“ Augmenting The Future” Adam J. Broitman Partner/Ringleader

This Session Is Not About... Proving that Augmented Reality is the end all, be all Convincing you that AR is right for your clients or brand

Proving that Augmented Reality is the end all, be all

Convincing you that AR is right for your clients or brand

This Session Is About... Working as a group to uncover truths and opportunities Clearing up any confusion you may have in regards to Augmented Reality

Working as a group to uncover truths and opportunities

Clearing up any confusion you may have in regards to Augmented Reality

Agenda Brief Review of Augmented Reality Examples in the Market Innovation Exercise

Brief Review of Augmented Reality

Examples in the Market

Innovation Exercise

Do you really think your reality is not already... augmented?

Okay, so maybe you are not a war hero...

Okay, so maybe you are not a war hero...

You probably have watched sports on television.

You probably have watched sports on television.

Augmented reality (AR) is a term for a live direct or indirect view of a physical real-world environment whose elements are merged with-, or augmented by virtual computer-generated imagery - creating a mixed reality . The augmentation is conventionally in real-time and in semantic context with environmental elements, like for example sports scores on TV during a match. Augmented Reality Defined

Augmented reality (AR) is a term for a live direct or indirect view of a physical real-world environment whose elements are merged with-, or augmented by virtual computer-generated imagery - creating a mixed reality .

The augmentation is conventionally in real-time and in semantic context with environmental elements, like for example sports scores on TV during a match.

Is The Future Already Here? http://www.youtube.com/watch?v=CGwvZWyLiBU&feature=player_embedded

Real Life Second Life Head’s Up Display

Making AR Social http://www.youtube.com/watch?v=tb0pMeg1UN0

Marker Based http://www.youtube.com/watch?v=00FGtH5nkxM

Marker Based http://vimeo.com/6000129

Place Based http://www.youtube.com/watch?v=b64_16K2e08

Let’s Get Innovative

Innovation is creativity with a job to do -John Emmerling

Group Project You work for a popular sneaker brand Over the last ten years you have fallen out of favor with men 18-34 You want to rebuild your brand to be more cutting edge and appeal to fans of underground electronic music, skateboard culture and video gamers

You work for a popular sneaker brand

Over the last ten years you have fallen out of favor with men 18-34

You want to rebuild your brand to be more cutting edge and appeal to fans of underground electronic music, skateboard culture and video gamers