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Augmenting iMedia

Augmenting iMedia



Presentation given at the iMedia Breakthrough Summit in Henderson Nevada. Topic; Augmented Reality.

Presentation given at the iMedia Breakthrough Summit in Henderson Nevada. Topic; Augmented Reality.



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    Augmenting iMedia Augmenting iMedia Presentation Transcript

    • “ Augmenting The Future” Adam J. Broitman Partner/Ringleader
    • This Session Is Not About...
      • Proving that Augmented Reality is the end all, be all
      • Convincing you that AR is right for your clients or brand
    • This Session Is About...
      • Working as a group to uncover truths and opportunities
      • Clearing up any confusion you may have in regards to Augmented Reality
    • Agenda
      • Brief Review of Augmented Reality
      • Examples in the Market
      • Innovation Exercise
    • Do you really think your reality is not already... augmented?
      • Okay, so maybe you are not a war hero...
      • You probably have watched sports on television.
      • Augmented reality (AR) is a term for a live direct or indirect view of a physical real-world environment whose elements are merged with-, or augmented by virtual computer-generated imagery - creating a mixed reality .
      • The augmentation is conventionally in real-time and in semantic context with environmental elements, like for example sports scores on TV during a match.
      Augmented Reality Defined
    • Is The Future Already Here? http://www.youtube.com/watch?v=CGwvZWyLiBU&feature=player_embedded
    • Real Life Second Life Head’s Up Display
    • Making AR Social http://www.youtube.com/watch?v=tb0pMeg1UN0
    • Marker Based http://www.youtube.com/watch?v=00FGtH5nkxM
    • Marker Based http://vimeo.com/6000129
    • Place Based http://www.youtube.com/watch?v=b64_16K2e08
    • Let’s Get Innovative
    • Innovation is creativity with a job to do -John Emmerling
    • Group Project
      • You work for a popular sneaker brand
      • Over the last ten years you have fallen out of favor with men 18-34
      • You want to rebuild your brand to be more cutting edge and appeal to fans of underground electronic music, skateboard culture and video gamers