005 Crowd Funding With Mandi Jarry | The Gemini Project Podcast | Transcript
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005 Crowd Funding With Mandi Jarry | The Gemini Project Podcast | Transcript

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Welcome to The Gemini Project - Where we interview singer/songwriters and bands from all over Australia to share with you their secrets that will enable you to take your music to the next level.
Find us on Facebook or go to our website http://thegeminiproject.com.au

In session 005 of The Gemini Project Podcast Adam chats with Sydney based singer/songwriter Mandi Jarry about the new Crowd Funding craze (not really a craze, but Adam thinks that is is awesome) and the benefits it has for taking your music to the world.

For more on this episode head over to http://thegeminiproject.com.au/005

Join the others in The Gemini Community by joining us on Facebook and start taking your music to the next level.

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005 Crowd Funding With Mandi Jarry | The Gemini Project Podcast | Transcript 005 Crowd Funding With Mandi Jarry | The Gemini Project Podcast | Transcript Document Transcript

  • 005 Crowd Funding With Mandi Jarry | The Gemini Project Podcast Shownotes at : http://thegeminiproject.com.au/005Adam: Session #5 of The Gemini Project Podcast where I had a chat withsinger-songwriter Mandi Jarryon crowd funding and how it can help you launch your next album.Recorded introduction: Soundcheck. Welcome to The Gemini Project Podcast, whereyour host, AdamSpencer, and his special guests share their secrets on how to take your music businessto the next level.Visit thegeminiproject.com.au or find us on Facebook to take the next step. Now strapyourselves in.It’s showtime! (music)Adam: Hey guys. Welcome to Session #5 of The Gemini Project Podcast. My name isAdam Spencerand I am your host. This is the podcast where we interview successful musicians onthings that they aredoing really well in their business, whether it be social media, whether it be performing,whether it besome little tool that they’re using in their business and with their music to make their liveseasier. Wetalk to them about how they’re doing it, what they’re doing so you can implement that intoyour littlemusic business to make things work better for you and make your life a little bit easier. 1
  • In today’s episode I talk with Mandi Jarry, a singer-songwriter from Sydney. She, at thetime ofrecording, recently released her album mostly through crowd funding throughpozible.com, which isa crowd-funding website. There’s also kickstarter.com. I’ll throw up a couple of links tothose for youguys in the shownotes, and I’ll tell you where the shownotes are at the end of this episode.But without any further adieu, let’s get into the interview with Mandi Jarry on the crowdfunding.Adam: Alright. Mandi Jarry, thank you so much for joining me today. It’s a pleasure tohave you on theshow.Mandi: Thanks Adam. It’s a pleasure to be on the show.Adam: I stumbled across you on actually a website called pozible.com.Mandi: Yes.Adam: And we’re gonna talk a little bit about that in a moment. But before we kinda getinto that andthe benefit that, you know, it could have for other musicians, just for the audience andpeople who maynot know who you are, just give us kind of a brief, you know, rundown of who is MandiJarry.Mandi: Okay. So I am a Sydney-based singer-songwriter. I grew up in the NorthernBeaches and I’vebeen performing for… how long have I been performing… about 10, 11 years now.Adam: A while. Yup.Mandi: So music is my professional job. I do it full time. I do about five gigs a week and I 2
  • have releasedan album called Untied and I’m currently working on my new EP. But music has alwaysbeen a reallystrong part of my world. I started playing piano when I was 5, and then I picked up a guitarwhen I wasabout 15. And I was…Adam: Yeah.Mandi: …always writing melodies, plays instruments. Both my parents were actuallyentertainers. Somy dad was a professional singer and my mom was a dancer. They met on a cruise shipand performedfor 30 years together, and then they had myself and my sister. And yeah, so I got themusical gene therewhich was very fortunate. (laughter)Adam: Yeah. So, entertaining is in your blood, sort of saying.Mandi: I guess so. (laughter)Adam: Awesome.Mandi: Yeah.Adam: And so, the new album that you’re working on…Mandi: Yeah?Adam: …that doesn’t have a name yet?Mandi: It does. I named it last night. (laughter)Adam: Okay. This is like an exclusive, eh? 3
