Q&A</li></li></ul><li>Affiliate marketing 101 – the basics<br />WHAT is Affiliate Marketing?<br />
What is affiliate marketing?<br />“Affiliate Marketing is an Internet-based marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate's marketing efforts.”<br />“Affiliate marketing is the equivalent of having an online sales force working 24/7 to sell your product or service and being compensated only if and when actions occur.”<br />
What is affiliate marketing?<br />“Affiliate Marketing is paying for advertising based solely on the end result generated.”<br />
What is affiliate marketing?<br />1800Flowers.com<br />ForgetfulHusbands.com<br />
Websites using adbars</li></li></ul><li>The right mindset<br />Media Buying<br />We’re the client/agency<br />We have the gold<br />We make the rules<br />If you don’t like it, tough<br />Don’t call us, we’ll call you<br />Publishers sell us<br />We eat rate cards for breakfast<br />Adversarial (almost)<br />Affiliate Marketing<br />Fundamental differences<br />Inverse of power<br />Publishers & networks hold the gold<br />Far more collaborative<br />True partnership<br />Publishers assume 100% of risk<br />Publishers can (and will) fire agencies & clients<br />
Myths & misperceptions<br /><ul><li>“We can build an affiliate program with little or no budget or resources.”
“We can turn an affiliate program on and off.”
Rollout / Growth</li></li></ul><li>Pre-program evaluation<br />Is your client or company a good fit for an affiliate program? <br />How would you know?<br /><ul><li>Do you have the right resources?