Social Media To Support Your Mission

Making the Most of Online Fundraising & Social Media Adam Steinberg Product Marketing Manager adam.steinberg@theport.com www.theport.com

• Use Public Social Networks to Create Awareness & Demand • Use Private Social Networks to Deliver Programs More Effectively

Role Percentage Reach more Marketing & 80% people than ever Promotion before with social media Viral Awareness 72% Marketing Research 43%

30 percent of organizations

Programs delivered faster Program Delivery & cheaper than ever. Advocacy Serve more Wellness Support people. Use fewer resources. Get more results. Fundraising Information Sharing

Awareness Interest Explore Engagement Supporter Facebook, FB, LinkedIn, Private Social Private Social Integrated LinkedIn, Twitter Network Network Marketing Twitter Stumble Click Learn Join Donate

Create a unique experience Integrate into marketing communications Integrate with Donor CRM

• Use right tools for right problem • Public networks for recruitment • Private networks for programs • Track, experiment, succeed

Free case studies, white papers, webinars, toolkits on our web site. Social Institute – Launching Soon. www.socialinstitute.com Adam Steinberg adam.steinberg@theport.com

Social Media To Support Your Mission

by Adam Steinberg on Jan 29, 2010

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