• Like
  • Save
Absolute Radio Presentation
Upcoming SlideShare
Loading in...5
×
 

Absolute Radio Presentation

on

  • 6,300 views

Absolute Radio - Value Added Services

Absolute Radio - Value Added Services

Statistics

Views

Total Views
6,300
Views on SlideShare
6,158
Embed Views
142

Actions

Likes
2
Downloads
88
Comments
0

5 Embeds 142

http://onegoldensquare.com 124
http://www.slideshare.net 10
http://apps.smg.plc.uk 6
http://static.slideshare.net 1
http://www.slideee.com 1

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Absolute Radio Presentation Absolute Radio Presentation Presentation Transcript

  • Value Added Services Absolute Radio Adam Bowie Head of Strategy & Planning October 2008
  • who am I?
  • who are we?
  • history
    • 1993 Virgin Radio launches
    • 1996 Capital Radio agrees “merger”
    • 1997 Ginger Productions acquires Virgin Radio
    • 2000 SMG takes over Ginger including Virgin Radio
    • 2006 UTV wants to merge with SMG before withdrawing
    • 2007 IPO of Virgin Radio announced
    • 2008 TIML UK Ltd buys Virgin Radio
  •  
  • why not Virgin?
  • Bennett Coleman & Co Ltd Times Of India publishing Private Treaties investment TIML radio, outdoor, web, events, film
  • importance of digital
  • how do they listen? Source: RAJAR Q3 2008
  • how do they listen? Source: RAJAR Q3 2008
  • platform agnostic
  • DAB
  • schedule Absolute Radio Absolute Classic Rock Absolute Xtreme Christian O’Connell Breakfast Show Geoff Lloyd’s Hometime Show
  • is DAB’s success just down to the BBC?
  • BBC v Comm. Radio all listening DAB listening
  •  
  • but I thought that this was about adding value…
  • pre-launch ‘ crossfade’ 10 ‘pillars’ more live sessions no repeat workday full versions expanded playlist
  • Christian O’Connell Vicky Butler-Henderson Geoff Lloyd Tim Shaw Jo Russell Sony Radio Award-winning investment
  •  
  • Absolute playlist
  • extended playlist
  • where do you discover new music? Sometimes Source: Absolute Radio IPSOS Research Aug 2008
  • Abbey Road, Studio 2
  • “ Hell, British Radio is getting exciting again. With the growth of online and digital Absolute is appearing at the right time” For once, there’s a radio station that plays decent music. No other radio station has played the Beatles, Jimi Hendrix, and so many other greats. I, as an oldie-rock lover, have finally found faith in radio again. “ What a great mix of music, I have a vast range of musical taste and it was so good to hear an entertaining and intelligent mix with NO repeats. To quote Paul Weller from yesterday’s playlist – ‘That’s entertainment’….”
  • inviting community involvement
  •  
  •  
  •  
  • online & outdoor
  • marketing & events
  • thank you!
    • Adam Bowie
    • [email_address]
    • 020 7432 3339