Building Your Online Brand

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    Building Your Online Brand - Presentation Transcript

    1. Building Your Brand with Social Media Adam Steinberg, ThePort Network [email_address] 678.391.7805
    2. (Quick) Agenda
      • Building a brand
      • How to start building your online reputation with social media
      • Recommendations
      06/16/09 © ThePort Network, Inc. 2009
    3. Who do you want to be online? 06/16/09
    4. Online Brand
      • Being an expert online is all about getting people to share your content, join your conversations and point to you as an expert.
      06/16/09 © ThePort Network, Inc. 2009
    5. Steps for building your brand
      • Figure out your niche
      • Determine your platform
      • Offer valuable information
      • Get people to share the content you create
      06/16/09 © ThePort Network, Inc. 2009
    6. What is your niche? 06/16/09
      • Thought leader
      • Advocacy
      • Technology
      • Story teller
      ?
    7. Platforms – A few recommendations 06/16/09 How do I get started when there are so many options?
      • Excellent Way to Build Thought Leadership
      Blogs 06/16/09
      • Central source of your online brand
      • Create conversations through comments
      • Respond to other blog posts (conversations)
      Blogs 06/16/09
    8. LinkedIn – Engage other professionals 06/16/09
    9. LinkedIn – Answer questions from others 06/16/09
      • Central source of your professional accomplishments
      • Get recommendations from others
      • Join professional conversations & share expertise
      LinkedIn – Your professional profile 06/16/09
      • Types of tweets:
      • Sharing information
      • Joining Conversations
      • Creating Conversation
      Twitter - 140 Characters Very Public Discussions 06/16/09
    10. Twitter – Join Conversations & Become Connected 06/16/09
    11. GCN’s Online Community
    12. Connect with other professionals
    13. GCN’s Online Community Connect with others Build awareness for your organization & causes Share information & resources Produce value for the community & gain respect
      • TOO MUCH NOISE
      Why not Facebook? 06/16/09
    14. How to get others to share your content? 06/16/09
      • Provide information that is valuable
      • Consistently produce
      • Share others’ information (they will notice)
      • Just ask!
    15. Final recommendations 06/16/09
      • Figure out your expertise & person you want to be
      • Build thought leadership through blog
      • Engage other professionals through LinkedIn & Twitter
      • Join GCN’s community & get connected locally
      • Have patience
    16. Building Your Brand with Social Media Adam Steinberg, ThePort Network [email_address] 678.391.7805

    + Adam SteinbergAdam Steinberg, 5 months ago

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    June 15 presentation to Atlanta Nonprofit Professio more

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