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Absolute Radio Presentation



Absolute Radio - Value Added Services

Absolute Radio - Value Added Services



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Absolute Radio Presentation Absolute Radio Presentation Presentation Transcript

  • Value Added Services Absolute Radio Adam Bowie Head of Strategy & Planning October 2008
  • who am I?
  • who are we?
  • history
    • 1993 Virgin Radio launches
    • 1996 Capital Radio agrees “merger”
    • 1997 Ginger Productions acquires Virgin Radio
    • 2000 SMG takes over Ginger including Virgin Radio
    • 2006 UTV wants to merge with SMG before withdrawing
    • 2007 IPO of Virgin Radio announced
    • 2008 TIML UK Ltd buys Virgin Radio
  • why not Virgin?
  • Bennett Coleman & Co Ltd Times Of India publishing Private Treaties investment TIML radio, outdoor, web, events, film
  • importance of digital
  • how do they listen? Source: RAJAR Q3 2008
  • how do they listen? Source: RAJAR Q3 2008
  • platform agnostic
  • DAB
  • schedule Absolute Radio Absolute Classic Rock Absolute Xtreme Christian O’Connell Breakfast Show Geoff Lloyd’s Hometime Show
  • is DAB’s success just down to the BBC?
  • BBC v Comm. Radio all listening DAB listening
  • but I thought that this was about adding value…
  • pre-launch ‘ crossfade’ 10 ‘pillars’ more live sessions no repeat workday full versions expanded playlist
  • Christian O’Connell Vicky Butler-Henderson Geoff Lloyd Tim Shaw Jo Russell Sony Radio Award-winning investment
  • Absolute playlist
  • extended playlist
  • where do you discover new music? Sometimes Source: Absolute Radio IPSOS Research Aug 2008
  • Abbey Road, Studio 2
  • “ Hell, British Radio is getting exciting again. With the growth of online and digital Absolute is appearing at the right time” For once, there’s a radio station that plays decent music. No other radio station has played the Beatles, Jimi Hendrix, and so many other greats. I, as an oldie-rock lover, have finally found faith in radio again. “ What a great mix of music, I have a vast range of musical taste and it was so good to hear an entertaining and intelligent mix with NO repeats. To quote Paul Weller from yesterday’s playlist – ‘That’s entertainment’….”
  • inviting community involvement
  • online & outdoor
  • marketing & events
  • thank you!
    • Adam Bowie
    • [email_address]
    • 020 7432 3339