  • Mandi: It is. It’s called “Gelato Kiss.”Adam: Gelato Kiss.Mandi: Yes. (laughter)Adam: Wow. Okay. Sorry that, you know ______ but how did you come up with that?Mandi: Well, it’s actually one of the names of one of the tracks that’s on there. It’s an EP.It’s a seven-track EP. I know that’s a really weird number of songs to have in an EP. So it’s like amini-album.Adam: Yeah.Mandi: I was gonna have six tracks on there and then the producer I was working withsaid, “Why don’twe just throw on this extra live recording?” So it turned into a seven-track EP.Adam: Okay.Mandi: Yeah. One of the songs is called Gelato Kiss and it’s about all the beautiful thingsin life andhappy memories and things of the future and things of the past. Gelato kiss is one of thelyrics in there.There’s something about that, that I just love the thought of it – gelato and kisses.(laughter) So Ithought it’d be just a lovely way to name the EP that as well.Adam: It’s a good name. I like it.Mandi: Thank you.Adam: So just before we get into the topic here, what I want to talk about, if people want tohear any of 4
  • your songs that you’ve done, can they find those on your website?Mandi: Yes, they can. My website is mandijarry.com. That’s Mandi with an “i”,mandijarry.com.Adam: Yup.Mandi: And there’s links to my album and singles up on iTunes.Adam: Right.Mandi: And, you know, the Youtube links and Facebook and ReverbNation.Adam: Yeah. I was going to ask about that. Was it recently that you just put a new videoclip up onYoutube or did I get that wrong?Mandi: Not so recent. That was from my last album.Adam: Yeah.Mandi: And I think it was done 18 months ago now.Adam: Okay.Mandi: So, yeah, it’s time for a new one I think. (laughter)Adam: Yeah. I’ll have in the shownotes for the listeners just a link to your website and alink to themost recent video clip that you’ve got up there as well.Mandi: Okay, great. Excellent.Adam: Alright. So, I guess, the first thing I want to just talk to you about is: What do youas a singer- 5
  • songwriter consider the most important aspect to your business?Mandi: I think the most important aspect of the business is being able to perform yoursongs live andconstantly gigging and practicing, gaining confidence and doing as much as you can inthat area.Adam: Yeah.Mandi: Another area would be social media. That’s a really…Adam: Go on.Mandi: …important aspect of the business in terms of like developing and just keepingup to date withall the social media, ‘cos there’s so many of them.Adam: Yeah. And do you do all that yourself?Mandi: Yes, I do.Adam: Okay. Yeah. It is kind of a big topic and I’ve spoken to – actually in a previousinterview – withStephanie Jansen, a country singer-songwriter about that.Mandi: Yup.Adam: So, for anyone who’s listening, if you want to find out, you know, some tips on howto dosocial media, well just go back and listen to that one. But yeah, those two you considerwould be thebiggest kind of things you need to focus on in order to, you know, keep developing yourmusic and yourbusiness. 6
  • Mandi: Yeah, definitely. I think even before that, just performing, just doing as much asyou can andbecoming the best that you can so your confidence grows. I would suggest even trying toplay withmusicians that you think are much better than yourself.Adam: Yeah.Mandi: That’s a good way of becoming better and learning from people that you know,know more thanyou do.Adam: Yeah. So the people that are a little bit further on in their career who’s, you know,got a lotmore experience and…Mandi: Yeah.Adam: …yeah, so just play with those and, you know, pick up something along the way.Mandi: Yeah.Adam: I want to just ask, in relation to performing live and doing constant gigging, in thataspect…Mandi: Yeah.Adam: You know, what’s the most painful thing to do with that? What’s the biggest kind ofchallenge orobstacle that you need to get past, you know, to keep perfecting that?Mandi: Well, I mean, if you’re learning guitar or singing there’s always the physicalchallenges like thepain in your fingers you get from practicing and strengthening your voice andovercoming exhaustion if 7
  • you’re doing a lot of gigs. They are the more physical sides of things. But with me,honestly I’ve neverreally found it a pain to become better at what I’m doing with the performing side ofthings.Adam: Yeah.Mandi: Because I’ve enjoyed it so much.Adam: Yeah.Mandi: I think if you’re enjoying what you’re doing, you don’t really notice that you’regetting better atit.Adam: Yeah. Enjoyment is a big thing.Mandi: Oh, definitely, yeah. I wouldn’t be doing what I’m doing if I didn’t like it ‘cos it’s apretty hardroad to take if you don’t really like it.Adam: Yeah. Yeah.Mandi: But no, just enjoy it and keep things fun and yeah, just constantly trying to betteryourself.Adam: Can I ask, ‘cos I think this is a big point, and you mentioned exhaustion.Mandi: Yeah.Adam: What do you do to, you know, I guess revitalize yourself, you know, keep on top ofthat kind ofthing?Mandi: Oh, I take a lot of time out. I’m a bit of a hermit crab. (laughter) 8
