Parklands eCommunity website slides for friends


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The website is now up and running.

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Parklands eCommunity website slides for friends

  1. 1. Parklands eCommunity Website Presentation for Friends August 2010 Akhona Damane
  2. 2. Welcome to the fastest growing suburb in Cape Town! Paid up Banner Ads by Companies <ul><li>Bulletin Board </li></ul><ul><li>Free Classifieds </li></ul><ul><li>Where da Vibe </li></ul><ul><li>Blogs </li></ul><ul><li>Pic of the Day </li></ul><ul><li>Competitions </li></ul><ul><li>Bulletin Board [via SMS / Website] </li></ul><ul><li>Traffic is hectic by Meltz crossroad. Use alternative routes [Ntosh via SMS]……….2 min ago </li></ul><ul><li>No prepaid electricity at Caltex garage? Can somebody advise? [Thabo]…..3.45 min ago </li></ul><ul><li>Why is Woolworths closed? [Takudzi]…..2 hours ago </li></ul><ul><li>Happy valentines to you all [Mary]………..5 hours ago </li></ul><ul><li>I’m sick and tired of crime. They tried to steal my watch [Koos via SMS]……5.15 hours ago </li></ul><ul><li>Ziyashisa kwa Juju. U DJ Shoes uyababa sana! [Nyami]……….12 hours ago </li></ul><ul><li>Older messages Your message </li></ul><ul><li>Parklands Free Classifieds [Buy & Sell] </li></ul><ul><li>Looking for a roommate to share a 2-bed flat for R1500 p/m </li></ul><ul><li>Selling a 1-year old fridge </li></ul><ul><li>Offering a lift club to Cape Town daily at R350 p/month </li></ul><ul><li>More ads To place your free ad Login or Register </li></ul>Login: _________ Password: ______ Login or Register <ul><li>WIN an iPhone! SMS eParklands to 30001 </li></ul><ul><li>Stand a chance to WIN a laptop by participating in a Community Survey / Poll </li></ul><ul><li>Where da Vibe around Parklands </li></ul><ul><li>DJ Shamza at ParkMain Jam on Friday night. Entrance is only R20 </li></ul><ul><li>Camping Club invites all for a weekend away to Langebaan. R200 including transport. Contact Johan </li></ul><ul><li>Winners Conference at Grace Church. Come this Sunday for your miracle. </li></ul><ul><li>More events </li></ul><ul><li>To place your free ad Login or Register </li></ul><ul><li>eParklands Blogs </li></ul><ul><li>Soccer World Cup opportunities </li></ul><ul><li>I remember very vividly back in 2004 when FIFA announced that South Africa is a host country for this prestigious event. My mind was running thinking of how I will be turned into an instant millionaire. I thought of starting a streams of businesses from B&B to tour operators, and from Restaurant selling traditional delicacies to selling African art-works. The only thing that I saw in my mind was the dollar signs flashing. </li></ul><ul><li>Years later it looks like there were so many obstacles that prevented ordinary people like me and you to make real money. For an example there has been strict rules and regulations on individuals to use their homes as fans accommodation. Fifa on one hand has disallowed small companies to use the name “Fifa” or even “2010” when they advertise on the Web or elsewhere. </li></ul><ul><li>Do individuals still opportunities to make real money legally? </li></ul><ul><li>Older posts To submit your comments Login or Register </li></ul>Pic of the Day!
  3. 3. 2. Benefits to the Community <ul><li>Free local classifieds </li></ul><ul><li>Free posting on the community bulletin board </li></ul><ul><li>Free posting on a Blog </li></ul><ul><li>Free updates on the local entertainment events </li></ul><ul><li>Competitions </li></ul><ul><ul><li>Best pictures uploaded </li></ul></ul><ul><ul><li>Promotional items such as iPhones, iPad, etc </li></ul></ul><ul><ul><li>Participation on the sponsored Polls/surveys (conducted by independent market research consultants) </li></ul></ul>
  4. 4. 3. Website concept: Format and services <ul><li>The website will be shaped in the format of these sites/publications </li></ul><ul><li>E.g. </li></ul><ul><ul><li>Gumtree: individuals will advertise for free (rentals, room to share, furniture removals, lift clubs, sell equipments) </li></ul></ul><ul><ul><li>SABC1 Ziwaphi: paid up ads on events (DJ parties, social events, church conferences) </li></ul></ul><ul><ul><li>TableTalk: individuals send instant messages via SMS or web form (on any topic on what is happening in and around Parklands – service standards, crime, new developments, traffic etc). SMS charged at R2 and free web-submitted message </li></ul></ul><ul><ul><li>Run sponsored Competitions: MMS a pic for the week, submit a poem or participate in surveys/polls to WIN (e.g. iPhone, netbook etc) [SMS charged at R5] </li></ul></ul>
  5. 5. 3. Website concept: Format and services: Exclusions (2) <ul><li>Business directory </li></ul><ul><li>Mainstream news, weather and traffic reports </li></ul><ul><li>Crime forum (and other discussion forums or social groups) </li></ul>
  6. 6. 4.1 Business Model / streams of income (Phase 1) <ul><li>Web Banner Advertisement space for large corporations and small businesses (e.g. Life insurance, Real Estate agencies, Job agencies, and local businesses) </li></ul><ul><li>Paid up classifieds ads for businesses </li></ul><ul><li>Events advertisements </li></ul><ul><li>Run polls/surveys for Market Research agencies </li></ul><ul><li>SMS competitions (R2 / R5 per sms) </li></ul>
  7. 7. 4.2 Business Model / streams of income (Phase 2 – Year2) <ul><li>Specialised services for Real Estate firms </li></ul><ul><ul><li>Maps with 360-degrees Street View image (in partnership with Google SA) </li></ul></ul><ul><ul><li>House on Show: webcasting (live and on-demand) for overseas based investors </li></ul></ul><ul><li>Ecommerce </li></ul><ul><ul><li>Users would be able to buy/paid for basic services such as prepaid electricity etc using Virtual Money which they will earn by using the website [in partnership with one of the SA banks and retail stores] </li></ul></ul>
  8. 8. 5.1 Market Analysis: Market segment <ul><li>Target market </li></ul><ul><ul><li>Parklands residents </li></ul></ul><ul><ul><li>Access via Cellphones (70%) & personal computers (30%) </li></ul></ul><ul><ul><li>Economic class: middle working class; emerging business owners, students and unemployed </li></ul></ul>
  9. 9. 5.2 Our Competition <ul><li> </li></ul><ul><li>Gumtree </li></ul><ul><li>Community newspapers </li></ul><ul><li>Social networks e.g. facebook, Mxit, tweeter </li></ul>
  10. 10. 6. Marketing and Advertising Plan <ul><li>Word of Mouth advertising </li></ul><ul><ul><li>One-on-one talks with individuals, focused groups, small businesses and organisations </li></ul></ul><ul><li>Email campaigns </li></ul><ul><li>SMS campaigns </li></ul><ul><li>Posters / ITWeb / free ads on Radio </li></ul><ul><ul><li>To launch the website </li></ul></ul><ul><li>Run sponsored competitions </li></ul><ul><ul><li>Email campaigns / SMS / website </li></ul></ul>
  11. 11. 7. Initial features <ul><li>Classifieds </li></ul><ul><ul><li>Free classifieds for all </li></ul></ul><ul><li>Events updates </li></ul><ul><ul><li>Free posting of local events by all </li></ul></ul><ul><li>Paid up banner ads </li></ul><ul><ul><li>Businesses to advertise </li></ul></ul>