Email Marketing & Mobile Devices Survey

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Think email is dead? Learn email marketing tips and best practices for staying relevant in today's mobile world.

Download the full report: http://bit.ly/NXNkHW

Published in: Marketing, Business, Technology
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  • The number 1 answer cited amongst respondents was creating growth through customer acquisition (42%) followed by driving loyalty and satisfaction (36%)
  • The number 1 answer cited amongst respondents was creating growth through customer acquisition (42%) followed by driving loyalty and satisfaction (36%)
  • The number 1 answer cited amongst respondents was creating growth through customer acquisition (42%) followed by driving loyalty and satisfaction (36%)
  • The number 1 answer cited amongst respondents was creating growth through customer acquisition (42%) followed by driving loyalty and satisfaction (36%)
  • The number 1 answer cited amongst respondents was creating growth through customer acquisition (42%) followed by driving loyalty and satisfaction (36%)
  • The number 1 answer cited amongst respondents was creating growth through customer acquisition (42%) followed by driving loyalty and satisfaction (36%)
  • Email Marketing & Mobile Devices Survey

    1. 1. © 2014 Acxiom Corporation. All Rights Reserved. © 2013 Acxiom Corporation. All Rights Reserved. Key Findings Email Marketing and Mobile Devices Survey 2013
    2. 2. © 2014 Acxiom Corporation. All Rights Reserved. Study Objectives and Methodology Study methodology • Acxiom developed the questionnaire for this survey with assistance from Flagship Research. The survey was administered to a national panel of individuals who had opted in to a database of survey participants who met qualifications for age, gender and geographic region. • The survey was targeted to people 25 to 45 who live in urban or suburban areas. We completed 1,006 interviews. Research objectives • The objectives of this project were to develop knowledge about the following areas of email marketing and its interface with mobile devices: • Introduction – General use of smartphones enabled for email • Email Usage – The mechanics of handling incoming email marketing • Purchase Behavior – The influence of different factors on purchase behavior • Social Media Use – Incorporating social media in the email marketing mix • Email Relationship with Companies – Reasons for subscribing, reactions to promotional email • Email on Mobile Devices – How email marketing is treated when viewed on a mobile device 2
    3. 3. © 2014 Acxiom Corporation. All Rights Reserved.3
    4. 4. © 2014 Acxiom Corporation. All Rights Reserved.4
    5. 5. © 2014 Acxiom Corporation. All Rights Reserved.5
    6. 6. © 2014 Acxiom Corporation. All Rights Reserved.6
    7. 7. © 2014 Acxiom Corporation. All Rights Reserved.7
    8. 8. © 2014 Acxiom Corporation. All Rights Reserved.8

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