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Absolute Radio - Listening to Listeners
Absolute Radio - Listening to Listeners
Absolute Radio - Listening to Listeners
Absolute Radio - Listening to Listeners
Absolute Radio - Listening to Listeners
Absolute Radio - Listening to Listeners
Absolute Radio - Listening to Listeners
Absolute Radio - Listening to Listeners
Absolute Radio - Listening to Listeners
Absolute Radio - Listening to Listeners
Absolute Radio - Listening to Listeners
Absolute Radio - Listening to Listeners
Absolute Radio - Listening to Listeners
Absolute Radio - Listening to Listeners
Absolute Radio - Listening to Listeners
Absolute Radio - Listening to Listeners
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Absolute Radio - Listening to Listeners

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Absolute Radio presentation about listening to your listeners.

Absolute Radio presentation about listening to your listeners.

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  • Transcript

    • 1. Rebranding and Launching Absolute Radio Adam Bowie Head of Strategy & Planning December 2008
    • 2. Photo: Oberazzi
    • 3. Virgin Radio <ul><li>15 years old </li></ul><ul><li>36 year old brand </li></ul><ul><li>Largest under 45 commercial station </li></ul>
    • 4. Virgin Radio <ul><li>Purchased by Times of India in June 2008 </li></ul> Bennett Coleman & Co Ltd
    • 5.  
    • 6. Onegoldensquare.com
    • 7. Telling VIPs First
    • 8. VIPs
    • 9. Pre-launch ‘Crossfade’ <ul><li>10 ‘pillars’ </li></ul><ul><li>More live sessions </li></ul><ul><li>No repeat workday </li></ul><ul><li>Full versions </li></ul><ul><li>Expanded playlist </li></ul>Photo: ebotunes
    • 10. Podcast Interview with VIP
    • 11. Find the Virgin
    • 12. Playlist
    • 13. Playlist Meetings
    • 14. Digital Fun
    • 15. Rock Off
    • 16. Absolute Radio Adam Bowie [email_address] 020 7432 3339 www.onegoldensquare.com www.adambowie.com

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