Forrester eBusiness Forum 2012: Crafting Opportunity from Disruption #FORRforum

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Imperative, Opportunities & Results.

Presented by Tim Suther, chief marketing & strategy officer at Acxiom.

Published in: Business
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  • 50 minute presentationThe traditional business model is under assault as the balance of power has shifted from brands to consumers. In order to successfully engage your customer and to maintain that position, you must understand how to:Reach & interact with your audienceDevelop multi-dimensional insightUnderstand marketing to the central nervous system -- a technology-based method of sending/receiving signalsApply consumer direct engagement -- the true basis of loyalty executionPresentation will include case studies.
  • Forrester eBusiness Forum 2012: Crafting Opportunity from Disruption #FORRforum

    1. 1. CRAFTING OPPORTUNITYFROM DIGITAL DISRUPTION…IMPERATIVES, OPPORTUNITIES & RESULTSTIM SUTHERCHIEF MARKETING & STRATEGY OFFICER, ACXIOM@TIMSUTHERANTHONY PRICEVP OF DIGITAL AND RELATIONSHIP MARKETING, MICHAELS STORES@ANTHONYTPRICEFORRESTER E-BUSINESS FORUM, OCTOBER 2012 ®
    2. 2. The defining issue for all marketers…how to engage empowered consumers 2
    3. 3. Focus on the channel of me 3
    4. 4. Marketers have yet to see full value of data 4
    5. 5. How do you get there first?
    6. 6. IMPERATIVE:YOUR MULTIDIMENSIONAL INSIGHTTreat customer insight as an enterprise asset 6
    7. 7. IMPERATIVE:INSIDE OUT Invest proportional to customer value 7
    8. 8. IMPERATIVE:OUTSIDE INApply digital insights across the enterprise 8
    9. 9. IMPERATIVE:INTERSECTION OF INSIGHTS Marketer customer insight + media contextual insight = maximum value 9
    10. 10. IMPERATIVE:TRUST Do for customers 10
    11. 11. THESE IMPERATIVES CREATE OPPORTUNITY:>Marketing ROI: + 15-30%>Customer profitability: + 10-15%>Pricing power: + 5-7% 11
    12. 12. THANK YOU. .com/acxiomcorp .com/acxiom .com/company/acxiom Learn more: acxiom.com/ebiz© 2012 Acxiom Corporation. All Rights Reserved.

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