  • Adam: Okay.Mandi: So, doing things by yourself in the daytime. ‘Cos I do a lot of night gigs so hourscan be veryopposite to everybody else. So I guess I’m a bit fortunate in the fact that I can spend thedaytimes justrelaxing and not talking to people and not putting out too much energy.Adam: Yeah. So just kind of, yeah, having your own little space to retreat into.Mandi: Yeah. Yeah, definitely. Yup.Adam: Okay. Excellent.So, I want to really get into why I wanted to talk to you today, and that’s because where Ifound you, onpozible.com and crowd sourcing or crowd funding, whatever you want to call it.Mandi: Yeah?Adam: I mean, I think this could be very useful to a lot of musicians, you know, especiallythe musoswith fanbases, you know, 500 to 800 people that like their music…Mandi: Yeah.Adam: …this is a great way to get (inaudible) in creating…Mandi: Sorry Adam. You’re just breaking up. Can you hear me?Adam: Yeah. Yup. Are you there?Mandi: Yeah. I can hear you now. 9
  • Adam: Yeah. I heard a little bit of ruffling in the background.Mandi: Yeah. Crowd funding is amazing. I came across it a couple of months ago. Oneof my friendskept sending me links to this.Adam: Why?Mandi: I didn’t really understand what it was first, but once I viewed a lot of the projectsthat are onthere and understood it a bit more, I felt it was fantastic. And I think it’s really gonna takeoff. I thinkit’s a great way for people to invest into creative projects and ideas, and allow people tobecome, youknow, part of something that could be a massive project, and helping, you know, getpeople off theground and doing something that they would love to have happen.Adam: Yeah. And this is how you actually funded Gelato Kiss, is that right?Mandi: Yes, that’s right. Yeah.Adam: Yeah.Mandi: I had funded most of it so I had a target of $5,000. That was the minimum Ineeded to goahead. The EP is gonna cost me probably about 3 grand or more than that, but just tohave that andactually reach the goal. It reached the 5,000 mark. And what happens with these projectsis, if you canraise the amount that you’ve set the target to be then the project does go ahead.Adam: Yup.Mandi: But if you don’t reach that amount then it doesn’t go ahead and people don’t get 10
  • charged for it.Adam: Yeah.Mandi: So it sort of creates a bit of excitement and urgency, and gets people involvedand excited.Adam: I think you answered some of my questions just there with what the benefits ofcrowd fundingare, and I think you mentioned, you know, just getting the community involved in creatingsomethingthat they want to see created.Mandi: Yeah. Yeah, for sure. But also off of the outside people, that’s a big thing that, youknow, theyget to be part of something that could be potentially huge. In my case they got the recordthat I wascreating. They’d get it first. So it makes people feel a little bit special. But I think peoplelike to bebehind stuff like that, especially if they believe in the project.Adam: Yeah. And…Yup?Mandi: Sorry. But I guess for myself, what I got mostly out of it was the promotion and themarketingsort of side.Adam: Yeah.Mandi: Not so much the financial thing but just because people are constantly talkingabout it andyou’ve got, you know, all these different people that are constantly asking, “How’s the EPgoing?” and 11
  • this creates a bit of a buzz.Adam: Yeah.Mandi: And it made me post updates a lot more and become a little active on my socialmedia sites.Adam: Okay.Mandi: Yeah and you end up having half the sales before you’ve even finished.(laughter)Adam: That’s great. That’s great.Mandi: Yeah.Adam: You mentioned as well how you heard of it: It was just a case of, you know, word ofmouth. Afriend of yours stumbled across it I guess and loved it so much that they wanted to tellyou about it. Isthat pretty much fair to say that’s how you heard about it?Mandi: Yeah. That’s exactly how it happened. One of his friends did a film and they weresuccessfulwith that independent film. So yeah, he forwarded it on to me, thought it would be reallygreat.Adam: So for anyone who is, you know, looking to pursue this kind of funding, how didyou get peopleinvolved? Was it a case of the actual Pozible community finding you or was it mostly youdoing all thepromoting to your current fanbase and telling people at gigs and that kind of stuff?Mandi: Yeah. For me, majority was my Facebook music fans and, you know, people thathad heard of 12
  • me and then had joined my sites. So that was the majority of them, but there was alsolike probably10% of people on the crowd-funding site that actually just were roaming around and, youknow,something might have interested them in the picture or the video and they wanted to bepart of it. Butit’s like anyone can view the videos online…Adam: Okay.Mandi: …at the Pozible site.Adam: I wanna kind of give the listeners, let’s say they want to do this. Say, you know,they’re thinkingabout launching an EP or they’re even thinking about launching a second or third album.So they go topozible.com, they fill out their details, they’ve got their campaign now running, it’s upthere and live.Mandi: Yup.Adam: What are maybe, you know, two or three tips that you can give people having theexperiencethat you went through this yourself…Mandi: Yeah.Adam: …two or three tips on what kind of things you would do to get it out there and heardabout?Mandi: I would say constantly doing updates about what’s happening…Adam: Yeah.Mandi: …every once a week or even every, you know, three or four days, just giving 13
