Value ecosystem
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Value ecosystem

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At the iMedia Breakthrough Summit in 2013 I discussed the notion of a "value ecosystem". I took that portion of the presentation and decided to post it. I will likely add detail to this in the future ...

At the iMedia Breakthrough Summit in 2013 I discussed the notion of a "value ecosystem". I took that portion of the presentation and decided to post it. I will likely add detail to this in the future (but feel free to comment with questions).

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Value ecosystem Value ecosystem Presentation Transcript

  • 1 Know Your Current Ecosystem
  • 1 Know Your Current Ecosystem List All Complimentors
  • 1 Know Your Current Ecosystem List All Complimentors This Includes Other Businesses and Developers View slide
  • 1 Know Your Current Ecosystem List All Complimentors This Includes Other Businesses and Developers This Will Help Define Potential “Value Connectors” View slide
  • 1 Know Your Current Ecosystem List All Complimentors This Includes Other Businesses and Developers This Will Help Define Potential “Value Connectors”
  • 1 Know Your Current Ecosystem List All Complimentors This Includes Other Businesses and Developers This Will Help Define Potential “Value Connectors” Create a “Landscape Of Invention”
  • 1 Know Your Current Ecosystem List All Complimentors This Includes Other Businesses and Developers This Will Help Define Potential “Value Connectors” Create a “Landscape Of Invention” Survey New Technologies That Can Play A Role In Adding Value To Your Core Products
  • 1 Know Your Current Ecosystem List All Complimentors This Includes Other Businesses and Developers This Will Help Define Potential “Value Connectors” Create a “Landscape Of Invention” Survey New Technologies That Can Play A Role In Adding Value To Your Core Products
  • 1 Know Your Current Ecosystem List All Complimentors This Includes Other Businesses and Developers This Will Help Define Potential “Value Connectors” Create a “Landscape Of Invention” Survey New Technologies That Can Play A Role In Adding Value To Your Core Products Create a List of “Alternatives To Consumption”
  • 1 Know Your Current Ecosystem List All Complimentors This Includes Other Businesses and Developers This Will Help Define Potential “Value Connectors” Create a “Landscape Of Invention” Survey New Technologies That Can Play A Role In Adding Value To Your Core Products Create a List of “Alternatives To Consumption” How Can Your Goods or Services Be Used More Efficiently or Effectively? How Can The Value of Your Product be Extended Into “Secondary Areas of Value”?
  • 2 Three Elements of A Digital Value Ecosystem
  • 2 Three Elements of A Digital Value Ecosystem And The Intrinsic Market Value In Creating Things People Actually Care About
  • 3
  • 3 1. Every Company Is a Tech Company and every brand can be a “value connector” ! 3. Brands Must Be Publishers and products must tell stories ! 5. Every Brand Must Have Value(s) and values equal value
  • Every Company Is a Tech Company and every brand can be a “value connector” 4
  • 5
  • 6*alternatives to consumption
  • 6 Utility Content Community *alternatives to consumption
  • 7
  • 7 Co-Creation
  • 8*value connectors
  • 9
  • 9 Open API's allow complimentors to find You! !
  • 10 *alternatives to consumption
  • 11
  • 11
  • 12 *landscape of invention *secondary areas of value
  • 12 *landscape of invention *secondary areas of value
  • 12 *landscape of invention *secondary areas of value
  • 12 *landscape of invention *secondary areas of value
  • 13
  • 14
  • 14Every Action Creates An Equal Or Greater Interaction
  • 15 2. Brands Must Be Publishers and products must tell stories
  • 16
  • 17
  • 17
  • 17
  • 18 The Newsroom: Re-Imagined
  • 19 3. Every Brand Must Have Value(s) and values equal value
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 25 #peoplearepriceless
  • 25#peoplearepriceless Digital Value Ecosystem