Building Your Brand with Social Media Adam Steinberg, ThePort Network [email_address] 678.391.7805

(Quick) Agenda Building a brand How to start building your online reputation with social media Recommendations 06/16/09 © ThePort Network, Inc. 2009

Building a brand

How to start building your online reputation with social media

Recommendations

Who do you want to be online? 06/16/09

Online Brand Being an expert online is all about getting people to share your content, join your conversations and point to you as an expert. 06/16/09 © ThePort Network, Inc. 2009

Being an expert online is all about getting people to share your content, join your conversations and point to you as an expert.

Steps for building your brand Figure out your niche Determine your platform Offer valuable information Get people to share the content you create 06/16/09 © ThePort Network, Inc. 2009

Figure out your niche

Determine your platform

Offer valuable information

Get people to share the content you create

What is your niche? 06/16/09 Thought leader Advocacy Technology Story teller ?

Thought leader

Advocacy

Technology

Story teller

Platforms – A few recommendations 06/16/09 How do I get started when there are so many options?

Excellent Way to Build Thought Leadership Blogs 06/16/09

Excellent Way to Build Thought Leadership

Central source of your online brand Create conversations through comments Respond to other blog posts (conversations) Blogs 06/16/09

Central source of your online brand

Create conversations through comments

Respond to other blog posts (conversations)

LinkedIn – Engage other professionals 06/16/09

LinkedIn – Answer questions from others 06/16/09

Central source of your professional accomplishments Get recommendations from others Join professional conversations & share expertise LinkedIn – Your professional profile 06/16/09

Central source of your professional accomplishments

Get recommendations from others

Join professional conversations & share expertise

Types of tweets: Sharing information Joining Conversations Creating Conversation Twitter - 140 Characters Very Public Discussions 06/16/09

Types of tweets:

Sharing information

Joining Conversations

Creating Conversation

Twitter – Join Conversations & Become Connected 06/16/09

GCN’s Online Community

Connect with other professionals

GCN’s Online Community Connect with others Build awareness for your organization & causes Share information & resources Produce value for the community & gain respect

TOO MUCH NOISE Why not Facebook? 06/16/09

TOO MUCH NOISE

How to get others to share your content? 06/16/09 Provide information that is valuable Consistently produce Share others’ information (they will notice) Just ask!

Provide information that is valuable

Consistently produce

Share others’ information (they will notice)

Just ask!

Final recommendations 06/16/09 Figure out your expertise & person you want to be Build thought leadership through blog Engage other professionals through LinkedIn & Twitter Join GCN’s community & get connected locally Have patience

Figure out your expertise & person you want to be

Build thought leadership through blog

Engage other professionals through LinkedIn & Twitter

Join GCN’s community & get connected locally

Have patience

Building Your Brand with Social Media Adam Steinberg, ThePort Network [email_address] 678.391.7805