Increasing sales conversions - 3 golden nuggets for increasing sales conversions
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Increasing sales conversions - 3 golden nuggets for increasing sales conversions

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  • 1. #1 – Define Your Avatar
  • 2. “Marketing to Everyone is Marketing to NO ONE”
  • 3. Defining Your Avatar • Are they single moms? • Do they have young families? • Did they just get out of college or are they approaching retirement? • Do they have corporate jobs or do they own a brick and mortar business? • How much $$ do they make in a year? • Are they brand new to network marketing? • Are they season veterans with big teams?
  • 4. Facebook Graph Search • Friends of my friends who like Vail, Colorado who follow Eric Worre • Friends of my friends who like snowboarding who follow Dani Johnson • Friends of my friends who like TransWorld Snowboarding who live in San Diego, California and follow Jonathan Budd
  • 5. #2 – Speak Their Language
  • 6. “All of your marketing, your content, your ads, your emails, your social media posts - are ALL designed to attract the avatar”
  • 7. #3 – Position Yourself as the Authority
  • 8. Positioning Yourself as the authority • • • • • • • Pictures and videos with leaders Take and share group pictures Post pictures of you teaching Provide exceptional value through content Host webinars Create a training boot-camp or an ebook Qualify prospects
  • 9. Tip for Creating Instant Authority “Create a 10 question application at JotForm.com that prospects have to fill out to work with you. This makes you look like a leader who takes his/her business seriously and only works with those who qualify”
  • 10. BONUS: Crazy Video Marketing Traffic Tip This is how to skyrocket exposure to your youtube video by hijacking “authority” from people who are getting a ton of video views