We The Savers

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A review of ING's latest social effort

Published in: Business, Technology
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We The Savers

  1. 1. We The Savers ING’s New Microsite
  2. 2. A Flash Microsite, How Novel
  3. 3. Search Engine Candy? <ul><li>This is what a search engine sees </li></ul><ul><ul><li>Honey, I’ve shrunk the relevant content! </li></ul></ul>
  4. 4. It Looks Like People Have Signed, but Why? <ul><li>There is very little language to get me to want to read on </li></ul>
  5. 5. Why The Hell Would I Add This To My Social Life, Where is the Value? <ul><li>… and where is the beef? </li></ul>
  6. 6. At Least The Forums are Not In Flash
  7. 7. Still, The Markup Is Pretty Poor <ul><li><h> Tags, anyone? </li></ul>
  8. 8. The Saving Grace? <ul><li>YouTube!!! </li></ul>
  9. 9. Obligatory Facebook Fan Page <ul><li>That box is checked </li></ul>
  10. 10. Final Grades Social Strategy C Video Strategy C Value to Consumers F Creativity D Distributed Web Strategy C Overall Web Presence D

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