Your SlideShare is downloading. ×
0

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Forrester eBusiness Forum 2012: Crafting Opportunity from Disruption #FORRforum

494

Published on

Imperative, Opportunities & Results. …

Imperative, Opportunities & Results.

Presented by Tim Suther, chief marketing & strategy officer at Acxiom.

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
494
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • 50 minute presentationThe traditional business model is under assault as the balance of power has shifted from brands to consumers. In order to successfully engage your customer and to maintain that position, you must understand how to:Reach & interact with your audienceDevelop multi-dimensional insightUnderstand marketing to the central nervous system -- a technology-based method of sending/receiving signalsApply consumer direct engagement -- the true basis of loyalty executionPresentation will include case studies.
  • Transcript

    • 1. CRAFTING OPPORTUNITYFROM DIGITAL DISRUPTION…IMPERATIVES, OPPORTUNITIES & RESULTSTIM SUTHERCHIEF MARKETING & STRATEGY OFFICER, ACXIOM@TIMSUTHERANTHONY PRICEVP OF DIGITAL AND RELATIONSHIP MARKETING, MICHAELS STORES@ANTHONYTPRICEFORRESTER E-BUSINESS FORUM, OCTOBER 2012 ®
    • 2. The defining issue for all marketers…how to engage empowered consumers 2
    • 3. Focus on the channel of me 3
    • 4. Marketers have yet to see full value of data 4
    • 5. How do you get there first?
    • 6. IMPERATIVE:YOUR MULTIDIMENSIONAL INSIGHTTreat customer insight as an enterprise asset 6
    • 7. IMPERATIVE:INSIDE OUT Invest proportional to customer value 7
    • 8. IMPERATIVE:OUTSIDE INApply digital insights across the enterprise 8
    • 9. IMPERATIVE:INTERSECTION OF INSIGHTS Marketer customer insight + media contextual insight = maximum value 9
    • 10. IMPERATIVE:TRUST Do for customers 10
    • 11. THESE IMPERATIVES CREATE OPPORTUNITY:>Marketing ROI: + 15-30%>Customer profitability: + 10-15%>Pricing power: + 5-7% 11
    • 12. THANK YOU. .com/acxiomcorp .com/acxiom .com/company/acxiom Learn more: acxiom.com/ebiz© 2012 Acxiom Corporation. All Rights Reserved.

    ×