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Founded in 1999 and headquartered in Austin, TX, VisionEdge Marketing, Inc. serves more than 100 customers, and counting.
VisionEdge Marketing, Inc. is a data-driven and metrics-focused marketing firm that specializes in improving marketing performance and creating competitive advantage designed to attract, secure and retain profitable customers.
AMA Definition of Marketing Create, communicate, and deliver value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. “ The purpose of a business is to create a customer .” - Peter Drucker
… the process of measuring progress toward achieving key outcomes and objectives in order to optimize individual, group or organizational performance.
CMO Council's 2008 Marketing Outlook
“ The top challenge for marketers remains to better quantify and measure the value of marketing programs," in spite of improvements in accountability over previous years.
5 Characteristics of a Performance-Driven Marketing Organization
Aligned resources, policies, and practices
Results tracked and reported
Data is used to drive continuous improvement and to hold the entire system accountable for performance.
Fact-based decision making
A performance-driven organization has a set of measurable performance standards, a pointed focus on outcomes, and clear lines of accountability - all of which are important if a marketing organization wants to prove its value.