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The attached powerpoint was delivered by myself Alex Atkinson from CALAD media to 10 business owners. This was hosted by Falkirk for Business

The attached powerpoint was delivered by myself Alex Atkinson from CALAD media to 10 business owners. This was hosted by Falkirk for Business

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  • Points to cover apart from on here are as follows:Firstly, thank you for taking the time to come along this morning, I must apologise for the workshop title, nothing to do with me. Let’s not use the word Dummies again.This morning is fluid, I have an agenda to work to, the only rigid part is the time…….I have another workshop this afternoon, lucky me!By the end of the afternoon, you will all to varying degrees have a sound knowledge of how to do more with your LinkedIn account.Most of this afternoon is practical. By this I mean working on your profile with YOUR computer. The main objectives are to become 1) More confident in what to do and with whom 2) Take your LI account to the next levelThere will some who know more than others, its all about participation.Not just me talking AT you, I will pose questions for YOU to think of when you leave here this afternoon.
  • Now to get you all going.An icebreaker, its Monday afternoon, some of you may have had a busy weekend partying, not me I am afraid.Follow screen prompt on slide.Introductions - POST it here, what ONE thing would you like covered this afternoon? I will try and cover as many points as I can, if not we can pick up separately after the session has finished.
  • Points to cover apart from on here are as follows:
  • Points to cover apart from on here are as follows:
  • Points to cover apart from on here are as follows:
  • Points to cover apart from on here are as follows:
  • Points to cover apart from on here are as follows:
  • Points to cover apart from on here are as follows:
  • Points to cover apart from on here are as follows:
  • Points to cover apart from on here are as follows:
  • Points to cover apart from on here are as follows:
  • Points to cover apart from on here are as follows:
  • Points to cover apart from on here are as follows:

Transcript

  • 1. Alex Atkinson
  • 2. • Alex Atkinson – CALAD media• Introductions: Who you are Brief about your company How often do you use LinkedIn? What do you want from today?• Agenda 13.00 – 13.30 Open Networking 13.30 – 13.45 Cover agenda/Icebreaker 13.45 – 14.15 Is your profile 100% 14.15 - 14.30 SEO benefits of LinkedIn 14.30 – 14.45 Basic v’s Paid business account 14.45 – 15.00 Linking Twitter/Wordpress to LinkedIn 15.00 – 15.10 Tea/coffee/smoke break 15.10 - 16.00 Set up a company page 16.00 – 16.15 How to use Slideshare & other apps 16.15 - 16.30 Q & A - Close
  • 3. IcebreakerYou have 30 seconds to do the following:Starting from left to right, ladies first then gents, whatshoe size you are……….i.e left hand side smallest to theright hand side the largest.Introductions• Who you are• Brief about your company• How often do you use LinkedIn• Post it – What ONE thing do you want covered here today
  • 4. What is LinkedIn & why should I use it?“I have my account set up but what now?”LinkedIn is THE largest professional social networkwith around 160 million registered users,which is growing daily with a highly targetedaudience of business professionals.If you are in the B2B sector and youdo not have a powerful LinkedInpresence, you are almostDEFINITELY missing out onvaluable opportunities to connect and growYOUR business.
  • 5. Your profile MUST be at 100%LinkedIn suggests having a completed profile gives you a 40%greater chance for networking success. They (LinkedIn) make iteasy to understand HOW to achieve that 100% completion.Leveraging the power of LinkedIn begins with a solidprofessional profile & presence.As a professional howdo you stand out fromthe LinkedIn crowd?How are you differentto your competitors?What will make your profile visitors want to learn more aboutYOU and YOUR company?
  • 6. “you must first establish a solid foundation in order to beginbuilding your influence…”Did you know that two new members join LinkedIn everysecond?GET your profile to 100% and seethe REAL benefits coming through!Search engine optimisation benefitsThe result COULD be…. to generate introductions, referrals &valuable business opportunities.
  • 7. Paid premium account v’s Free basic account ?• InMail allows you to send e-mail to ANYONE within LinkedIn : Response guaranteed within 7 days• Search more profiles with a paid premium account• Access premium & talent search filters• Save important profiles of potential clients• Expanded LI profile• Find out exactly WHO has viewed your profile• Priority customer service
  • 8. Linking Twitter/wordpress to your LinkedInaccount• Add up to 3 twitter accounts, keep your LI connections up to date with your tweets• Add your wordpress blog URL and display a feed under your LinkedIn activity feed
  • 9. What is a company page?Why should I have one?• Keep up to date with YOUR competitors LI activityWhat do I need to add and why?• Can be used similar to lists on TwitterWill it help me get found?• Yes it can do, another avenue to promote you your servicesWhat do I put up there?• A mini website brief is probably best
  • 10. LinkedIn – Applications• Slideshare - is the best way to share presentations on LinkedIn!• Creative portfolio display – Behance video & presentations displayed• Travel – find out where YOUR LinkedIn network are, arrange to meet up, connect in person• Events – find professional events, conferences, local meet-ups, make the RIGHT connections, at the event• Blog link – alternative to wordpress• Polls – Conduct your own market researchThere are many more to choose from, please explore further
  • 11. More LinkedIn features• Advertise your product and or services to LI users• Company buzz (Signal) – one stop location for YOUR networks updates• LinkedIn today – what’s hot & what’s not• Answers – ask a question about ANYTHING• Learning centre – help to get more out of LI• Skills centre – tag YOUR expertise accurately• Find a job – find or be found, that is YOUR questionThere are many more to choose from, please explore further“ LinkedIn helps you find valuable people & informs you ofthe MUTUAL connections you have with them”
  • 12. Other help & support/links:http://learn.linkedin.com/company-pages/overview/http://learn.linkedin.com/https://developer.linkedin.com/follow-companyhttp://marketing.linkedin.com/audiencehttp://help.linkedin.com/
  • 13. Questions &Answers
  • 14. Thank youfor your time & input Alex Atkinson