Optimize Customer Engagement At Every Interaction - Acxiom GMPS 9/15/10
Optimize Customer Engagement At Every Interaction - Acxiom GMPS 9/15/10
Optimize Customer Engagement At Every Interaction - Acxiom GMPS 9/15/10
Optimize Customer Engagement At Every Interaction - Acxiom GMPS 9/15/10
Optimize Customer Engagement At Every Interaction - Acxiom GMPS 9/15/10
Optimize Customer Engagement At Every Interaction - Acxiom GMPS 9/15/10
Optimize Customer Engagement At Every Interaction - Acxiom GMPS 9/15/10
Optimize Customer Engagement At Every Interaction - Acxiom GMPS 9/15/10
Optimize Customer Engagement At Every Interaction - Acxiom GMPS 9/15/10
Optimize Customer Engagement At Every Interaction - Acxiom GMPS 9/15/10
Optimize Customer Engagement At Every Interaction - Acxiom GMPS 9/15/10
Optimize Customer Engagement At Every Interaction - Acxiom GMPS 9/15/10
Optimize Customer Engagement At Every Interaction - Acxiom GMPS 9/15/10
Optimize Customer Engagement At Every Interaction - Acxiom GMPS 9/15/10
Optimize Customer Engagement At Every Interaction - Acxiom GMPS 9/15/10
Optimize Customer Engagement At Every Interaction - Acxiom GMPS 9/15/10
Optimize Customer Engagement At Every Interaction - Acxiom GMPS 9/15/10
Optimize Customer Engagement At Every Interaction - Acxiom GMPS 9/15/10
Optimize Customer Engagement At Every Interaction - Acxiom GMPS 9/15/10
Optimize Customer Engagement At Every Interaction - Acxiom GMPS 9/15/10
Optimize Customer Engagement At Every Interaction - Acxiom GMPS 9/15/10
Optimize Customer Engagement At Every Interaction - Acxiom GMPS 9/15/10
Optimize Customer Engagement At Every Interaction - Acxiom GMPS 9/15/10
Optimize Customer Engagement At Every Interaction - Acxiom GMPS 9/15/10
Optimize Customer Engagement At Every Interaction - Acxiom GMPS 9/15/10
Optimize Customer Engagement At Every Interaction - Acxiom GMPS 9/15/10
Optimize Customer Engagement At Every Interaction - Acxiom GMPS 9/15/10
Optimize Customer Engagement At Every Interaction - Acxiom GMPS 9/15/10
Optimize Customer Engagement At Every Interaction - Acxiom GMPS 9/15/10
Optimize Customer Engagement At Every Interaction - Acxiom GMPS 9/15/10
Optimize Customer Engagement At Every Interaction - Acxiom GMPS 9/15/10
Optimize Customer Engagement At Every Interaction - Acxiom GMPS 9/15/10
Optimize Customer Engagement At Every Interaction - Acxiom GMPS 9/15/10
Optimize Customer Engagement At Every Interaction - Acxiom GMPS 9/15/10
Optimize Customer Engagement At Every Interaction - Acxiom GMPS 9/15/10
Optimize Customer Engagement At Every Interaction - Acxiom GMPS 9/15/10
Optimize Customer Engagement At Every Interaction - Acxiom GMPS 9/15/10
Optimize Customer Engagement At Every Interaction - Acxiom GMPS 9/15/10
Optimize Customer Engagement At Every Interaction - Acxiom GMPS 9/15/10
Optimize Customer Engagement At Every Interaction - Acxiom GMPS 9/15/10
Optimize Customer Engagement At Every Interaction - Acxiom GMPS 9/15/10
Optimize Customer Engagement At Every Interaction - Acxiom GMPS 9/15/10
Optimize Customer Engagement At Every Interaction - Acxiom GMPS 9/15/10
Optimize Customer Engagement At Every Interaction - Acxiom GMPS 9/15/10
Optimize Customer Engagement At Every Interaction - Acxiom GMPS 9/15/10
Optimize Customer Engagement At Every Interaction - Acxiom GMPS 9/15/10
Optimize Customer Engagement At Every Interaction - Acxiom GMPS 9/15/10
Optimize Customer Engagement At Every Interaction - Acxiom GMPS 9/15/10
Optimize Customer Engagement At Every Interaction - Acxiom GMPS 9/15/10
Optimize Customer Engagement At Every Interaction - Acxiom GMPS 9/15/10
Optimize Customer Engagement At Every Interaction - Acxiom GMPS 9/15/10
Optimize Customer Engagement At Every Interaction - Acxiom GMPS 9/15/10
Optimize Customer Engagement At Every Interaction - Acxiom GMPS 9/15/10
Optimize Customer Engagement At Every Interaction - Acxiom GMPS 9/15/10
Optimize Customer Engagement At Every Interaction - Acxiom GMPS 9/15/10
Optimize Customer Engagement At Every Interaction - Acxiom GMPS 9/15/10
Optimize Customer Engagement At Every Interaction - Acxiom GMPS 9/15/10
Optimize Customer Engagement At Every Interaction - Acxiom GMPS 9/15/10
Optimize Customer Engagement At Every Interaction - Acxiom GMPS 9/15/10
Upcoming SlideShare
Loading in …5
×

Optimize Customer Engagement At Every Interaction - Acxiom GMPS 9/15/10

552
-1

Published on

At the event we shared:
• Trends in audience segmentation, automated campaigns and personalized marketing strategies
• Success stories that companies are achieving with decision engines, automated conversation and campaign management to optimize resource efficiency and achieve greater marketing ROI

Published in: Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
552
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
9
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide
  • Use this slide if you want/need to convince your audience of the need for multi-dimensional insight.We all know that the Internet is a great bazaar – there are things on sale on the net that you may not be aware of (highlight examples on the screen)The point is that online behavior alone provides a false signal that wastes this marketing opportunity, and may in fact harm the brand
  • Use this slide if you want/need to show what personalized & coordinated engagement looks like.Illustration – leverage what you know, what you predict, and what you observe.We know:Service history & preferencesPreferred media, channel & cadenceTransaction & response behavior social influenceWe predictedLoyalty/attrition scoreBrand affinity & product propensityBrand image & price sensitivity scoreProduct attribute / demand scoreWe noticed that Becky has bought several smaller kitchen items using her store card both online and in the store and she clicked on an email link feature kitchen appliances.We fuse these audience insights (not just the publisher insights) into the customer experience so when Becky shows up on ESPN, the engagement is relevant: a summer sale on kitchen accessories. Other customers get a difference experience. If I know it’s Becky, I can decide whether to present an impression, and if so, what to say.Perform this across your channels and media. When they are “here” and “there”
  • Use this slide if you want/need to show what personalized & coordinated engagement looks like.Similarly, this experience can be created for TV. There will be 25MM interactive households active by end of 2010. Use interactivity (via the remote) to request samples, coupons, request info, etc.
  • Use this slide if you want/need to show what personalized & coordinated engagement looks like.There are more than 1 billion phones that are internet accessible.Connect your phone to your loyalty program, creating a wish list.The phone can be an outlet for customized coupons.Or as a vehicle to offer today’s specials…connected to inventory availabilityGeofencing is an opportunityMobile buyers have 23% higher income and spend 2x wireline buyers
  • MDI – derive (online, direct, attitudes) and test (consumer insight labs)
  • ×