Social media in Thailand


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Some notable Digital & Social media campaigns from Thailand, April 2012. Marketing strategy class at IUJ

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  • GTH, movies production company with 741,003 usersBlackBerry Thailand with 406,073 usersICHITAN, food , beverages and restaurant company with 405,347 usersThe Star, Talent show with 382,920 uersGMEMBER, music lover society website with 325,045 users
  • The largest age group is currently 18 - 24 with total of 4,667,065 users, followed by the users in the age of 25 - 34
  • Social media in Thailand

    1. 1. 10 FacebookCampaigns in Thailand International University of Japan Kritaboon C. Class: marketing Strategy Professor: Adam Acar
    2. 2. AgendaFacebook in Thailand10 Facebook Campaigns
    3. 3. AgendaFacebook in Thailand10 Facebook Campaigns
    4. 4. Facebook in Thailand • 16th in ranking of all Facebook worldwide based on 14,142,620 usersSource:
    5. 5. Top 5 BrandsSource:
    6. 6. Group of UsersSource:
    7. 7. AgendaFacebook in Thailand10 Facebook Campaigns
    8. 8. Dr. Martens • First and Forever • Post your picture with Dr. Martens shoes, and explain why choose it as the first and last shoes • Two most popular picture from male and female will be rewarded with Dr. Martens shoes • April 1 – May 10, 2012Source:
    9. 9. CIMB Thai • Take photo with CIMB Thai branch (must see the name of the branch and logo) and post on Facebook • Describe the story about that branch and surrounding environments • A person who post the highest number of branch will get Nikon J1 camera • Now until April 30, 2012 • Currently 222 participantsSource:!/CIMBThai
    10. 10. HTC Mobile • The best forward message of each day gets one HTC One X. • Now until April 2, 2012
    11. 11. Ajinomoto • Answer 5 questions from TV ad commercial • 5 lucky winners in a day get 2 movie tickets each • 1 lucky winner of this promotion gets iPod Touch • March 1 -30, 2012 • 10,383 likesSource:!/umamilovers
    12. 12. Expedia • Play the game through game application on Facebook • Pack For Holidays, Thailand • Monthly winner will get one travel package for four people (air tickets and accommodations) worth THB110,000 • March – May 2012
    13. 13. AIS • Give one 30-inches AIS doll to the 100,000th member • Give one 30-inches AIS doll to the 1,001th person who comment on the questionSource:!/ais.privilege
    14. 14. Sunbites • Click Likes to be Fan Page • Taking own photo with the same post as a picture of the week • Post it on the Sunbites’ s Facebook and explain its taste • The winner will get a prize of the weekSource:
    15. 15. KimJu Korean Royal Cuisine • Every THB1,500 spent at Kimju, you will get the special lover key. • Put it on the Soul Tower model in front of the restaurant and take pictures with it. • Click Likes to be Facebook fan page and post your pictures • The most popular picture will get Premium Package to Korea for 4 couples • Now until May 31, 2012Source:!/KimJuFood
    16. 16. B2S • Answer the question that “What is the name of a book that is always in your mind?” • 10 lucky persons will get 2 movie tickets eachSource:
    17. 17. Nestle Fitness • Ladies have to apply as a group. 5 people for each group • 14 Days show off your shape program • Each team has to post topics on Facebook (5 topics maximum per day) • Topics are all about how to take care of your shape and feelings and emotion towards Nestle Fitness • Need to spread the topics to your friends to comment as viral • The winner will get the prize
    18. 18. Thank you for attention
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