Application Overview

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Here was an overview of the next-generation product - I was part of the product marketing/management team.

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Application Overview

  1. 1. Overview <ul><li>Facilitates building and management of Business Relationship Networks </li></ul><ul><ul><li>Links Suppliers, Dealer/Distributors, Customers, and Manufacturers into an integrated value chain </li></ul></ul><ul><ul><li>Strong focus on cascading catalog and communication </li></ul></ul><ul><ul><li>Strong informational focus, with integration with supply chain systems </li></ul></ul><ul><li>Easily integrates with existing systems and processes </li></ul><ul><ul><li>Exposes existing value-chain activities and systems via a unified interface </li></ul></ul><ul><ul><li>Extremely flexible configuration and implementation to support different business strategies </li></ul></ul><ul><li>Provides eDashboard for various participants in BRN </li></ul><ul><ul><li>Information at your finger tips for maximum technology transparency </li></ul></ul><ul><ul><li>Captures metrics for all BRN activities to measure effectiveness of system </li></ul></ul><ul><ul><li>Empowers users to selectively self-manage their portion of the BRN, and provision capabilities for others (distributed management and control) </li></ul></ul>
  2. 2. Business Relationship Network Modeling
  3. 3. BRN Example
  4. 4. Example: Detail
  5. 5. Enterprise E-Hub Webtop <ul><li>eDashboard for BRN </li></ul><ul><ul><li>Snap-shot view into business relationships </li></ul></ul><ul><ul><li>Tunnel down for details </li></ul></ul><ul><ul><li>Role-specific visibility to information and features </li></ul></ul><ul><li>Provision downstream activities </li></ul><ul><li>Accept upstream activities </li></ul><ul><li>Manage internal activities </li></ul>
  6. 6. Enterprise Site Management <ul><li>WYSIWYG web site management </li></ul><ul><ul><li>Template driven to preserve brand </li></ul></ul><ul><li>Central/Local control </li></ul><ul><ul><li>Provides selective central control of content for downstream sites (e.g., dealers, etc.) </li></ul></ul><ul><ul><li>Provides selective local control for enterprise web site </li></ul></ul><ul><ul><li>Provision downstream activities and privileges </li></ul></ul><ul><li>Accept and selectively republish upstream content and catalogs </li></ul>
  7. 7. Dealer Webtop <ul><li>eDashboard for BRN </li></ul><ul><ul><li>Snap-shot view into business relationships </li></ul></ul><ul><ul><li>Tunnel down for details </li></ul></ul><ul><ul><li>Role-specific visibility to information and features </li></ul></ul><ul><li>Provision downstream activities </li></ul><ul><ul><li>Example: Customer-specific web site and catalog </li></ul></ul><ul><li>Accept upstream activities </li></ul><ul><li>Manage internal activities </li></ul>
  8. 8. Dealer Site Management <ul><li>WYSIWYG web site management </li></ul><ul><ul><li>Template driven to preserve brand </li></ul></ul><ul><li>Accept and selectively republish upstream content and catalogs </li></ul>
  9. 9. Dealer Catalog Management <ul><li>WYSIWYG catalog management </li></ul><ul><ul><li>Local control of merchandising from multiple catalogs </li></ul></ul><ul><ul><li>Local control of promotions, etc. </li></ul></ul><ul><ul><li>Selectively publish target catalogs for different customers </li></ul></ul><ul><li>Accept and selectively republish upstream content and catalogs </li></ul>
  10. 10. Consumer Facing Site <ul><li>May contain supplier, manufacturer, and dealer controlled content and catalogs </li></ul><ul><ul><li>Template driven to preserve brand </li></ul></ul>
  11. 11. Supplier Webtop <ul><li>Easily links suppliers into BRN </li></ul><ul><ul><li>Supplier catalog integration and publishing </li></ul></ul><ul><ul><li>Streamlines co-marketing activities with suppliers </li></ul></ul><ul><li>WYSIWYG management of supplier-controlled content and catalogs </li></ul><ul><li>Aggregated reporting of supplier-relevant activities across BRN </li></ul>
  12. 12. Supplier Catalog Management <ul><li>WYSIWYG web catalog management </li></ul><ul><ul><li>Enables selective publishing of catalogs to different downstream nodes </li></ul></ul>
  13. 13. Example Company

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