Email Marketing Metrics Example

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While at Siebel, I put the business case together to "in-source" email marketing and led the implementation. As well, I developed all of the email marketing dashboards and reports.

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Email Marketing Metrics Example

  1. 1. Email Marketing Summary Slide <ul><li>Interacted w/ contacts/accounts (above). </li></ul><ul><li>Ran ~305 Email Mkt. Camps., ~239 in eBiz </li></ul><ul><li>Replaced external vendors and rolled Out Siebel Email Marketing saving company ~$1M/Year </li></ul><ul><li>Established Analytics Reporting to Drive Improvements </li></ul><ul><li>Improvements in all process areas: Campaign Mgt., Segmentation, DQ </li></ul><ul><li>Brought EMEA onto Email Marketing </li></ul>

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