Program Types Versus Resulting Metrics Guaranteed Return Total Potential Return Opportunity % Opportunity # Cost Per Opportunity Opportunity Yield Account Specific Direct Marketing Exec. Bridging Executive Brief Exec Dinner Exec Roundtable Mid-Mkt. Seminar Newsletter Requalification Seminar Symposium Tech Workshop Teleprospecting Tradeshow User Group Web Seminar eDay Overall Ads Ads (Search Only) Siebel.com Results by Marketing Channel Good Bad

Metrics Definitions Opportunity Yield Opportunities Generated / Programs Performed Cost Per Opportunity Total Requested Budget / Opportunities Generated Opportunity # # of accepted opportunities which are closed, lost, or in pipeline Opportunity % % of accepted opportunities allocated across closed, lost, or in pipeline Total Potential Return All accepted opportunity revenue / marketing spend. Guaranteed Return All closed opportunity revenue / marketing spend.

Opportunity Yield

Opportunities Generated / Programs Performed

Cost Per Opportunity

Total Requested Budget / Opportunities Generated

Opportunity #

# of accepted opportunities which are closed, lost, or in pipeline

Opportunity %

% of accepted opportunities allocated across closed, lost, or in pipeline

Total Potential Return

All accepted opportunity revenue / marketing spend.

Guaranteed Return

All closed opportunity revenue / marketing spend.