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Email Marketing Metrics Example
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Email Marketing Metrics Example

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While at Siebel, I put the business case together to "in-source" email marketing and led the implementation. As well, I developed all of the email marketing dashboards and reports.

While at Siebel, I put the business case together to "in-source" email marketing and led the implementation. As well, I developed all of the email marketing dashboards and reports.

Published in Technology , Business
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  • 1. Email Marketing Summary Slide
    • Interacted w/ contacts/accounts (above).
    • Ran ~305 Email Mkt. Camps., ~239 in eBiz
    • Replaced external vendors and rolled Out Siebel Email Marketing saving company ~$1M/Year
    • Established Analytics Reporting to Drive Improvements
    • Improvements in all process areas: Campaign Mgt., Segmentation, DQ
    • Brought EMEA onto Email Marketing