=60sFtcyoRr0

Published in: Marketing, Business, Career
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Increasing sales conversions - 3 golden nuggets for increasing sales conversions

  1. 1. #1 – Define Your Avatar
  2. 2. “Marketing to Everyone is Marketing to NO ONE”
  3. 3. Defining Your Avatar • Are they single moms? • Do they have young families? • Did they just get out of college or are they approaching retirement? • Do they have corporate jobs or do they own a brick and mortar business? • How much $$ do they make in a year? • Are they brand new to network marketing? • Are they season veterans with big teams?
  4. 4. Facebook Graph Search • Friends of my friends who like Vail, Colorado who follow Eric Worre • Friends of my friends who like snowboarding who follow Dani Johnson • Friends of my friends who like TransWorld Snowboarding who live in San Diego, California and follow Jonathan Budd
  5. 5. #2 – Speak Their Language
  6. 6. “All of your marketing, your content, your ads, your emails, your social media posts - are ALL designed to attract the avatar”
  7. 7. #3 – Position Yourself as the Authority
  8. 8. Positioning Yourself as the authority • • • • • • • Pictures and videos with leaders Take and share group pictures Post pictures of you teaching Provide exceptional value through content Host webinars Create a training boot-camp or an ebook Qualify prospects
  9. 9. Tip for Creating Instant Authority “Create a 10 question application at JotForm.com that prospects have to fill out to work with you. This makes you look like a leader who takes his/her business seriously and only works with those who qualify”
  10. 10. BONUS: Crazy Video Marketing Traffic Tip This is how to skyrocket exposure to your youtube video by hijacking “authority” from people who are getting a ton of video views
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