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Ad Club Meetup <ul><ul><li>September 17 th  2007 </li></ul></ul>
The People’s Media Company
Era of Proximity
1440: Publishing is born
Era of Distribution
2000: Era of Declared Interest
The People’s Media Company
A successful experiment Source:  Comscore, August 2007
Search Changes everything Traditional Media    Web 1.0 Readers consume  content from publishers. Publishers control and d...
Custom Content
Channel Sponsorship
Solving the problems of Participatory Media <ul><li>Quality </li></ul><ul><li>Focus </li></ul><ul><li>Scale </li></ul>
Why Content? Visits keep rising… While costs keep falling
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Associated Content Advertising Club Meetup

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Transcript of "Associated Content Advertising Club Meetup"

  1. 1. Ad Club Meetup <ul><ul><li>September 17 th 2007 </li></ul></ul>
  2. 2. The People’s Media Company
  3. 3. Era of Proximity
  4. 4. 1440: Publishing is born
  5. 5. Era of Distribution
  6. 6. 2000: Era of Declared Interest
  7. 7. The People’s Media Company
  8. 8. A successful experiment Source: Comscore, August 2007
  9. 9. Search Changes everything Traditional Media  Web 1.0 Readers consume content from publishers. Publishers control and determine advertising placement. Web 2.0: Powered by Associated Content Users declare content interest through search. Users create and consume content directly at Brand and point of sale. Buying decisions are (hopefully) influenced.
  10. 10. Custom Content
  11. 11. Channel Sponsorship
  12. 12. Solving the problems of Participatory Media <ul><li>Quality </li></ul><ul><li>Focus </li></ul><ul><li>Scale </li></ul>
  13. 13. Why Content? Visits keep rising… While costs keep falling
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