  • people updates ofwhere the project is at and what you’re hoping to do, and just sort of try to generate asmuch interest aspossible.Adam: Yup.Mandi: Yeah, that would be the biggest thing. But also, if you are about to do one ofthese projects justread everything first, make sure you know what it’s all about. And also even investing intoone of theother projects on one of these crowd-funding sites just so you know how it goes and whatthe receiver isgoing to feel and just so you can see both sides of the picture and…Adam: Yeah, a better idea.Mandi: Yeah. Figure out what you could do better or how they became successful andyeah, I think it’sgood to see both sides.Adam: Okay. And I think we touched on this at the start, but how is using crowd fundingreally kindof helps you with your business? Has it kind of just sped up the process of getting analbum out, ‘cos,you know, I dare say you would have been able to, you know, create this project had younot went withcrowd funding, but has it really helped kind of get things moving along quickly?Mandi: Yeah. Well, knowing that there’s a lot of people that are anticipating what’shappening nextand know that something’s coming, it makes sure you stick to the deadlines and, youknow, meet thegoals that you’re setting for yourself. So yeah, it’s created a bit of an urgency and justmaking you do 14
  • more. I guess, you feel like you sort of have a bit of a team behind, or I feel like I’ve got ateam behindme now that’s…Adam: Yeah.Mandi: …supporting.Adam: Okay.Mandi: Yeah, that’s how it’s helped me.Adam: Alright. This is the part of the show that I come to and thanks so much for sharingyourexperience with pozible.com and crowd funding. There is also one that people can usecalledkickstarter.com.Mandi: Yeah, that’s true. That’s actually the one that I originally was sent the link to, but Ijust foundthat with Kickstarter it’s a US-based site.Adam: Yeah.Mandi: And so, like if I wanted to invest in something over there I needed an Americanbank account.Adam: Yeah.Mandi: So it’s not as well set up, I don’t think.Adam: So, Pozible is Australian based, is it?Mandi: I think it’s Australian based. I’m pretty sure it’s Australian based but it allows allcurrencies to 15
  • invest.Adam: Right.Mandi: Yeah.Adam: Okay.Mandi: So it’s definitely a better option in that regard.Adam: Alright. So thanks for that.I’ll move on now just to the last part of the show, which is: I like to try and ask people,musos, what kindof their biggest challenge was.Mandi: Yeah.Adam: And this kind of helps us, you know, relate to the audience a little bit more ‘costhese are thepeople who I want to help, the guys at the start, kinda struggling to find their way a little bit.Mandi: Yeah.Adam: You know, they could have released an album or maybe they haven’t yet, but Ireally want to tryand help these guys. So what would be the biggest challenge that you remember facingwhen you firststarted out, and even if it’s still a current challenge that you’re still trying to overcomenow?Mandi: Yeah. I think earlier on, confidence and believing in myself was the biggestchallenge that I had.But the more I gigged and the more I performed, that sort of dies away, the more you feelthat you’re 16
  • doing well.Adam: Yeah.Mandi: But always, even to this day, networking is what I sort of struggled with most. I’mactually quitea shy person so I just don’t really like to, after I’ve gigged like, you know, mingle toomuch. I’m a bit ofa turtle. I like to hide away. So that’s always something that I struggle with and very muchso earlierin the day, you know, just networking. ‘Cos that’s such a big important part of it.Sometimes you canmeet, you know, a lot of different people through networking and yeah, it’s half of yoursuccessfulness.Adam: Yeah. Well, it’s probably actually more than half. It’s…Mandi: Yeah.Adam: …probably, you know, the old 80-20 rule.Mandi: Yeah.Adam: You know, 80% of your success is probably attributed to who you know.Mandi: Yeah, that’s right.Adam: And it’s sad to say that, but yeah, that is the old saying. It’s who you know.Mandi: Yeah.Adam: And so, is that networking just at gigs or is it, you know, trying to meet, you know,people in theindustry like agents or things like that and other musicians? 17
  • Mandi: For me personally, it’s at gigs, you know, like networking people afterwards andjust talkingto people really. But I guess it goes for all areas of it, yeah, with regards to, you know,agents andmanagers and all that sort of stuff. But, I don’t know, maybe surrounding yourself withpeople thatare a little bit better at networking and are a little bit more outgoing and sort of introduceyou to otherpeople sort of breaks that ice. That could benefit a lot of people.Adam: Right.Mandi: Yeah.Adam: Are there any particular things that you do to, you know, get better at networking oris it just acase of trying to do it more and more at gigs and just kind of developing yourself thatway?Mandi: Yeah, it’s just a case of forcing my self to sort of do it, yeah, as much as I can.That’s really allit comes down to anyway, you can overcome fear of things is by actually doing the thingthat you fearmost…Adam: Yeah.Mandi: Unfortunately. (laughter)Adam: Well, thanks Mandi. This has been a great conversation and I wish you the best ofluck with theupcoming EP and…Mandi: Thank you. 18
