Building Your Online Brand

Building Your Brand with Social Media Adam Steinberg, ThePort Network [email_address] 678.391.7805

(Quick) Agenda
Building a brand
How to start building your online reputation with social media
Recommendations
06/16/09 © ThePort Network, Inc. 2009

Who do you want to be online? 06/16/09

Online Brand
Being an expert online is all about getting people to share your content, join your conversations and point to you as an expert.

Steps for building your brand
Figure out your niche
Determine your platform
Offer valuable information
Get people to share the content you create

What is your niche? 06/16/09
Thought leader
Advocacy
Technology
Story teller
?

Platforms – A few recommendations 06/16/09 How do I get started when there are so many options?

Excellent Way to Build Thought Leadership
Blogs 06/16/09

Central source of your online brand
Create conversations through comments
Respond to other blog posts (conversations)
Blogs 06/16/09

LinkedIn – Engage other professionals 06/16/09

LinkedIn – Answer questions from others 06/16/09

Central source of your professional accomplishments
Get recommendations from others
Join professional conversations & share expertise
LinkedIn – Your professional profile 06/16/09

Types of tweets:
Sharing information
Joining Conversations
Creating Conversation
Twitter - 140 Characters Very Public Discussions 06/16/09

Twitter – Join Conversations & Become Connected 06/16/09

GCN’s Online Community

Connect with other professionals

GCN’s Online Community Connect with others Build awareness for your organization & causes Share information & resources Produce value for the community & gain respect

TOO MUCH NOISE
Why not Facebook? 06/16/09

How to get others to share your content? 06/16/09
Provide information that is valuable
Consistently produce
Share others’ information (they will notice)
Just ask!

Final recommendations 06/16/09
Figure out your expertise & person you want to be
Build thought leadership through blog
Engage other professionals through LinkedIn & Twitter
Join GCN’s community & get connected locally
Have patience

Building Your Brand with Social Media Adam Steinberg, ThePort Network [email_address] 678.391.7805

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Building Your Online Brand

by Adam Steinberg on Jun 16, 2009

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