• Alex Atkinson – CALAD media• Introductions: Who you are Brief about your company How often do you use LinkedIn? What do you want from today?• Agenda 09.00 – 09.30 Open Networking 09.30 – 09.45 Cover agenda/Icebreaker 09.45 – 10.15 Overview of LinkedIN 10.15 - 11.00 Getting profile to 100% 11.00 – 11.10 Tea/coffee/smoke break 11.10 - 12.00 Get profile to 100% part 2 12.00 – 12.30 Open forum Q & A 12.30 Close
IcebreakerYou have 30 seconds to do the following:Starting from left to right, how long has your businessbeen trading……….i.e left hand side shortest period to the right hand sidethe longest and most established.Introductions• Who you are• Brief about your company• How often do you use LinkedIn• Post it – What ONE thing do you want covered here today
LinkedIn – What is LinkedIn & why should I use it?LinkedIn is THE largest professional social networkwith around 160 million registered users, which isgrowing daily with a highly targeted audience ofbusiness professionals.If you are in the B2B sector and you do not have apowerful LinkedIn presence, you are almostDEFINITELY missing out on valuable opportunities toconnect and grow YOUR business.
LinkedIn – Getting startedLeveraging the power of LinkedIn begins with a solidprofessional profile & presence.As a professional how do you stand out from theLinkedIn crowd?How are you different to your competitors?What is YOUR LinkedIn USP?What will make your profile visitors want to learn moreabout YOU and YOUR company?
LinkedIn“you must first establish a solid foundation in order tobegin building your influence…”The result COULD be…. to generateintroductions, referrals & valuable businessopportunities.
LinkedIn – Complete your LinkedIn profile 100%LinkedIn suggests having a completed profile gives you a40% greater chance for networking success. They(LinkedIn) make it easy to understand HOW to achieve that100% completion.
LinkedIn – Top tips to complete your profile1. Upload a professional image2. Create a compelling headline3. List your current position & at least 2 past positions4. Complete the “summary” section of your profile5. Complete the “specialities” section of your profile6. Give recommendations FIRST – you need at least 3 recommendations to label your profile COMPLETE7. Complete the Interests & Groups/Associations section8. Edit your Public LinkedIn URL, this will help you get found on the major search engines i.e Google9. Customise your website listings – up to 3 can be listed10. Include links to Twitter/Facebook /your Blog
LinkedIn – Applications & more1. Slideshare – video/presentations displayed2. Reading list by Amazon3. Travel & events – showcase your schedule/activity4. Wordpress or Blog link – pull your blog posts here5. Polls – Conduct your own market research“ LinkedIn helps you find valuable people & informs youof the MUTUAL connections you have with them”
LinkedIn – What else can you do to improve your presence?• Great resources on the site: http://learn.linkedin.com/• Update your skills & expertise (currently in beta stage)• Upgrade your basic account to a paid account