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ad:tech New York 2011 - Acxiom's Safe Haven #adtech

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Acxiom announces the expansion of its safe haven environment - with Bill Burkart, VP Global Agency.

Acxiom announces the expansion of its safe haven environment - with Bill Burkart, VP Global Agency.

Published in: Business, Technology

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  • 1. Safe Haven Environment: WorldThe Media Strategy for a Digitally Connected     Bill  Burkart   Vice  President,  Global  Agency         ®
  • 2. The  Paradox  While  there  have  never  been  more  ways  to  reach    consumers,  it  has  never  been  more  difficult  to    engage  them  
  • 3. Insight  The  fuel  of  high  performance  adverCsing  
  • 4. Acxiom’s  Safe  Haven   The  new  requirement  for  media  insight  in  an   addressable  environment  Advertiser Publisher Insight Data Adver0ser   TV     TV     TV   Adver0ser   Analyze   Online   Online   Online     Score   Adver0ser   Segment   Mobile     Mobile     Mobile     Adver0ser  
  • 5. Acxiom’s  Safe  Haven   Conclusions  Right insight – Brand insight fused to mediaRight consumers – increased accuracyRight reach – integrated multichannel approachRecursive learning – recalibrate and learnGreater performance – examples •  6X increase in target to acquire rate •  4X increase in acquired customer value
  • 6. Thank  You!  GLOBAL MARKETING SERVICES & TECHNOLOGYFocused  on  audience  and  customer  engagement   QUICK FACTS • 8,800  clients  in  40  countries  INDUSTRY RECOGNITION   • 300,000  campaigns/year    #1  in  client  saCsfacCon  –  Data  Monitor   • 24  trillion  consumer  interacCons/year  #2  CRM  agency  worldwide  –  AdAge   • $1.2B  ,  70%  under  long-­‐term  contract  #3  Business  Services  &  ConsulCng  –  Informa2on  Week  500  Innovators   NASDAQ  –  ACXM  Largest  markeCng  service  provider  –  Forrester  Research   www.acxiom.com