Intro to Fit 4 Market & Workshops


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Intro to Fit 4 Market & Workshops

  1. 1. Introduction to F4M and F4M Workshops Presented by Adam Basheer
  2. 2. Fit 4 Market – Core Skills 1 Page Plan Workshops Consultants Workshops Practical & Driving Fit 4 Market Clients Workshops Practical & Driving Clients Workshops Practical and Driving Clients 1 Page Plan 1 Page Plan Variety 1 Page Plan Workshops
  3. 3. Fit 4 Market Core Skills, Consultants and Clients
  4. 4. Core Skills Marketing Business Commercialisation Planning
  5. 5. Core Skills Right products and services to increase sales Product development Build a strong and consistent brand adding value to your business Brand development Develop the best means for success Strategy development Knowledge to make better marketing decisions Marketing review
  6. 6. Core Skills Continuous marketing system that promotes the growth of your business in the long term End results Continuous guidance of marketing and promotional implementation to ensure brand and promotional objectives are met Driving force behind implementation Building a continuous system of promotion for ongoing sales and growth Tactical tool box
  7. 7. Core Skills Fit 4 Market Continuous Marketing System Review Strategy Brand Product Tactical Driving Force
  8. 8. Consultants <ul><li>5 Consultants – Megan, Helen, Trish, Tania, Adam </li></ul><ul><li>Combined 85 years Blue Chip experience: </li></ul><ul><li>Lion Nathan, Berri, Faulding, British Aerospace, Safcol, Dairy Farmers, John Martins, Lloyd Helicopter, PepsiCo, Adidas, Norwich Union, Athletics Australia, The Mall (UK), Alliance Boots, Hyundai Car, Wendy's, Delfin, The Body Shop, Colliers Jardine, Nestle, Colonial Property, Simes Australia, SGIC, Arnotts. </li></ul>
  9. 9. Clients <ul><li>Accent – Cellar Case wine packaging </li></ul><ul><li>Advance – leading IT solutions </li></ul><ul><li>Ballistic – world’s largest digital art publishers </li></ul><ul><li>City of Playford – tourism plan </li></ul><ul><li>CSSP – construction software </li></ul><ul><li>Globebusters – electrical services </li></ul><ul><li>Mount Barker Landscape – dominant player in the hills </li></ul><ul><li>My Booking Manager – online event management registration </li></ul><ul><li>Scan Conversion Services – automated accounts payable </li></ul><ul><li>DTED & PIRSA </li></ul><ul><li>RDB & BEC </li></ul>
  10. 10. Workshops 1 Page Plan 1 Page Plan Online Workshop Future
  11. 11. Weaknesses of Regular Business Plans <ul><li>Understood by the authors but not others </li></ul><ul><li>Difficult to communicate </li></ul><ul><li>Too complex </li></ul><ul><li>Not a day to day tool </li></ul><ul><li>Difficult to measure results </li></ul><ul><li>Obsolete the day after it is written </li></ul>
  12. 12. Small/Medium Business Plans <ul><li>Thinking Recording Communicating </li></ul>
  13. 13. How and Why Benefits
  14. 14. The 1 Page Plan
  15. 15. 4 Key Business Areas Growth - Product / Market Development Internal Processes - What We Must Do Better Customer - Sales and Service Financial - Financial Returns
  16. 16. The 1 Page Plan Objectives Initiatives Measures Targets
  17. 17. The 1 Page Plan <ul><li>One page </li></ul><ul><li>12 to16 </li></ul><ul><li>Objectives </li></ul><ul><li>Targets </li></ul><ul><li>Initiatives </li></ul><ul><li>Measures </li></ul>
  18. 18. Benefits <ul><li>Simple and easy to understand plan </li></ul><ul><li>Clear business objectives </li></ul><ul><li>Targets to help focus </li></ul><ul><li>Specific initiatives </li></ul><ul><li>Measures in place </li></ul><ul><li>High visibility </li></ul><ul><li>Easy to communicate to staff </li></ul>
  19. 19. Testimonials <ul><li>“ The 1 Page Plan is a concise course, well worth spending one day out of the workplace for.” </li></ul><ul><li>Carly Schmarr, The Support House </li></ul><ul><li>“ The 1 Page Plan is a very practical way of tackling a tricky but essential business topic. </li></ul><ul><li>Very enjoyable.” </li></ul><ul><li>David Bubner, SRA IT </li></ul>
  20. 20. Testimonials <ul><li>&quot;I tried for years to sit down and write a business plan but never managed to make the time to get it done. Now that I have done this workshop I have one. I can't believe how effective it is.” </li></ul><ul><li>Peter Stunell, R3 Interactive </li></ul><ul><li>&quot;This was the best business planning course I've been on. The end result was an efficient and practical one page plan. Ready for real life use.” </li></ul><ul><li>Melissa Cadzow, Cadzow TECH </li></ul>
  21. 21. Workshop Variety Marketing 4 Success Product Innovation & Development Developing an Information Memorandum Market Research
  22. 22. Market 4 Success <ul><li>1 Day Workshop </li></ul><ul><li>Practical marketing within the day to day operation of a company </li></ul><ul><li>Imparts enough knowledge of marketing to enable each company to select and manage the appropriate marketing activities </li></ul><ul><li>Builds a Strategic Marketing Direction </li></ul>
  23. 23. Market 4 Success <ul><li>“ I would really like to thank you … I learnt so much and your teaching style is awesome! … I feel much more confident now about my next steps … many useful tools which we can use at various stages of our business planning to monitor/evaluate our progress. Thanks!” </li></ul><ul><li>Helen Biggins, HealthCare for all Seasons </li></ul>
  24. 24. Product Innovation <ul><li>1 Day Workshop </li></ul><ul><li>The workshop helps you grasp all the concepts and understand the processes to bring a new product or service to market </li></ul><ul><li>Where to start & what steps to take </li></ul><ul><li>Highlight pitfalls and common mistakes </li></ul><ul><li>Introduce various tools </li></ul>
  25. 25. Information Memorandum <ul><li>1 Day Workshop </li></ul><ul><li>Guide each company to select the appropriate information for their IM </li></ul><ul><li>Impart enough knowledge of IM's to enable each company to gather the right information to build their own IM </li></ul>
  26. 26. Market Research <ul><li>Half Day Workshop </li></ul><ul><li>Introduce market research </li></ul><ul><li>Introduce the various forms of research and when to use them </li></ul><ul><li>Enable the selection and management of appropriate market research </li></ul>
  27. 27. Workshop Summary <ul><li>Practical Workshops </li></ul><ul><li>Interactive </li></ul><ul><li>Maintain interest throughout </li></ul><ul><li>Highly experienced in running them </li></ul>
  28. 28. Workshop Summary <ul><li>Result </li></ul><ul><li>People are enthused and motivated </li></ul><ul><li>Full and useful day of learning </li></ul>