Social Media's Influence on Project ManagementPresentation Transcript
Social Media Influence on Project ManagementAdam BlauAugust 31, 2011
Agenda Three sections discussing social media and how it influences: I: Business II: Online Communities III: Project Management IV: Questions and Answers
Tweets Hash tag is #AECSocialPM Retweet information from webinar Ask questions Tweet comments or ideas from webinar and how you would implement them.
Brief Bio of Adam Blau Spent 8 years working as sales and marketing executive for a worldwide translation company. Worked with sales, marketing and project management staff in 4 continents. Social media became an important aspect working with distributed teams to communicate its content marketing strategy to customers, employees and partners around the world.
It wouldn’t be a serious presentation without a definition slide! Social mediais an umbrella termthat defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videosand audio. Old definition from Wikipedia (not there anymore)
Social Media is a conversation *Not a publication, not sales, not marketing
Social Media Ecosystem Emphasis varies by country
Content is King Without Contentthere is no need for Social Media What will you talk about? Without Social Mediahow will anyone find your Content What’s the point of putting content up if no one knows about it?
All companies have customers. Lucky companies have fans. But the most fortunate companies have audiences
Social media influence on PM- Online Communities
Online communities – why should companies care? “The stronger the social, professionaland emotionalrelationships are among team members, the more likely each will go ‘the extra mile’ to make the project a success” - Dennis D. McDonald.
Social media & online communities – what it is not! A replacement for leadership or direction. Removal of hiearchicaral layers. Easy to start working with. It cannot be forced upon individuals. A replacement for the real thing.
Social media – Implementation Challenges THE WORRY CHART Managing un-billable time Fear of contributing inaccurate information; criticism. Withholding information that may not seem particularly interesting, relevant, or truthful.* Lack of sustained community management. Disclosing confidential information * Wentling, T., Page, V., & Archichvili
Corporate Confidentiality Companies need to provide structure and guidance on appropriate social media activity. If companies outright refuse social media, it does not “teach safe behavior…and leaves without the necessary knowledge and skills to protect privacy and responsible speech.” –American Library Assoc. If your company does not have a social media content strategy or guidelines, check Intel or Microsoft’s social media guidelines as a reference.
Social media’s influence on Project Management
Membership/User life cycle * According to research found on Wikipedia, communities build upon social networking rely heavily on member contribution *Amy Jo Kim, Wikepedia
What motivates users to contribute?
What motivates users to contribute? Reciprocation: benefits that compensate for the costs of time, effort and materials members provide. Consistency: once a commitment is made to a virtual society, often they feel obligated to stay consistent with continuing contributions. Social Validation: more likely to join and participate in an online community if it is socially acceptable and popular
Marketing HR QA Test Lead Architect Sales manager Project Manager Localization C++ Programmer “Social Media (in the Enterprise) is a Business Process, not a channel, department, or vertical silo.” Ytzik Aranov, Managing Partner, Social2B
Example: 30% savings due to efforts from team.
Examples of social collaboration in PM Daily status updates from all members using Yammer! Online chat function to support queries that can be tracked/followed/escalated. Questions/milestones, etc. shared on specific groups on Yammer. Complete post mortem, tagged and searchable on a blog for members to comment.
Developing group participation Find an internal champion to support time dedicated each day to social media. Assign a community manager to build a sense of community efficacy. Discuss at project kick-off which tools and setup is appropriate for your team and company.
Developing group participation Set Twitter lists (public/private) or team hashtags. Implement chat functions of enterprise software (Chatter from SFDC for example). Utilize all functions of blogs – comment fields, tags and rating features. Make sure everyone blogs and contribute content to the conversation.
Developing group participation Set examples of how to participate and converse with the community.
Maximizing knowledge exchange How to: Gain information on new applications or tools. Get recommendations from trusted industry colleagues. Asking for other’s experience – mitigate risk. Not have to reinvent the wheel.
Knowledge exchange Join, read and contribute in Groups. Add friends and work colleagues, past and present Add industry colleagues. Ask questions. Link tweets with status updates Keep your profile up-to-date.
Knowledge exchange- Follow groups using hash tags (#pmot) Follow Insider/Veterans, colleagues, friends, etc. Re-tweet content to your network and groups Recognize achievements/content contributions to your network Respond to direct messages or queries quickly. Join the conversation!
Water cooler & Informal Change Control Setup groups and circles Add friends and work colleagues, past and present “Like” companies Add comments to status updates or content shared. What if scenarios and project comments Share information about your group / company.
What you can be doing?
80% of success is just showing up Engage your colleagues Find advocates and supporters Contribute to the community Participate to build relationships for the long-term Reciprocate to help share knowledge Create!
Thank You & Questions Thank You – 15% Discount until 8/31/11 Promo Code: 7F4T-JV-9XZ2 “Like Us” on Facebook.com/FastTrackSchedule Questions?
Thank you Adam Blau Adam Blau Consulting Washington, D.C. +1 (202) 617-4530 email@example.com adam_blau