Engaging with Social Media An introduction to Facebook, Twitter & other social media applications for arts organisations, galleries, and dealers.
Why engage with social media? 1 st came phonebooks, then internet & websites, now Facebook pages & Twitter accounts
Why engage with social media? “ If arts organizations want to reach their traditional audience, they can find a substantial portion of them on social networks. If they want to build new audiences, it’s nearly certain they must connect with them online.” http://www.devonvsmith.com/2011/06/the-tangled-web-of-social-media/
Why engage with social media? From “The ART of Social Media in the Arts”, www.theartmarket.ca “ A common misconception and fear about using Facebook and Twitter is that it will drive traffic online, but not actually into your studio, gallery or museum. However, using social media thoughtfully will build greater brand awareness, increase audience base, increase traffic, educate visitors, and reach new members or clients.” http://www.theartmarket.ca/blog/art-social-media-arts
Which social media sites should I join? <ul><ul><li>Facebook and Twitter act as main hubs where content is shared </li></ul></ul><ul><ul><li>Many organisations also have YouTube accounts for video uploading, and/or Flickr accounts to document photographs </li></ul></ul><ul><ul><li>Foursquare, Gowalla, Yelp (location based applications) </li></ul></ul><ul><ul><li>Get listed! Create a free profile on theartmarket.ca </li></ul></ul>
Strategy: What should I share? Not “what am I doing right now” but “what has my attention”
It’s not always about you! Start and join in on conversations, ask questions, and share interesting things you come across. Use links and mention other users whenever it makes sense to do so! This will encourage links back to you.
Twitter How-To Mom, this is how twitter works: http://www.jhische.com/twitter/
How often should I share? Smith, 2011: Correlation between the frequency of posts and the amount of engaged followers you have. 5 minutes at the start of your day, and 5 minutes at the end will go a long way.
Tip: Don’t take a short cut and link your Facebook account to your Twitter feed
Posts will look more dynamic, with images and content tailored for the Facebook layout, inviting more clicks from followers.
Facebook group vs page Other businesses and organisations that have Facebook pages will not be able to join your network as that business page, but will be prompted to continue as their personal account instead, which greatly limits your network.
Announce your social media presence on the HOME PAGE of your website!
Conclusion <ul><ul><li>Get yourself on the social media map </li></ul></ul><ul><ul><li>If you can only commit to one initiative, make it Facebook </li></ul></ul><ul><ul><li>Come up with a strategy </li></ul></ul><ul><ul><li>Don’t always make it about you (links go a long way) </li></ul></ul><ul><ul><li>Learn the lingo and general etiquette </li></ul></ul><ul><ul><li>Try to post something at regular intervals </li></ul></ul><ul><ul><li>Customise and update your accounts </li></ul></ul><ul><ul><li>Publicize your social media presence! </li></ul></ul><ul><ul><li>Have fun! </li></ul></ul>Ask me: firstname.lastname@example.org
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