  • Adam: I wish you the best of luck with the networking as well.Mandi: Thanks.Adam: If people want to find you out, we mentioned this at the start of the show, but whereis the bestplace? Where would you like to send them?Mandi: Well, I’ve got my own website which is mandijarry.com.Adam: Yup.Mandi: And on that website there’s links to my Facebook page which is Mandi JarryMusic, and also,you know, ReverbNation and MySpace and everything. But yeah, mandijarry.com is thebest place tofind me.Adam: Excellent. And I will have for you beautiful listeners some links to pozible.comandkickstarter.com if you do want to check those out.Mandi: Fantastic.Adam: Thanks again Mandi.Mandi: It was a pleasure.Adam: Speak to you soon.Mandi: Thank you. B-bye.Adam: Bye.Alright guys. That’s that interview done with Mandi Jarry on crowd funding. I really hope 19
  • you gotsomething out of this episode. I know I did, and I’m going to be looking at playing aroundwith this kindof stuff for the The Gemini Project and a couple of small projects I’ve got coming up,which is a little bit,you know, top secret at the moment but it’s something that I’m working on for The GeminiProject andthe music industry in Newcastle.A couple of things before I go. Actually before I mention those, I really want to say that Ihope you gotsomething of value out of this episode here and I really hope that you get up and have ago with crowdfunding. You know, it’s so possible for you to fund your next album with this. Mandi did itwith about40 followers – 40 supporters. She raised just over 5 grand in four weeks. You cannot tellme you don’thave 40 people that want to hear your music. If you don’t have that many, you know, andyou’ve beenin the industry for a while, maybe you should think of a career change. You know, justthrowing that outthere. But, you know, if music is what you love and it’s what you want to do, get up andhave a go. Takethe initiative to actually try something new here and have a play around with it.So, if you want to find out more, I’m going to have some links to the two websites that youshould checkout. Also, if there are questions that you are struggling with and you do want to ask,please shoot usan email in here at questions@thegeminiproject.com.au. Or alternatively, if you want toask a questionfrom one of the musicians that I’ll have on the show or industry experts, you can actuallygo to theFacebook page, and on the Facebook page there is a little tab that says “Gemini voice”where you can 20
  • record a message and I will play that on the show for you and, you know, we’ll try and getit answeredon the show if that’s the kind of thing that floats your boat.So, the two things that I wanted to mention was: #1 – Next week on the show I’minterviewing thedirector of Big Apachee which is the Newcastle booking agency, so if you have anyquestions that youwant answered there, please shoot them in or leave a comment on the Facebook page.And the otherthing I wanted to mention is: If you found anything useful in this episode, please, Iencourage you tohead on over to iTunes and if you haven’t subscribed already, subscribe to the podcastand you’ll getthem automatically download to your device. But leave us an honest review and maybe arating if youlike. What that does is it helps me stay motivated to keep producing this content for you.But moreimportantly, it helps others find the podcast in iTunes and that’s the whole aim of thisproject is to helpas many musicians as we possibly can. So please go ahead and do that.That’s all for me this week. I really hope you enjoyed that interview. If you want to make asuggestionof who you want interviewed or what you want to find out more about, again, you know, justsendme an email. You can do that at adam@thegeminiproject.com.au. All the links andeverythingI mentioned in this show will be in the shownotes for you, and you can find the shownotesatthegeminiproject.com.au/005. That’s Session 5.That’s it for me, guys. Until next time, it’s all for the love of music. See you later. Bye.(music) 21
  • Join the others in The Gemini Community by joining us on Facebook and start takingyour music to the next level.Join us on FacebookFollow me on TwitterSubscribe to our updatesIf you loved the info shared here I encourage you to help others discover The GeminiProject on Facebook and/or Twitter and if you want to delve a little deeper you can dothat by leaving a comment below. What would you like to ask?Subscribe ● Click Here to Subscribe via iTunes and/or leave a review for the podcast ● Click Here to Subscribe via RSS 22