Humans want to be inspired.
We want to experience a full range of emotions, and luckily, we exist in a beautiful, thoughtful, well-designed world that facilitates that.
Really good experiences invite you to explore. They leverage the interactive nature of their medium, encouraging you to make decisions, learn from choices, struggle, progress, and endure.
They're immersive. They target a specific emotion at a specific time and fight to instill it.
Brands fight to create a positive association. They fight to write their brand to your memory. They fight for trust in 30 seconds.
How do we incorporate this essence in our products?
It takes guts.
