Great presentation that describes the failure of most email marketers to deliver a good rendering, usability and metrics for mobile users. And, why it is a critical concern today!

1. WHY YOUR EMAILS
FAIL IN MOBILE
(and
why
you
should
care)
Mark
Montgomery
French
Global
Crea0ve
Director,
Acxiom
Digital
Agency
Services
©
2011
Acxiom
Corpora0on.
All
Rights
Reserved.

2. You’re a multichannel marketer.

3. You’re a multichannel marketer.

5. Mobile opens are up but
Conversions are down. Why?
60
45
30
15
0
Q3’10 Q4’10 Q1’11 Q2’11

6. Your emails
suck in mobile.
Let’s take a look.

7. BlackBerry
Get a Free Coupon for a Cupcake. Redeem It With No images!
Our Store Locator.
To view this message as a web page, click here.
Alt text not present or not
displayed correctly
Difficult to scroll and click links

8. Android
Doesn’t auto scale
Can’t see web browser link
Main message and call-to-action
are hidden

9. Windows Phone 7
No images!
No ALT text
Centered preheader text & view
on mobile link not visible

10. iPhone
Renders beautifully
Auto scaling by default
Many fonts too small
Many links difficult to see or tap

11. But Mark,
why should
I care about
email in mobile?

12. Mobile will be the
dominant email view by
Christmas 2011

13. Smartphones now outsell
desktop computers*
100MM new smartphones by Q4’11**
100MM new tablets by Q4’11***
*HuffingtonPost, 2/11 **Nielsenwire 3/11, ***Nielsenwire 3/11

14. Mobile will be the
dominant email view by
Christmas 2011

15. We are doing
mobile email
assessments.
Creative • Strategy • Analytics

16. You have
8 months.

17. THANK YOU.
Ques0ons?
©
2011
Acxiom
Corpora0on.
All
Rights
Reserved.