Building Your Online Brand

  • 953 views
Uploaded on

June 15 presentation to Atlanta Nonprofit Professionals on how to build your online brand using social media.

June 15 presentation to Atlanta Nonprofit Professionals on how to build your online brand using social media.

More in: Business , Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
  • شات http://www.aden9.com
    Are you sure you want to
    Your message goes here
No Downloads

Views

Total Views
953
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
90
Comments
1
Likes
3

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Building Your Brand with Social Media Adam Steinberg, ThePort Network [email_address] 678.391.7805
  • 2. (Quick) Agenda
    • Building a brand
    • How to start building your online reputation with social media
    • Recommendations
    06/16/09 © ThePort Network, Inc. 2009
  • 3. Who do you want to be online? 06/16/09
  • 4. Online Brand
    • Being an expert online is all about getting people to share your content, join your conversations and point to you as an expert.
    06/16/09 © ThePort Network, Inc. 2009
  • 5. Steps for building your brand
    • Figure out your niche
    • Determine your platform
    • Offer valuable information
    • Get people to share the content you create
    06/16/09 © ThePort Network, Inc. 2009
  • 6. What is your niche? 06/16/09
    • Thought leader
    • Advocacy
    • Technology
    • Story teller
    ?
  • 7. Platforms – A few recommendations 06/16/09 How do I get started when there are so many options?
  • 8.
    • Excellent Way to Build Thought Leadership
    Blogs 06/16/09
  • 9.
    • Central source of your online brand
    • Create conversations through comments
    • Respond to other blog posts (conversations)
    Blogs 06/16/09
  • 10. LinkedIn – Engage other professionals 06/16/09
  • 11. LinkedIn – Answer questions from others 06/16/09
  • 12.
    • Central source of your professional accomplishments
    • Get recommendations from others
    • Join professional conversations & share expertise
    LinkedIn – Your professional profile 06/16/09
  • 13.
    • Types of tweets:
    • Sharing information
    • Joining Conversations
    • Creating Conversation
    Twitter - 140 Characters Very Public Discussions 06/16/09
  • 14. Twitter – Join Conversations & Become Connected 06/16/09
  • 15. GCN’s Online Community
  • 16. Connect with other professionals
  • 17. GCN’s Online Community Connect with others Build awareness for your organization & causes Share information & resources Produce value for the community & gain respect
  • 18.
    • TOO MUCH NOISE
    Why not Facebook? 06/16/09
  • 19. How to get others to share your content? 06/16/09
    • Provide information that is valuable
    • Consistently produce
    • Share others’ information (they will notice)
    • Just ask!
  • 20. Final recommendations 06/16/09
    • Figure out your expertise & person you want to be
    • Build thought leadership through blog
    • Engage other professionals through LinkedIn & Twitter
    • Join GCN’s community & get connected locally
    • Have patience
  • 21. Building Your Brand with Social Media Adam Steinberg, ThePort Network [email_address] 678.391.7805