@adamberk
Entrepreneurial Science For Startups
AKA “Lean Startup” (a trademark owned by @ericries)
A MINIMUM VIABLE SLIDE ...
@adamberk
Good idea?
Prove it!
Build first?
Test the riskiest ones first
Isolate your variables and
assumptions
test them independently
Test Demand NOT SUPPLY
Scientists do not coddle
ideas. They crash test
them. They run them into
a brick wall at sixty miles
per hour. If the idea...
PITCH
Customer Development
Problem/Customer fit. No solutions
Say thanks
to @sgblank
Facts vs Problems
Headaches vs Migraines
Problem/Customer fit. No solutions
Say hi to @dianakander -
ask her about her dog...
WHY?
Exploration
Cure tunnel vision
Don't let your idea...
Get out
of your comfort zone
HOW?
GOOB
(credit, Steve Blank)
Pull
don't push - it's harder than it seems.
PAST
not future
LISTEN
do you hear that? you have 2 ears and only
one mouth for a reason. Listen at least 2x as
much as you talk.
PRACTICE
Do you get junk mail? How many loyalty
cards do you have? How did you find this
restaurant?
Record data, find patterns
RINSE &
REPEAT
until you find the real problem and the
corresponding early adopters...
STOP
Do not ask for $, do not write code..
They may not know WHAT they want,
but they have to want SOMETHING
NOsolutions,
selling, friends,
family, surveys
DESIGN
Don't build this.
WRONG
if you build without testing, you are probably
building...
Embrace constraint. Then iterate!
WHY?
DEVELOPMENT
I am unique because…
I am valuable because…
My project is unique because…
My project is valuable because...
SUPPLY
&
DEMAND
SUPPLY
&
DEMAND
Your “product” is more
than your app.
It is the entire process of creating and
capturing value for your user and yourself.
Deliver value.
Deliver Solution (Manually). Learn. {period}
“I make money using my
brains and lose money
listening to my heart. But in
the long run my books
balance pretty well.”
-Ka...
“If you are not
embarrassed by the first
version of your product,
you shipped too late.”
-Reid Hoffman (LinkedIn)
“To do good,
you actually have to do
something.”
-Yvon Chouinard (Patagonia Founder)
“it turns out that focus is so
important, even if you pick
the wrong focus you're doing
better!” BILL GROSS
Read more: htt...
“Do things that
don't scale”
-Paul Graham
“If you can’t get them to
adopt your idea with high-
touch, face-to- face service,
they will not buy into your
cold web pa...
“Do the least that
gets you to the end
instead of the most
that gets you to the
beginning”
-ab
what if the
bottleneck
is at the bottom?
Wizard of Oz
Manual
NOharm,
copyright
building
adwords
Entrepreneurial Science w GSLI
Entrepreneurial Science w GSLI
Entrepreneurial Science w GSLI
Entrepreneurial Science w GSLI
Entrepreneurial Science w GSLI
Entrepreneurial Science w GSLI
Entrepreneurial Science w GSLI
Entrepreneurial Science w GSLI
Entrepreneurial Science w GSLI
Entrepreneurial Science w GSLI
Entrepreneurial Science w GSLI
Entrepreneurial Science w GSLI
Entrepreneurial Science w GSLI
Entrepreneurial Science w GSLI
Entrepreneurial Science w GSLI
Entrepreneurial Science w GSLI
Entrepreneurial Science w GSLI
Entrepreneurial Science w GSLI
Entrepreneurial Science w GSLI
Entrepreneurial Science w GSLI
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Entrepreneurial Science w GSLI

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I had the honor of working with some very fine young women. I promised very little lecturing and slide decks - but this deck kept us on track in between exercises, discussions, and most importantly, experiments!

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Entrepreneurial Science w GSLI

  1. 1. @adamberk Entrepreneurial Science For Startups AKA “Lean Startup” (a trademark owned by @ericries) A MINIMUM VIABLE SLIDE DECK PREPARED FOR BY
  2. 2. @adamberk
  3. 3. Good idea? Prove it!
  4. 4. Build first?
  5. 5. Test the riskiest ones first
  6. 6. Isolate your variables and assumptions test them independently
  7. 7. Test Demand NOT SUPPLY
  8. 8. Scientists do not coddle ideas. They crash test them. They run them into a brick wall at sixty miles per hour. If the idea is sound the pieces will be of the wall.
  9. 9. PITCH
  10. 10. Customer Development Problem/Customer fit. No solutions Say thanks to @sgblank
  11. 11. Facts vs Problems Headaches vs Migraines Problem/Customer fit. No solutions Say hi to @dianakander - ask her about her dog and about migraine problems
  12. 12. WHY?
  13. 13. Exploration
  14. 14. Cure tunnel vision
  15. 15. Don't let your idea...
  16. 16. Get out of your comfort zone
  17. 17. HOW?
  18. 18. GOOB (credit, Steve Blank)
  19. 19. Pull don't push - it's harder than it seems.
  20. 20. PAST not future
  21. 21. LISTEN do you hear that? you have 2 ears and only one mouth for a reason. Listen at least 2x as much as you talk.
  22. 22. PRACTICE Do you get junk mail? How many loyalty cards do you have? How did you find this restaurant?
  23. 23. Record data, find patterns
  24. 24. RINSE & REPEAT until you find the real problem and the corresponding early adopters...
  25. 25. STOP Do not ask for $, do not write code..
  26. 26. They may not know WHAT they want, but they have to want SOMETHING
  27. 27. NOsolutions, selling, friends, family, surveys
  28. 28. DESIGN
  29. 29. Don't build this.
  30. 30. WRONG if you build without testing, you are probably building...
  31. 31. Embrace constraint. Then iterate!
  32. 32. WHY?
  33. 33. DEVELOPMENT
  34. 34. I am unique because… I am valuable because… My project is unique because… My project is valuable because...
  35. 35. SUPPLY & DEMAND
  36. 36. SUPPLY & DEMAND
  37. 37. Your “product” is more than your app. It is the entire process of creating and capturing value for your user and yourself.
  38. 38. Deliver value. Deliver Solution (Manually). Learn. {period}
  39. 39. “I make money using my brains and lose money listening to my heart. But in the long run my books balance pretty well.” -Kate Seredy
  40. 40. “If you are not embarrassed by the first version of your product, you shipped too late.” -Reid Hoffman (LinkedIn)
  41. 41. “To do good, you actually have to do something.” -Yvon Chouinard (Patagonia Founder)
  42. 42. “it turns out that focus is so important, even if you pick the wrong focus you're doing better!” BILL GROSS Read more: http://www.businessinsider.com/bill-gross-lessons-2011-12?op=1#ixzz2gO4zcdIJ
  43. 43. “Do things that don't scale” -Paul Graham
  44. 44. “If you can’t get them to adopt your idea with high- touch, face-to- face service, they will not buy into your cold web page.” -Manuel Rosso
  45. 45. “Do the least that gets you to the end instead of the most that gets you to the beginning” -ab
  46. 46. what if the bottleneck is at the bottom?
  47. 47. Wizard of Oz
  48. 48. Manual
  49. 49. NOharm, copyright building adwords

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