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Acxiom - email mobile rendering and why it matters

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Great presentation that describes the failure of most email marketers to deliver a good rendering, usability and metrics for mobile users. And, why it is a critical concern today!

Great presentation that describes the failure of most email marketers to deliver a good rendering, usability and metrics for mobile users. And, why it is a critical concern today!

Published in: Business

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Transcript

  • 1. WHY YOUR EMAILS FAIL IN MOBILE (and  why  you  should  care) Mark  Montgomery  French Global  Crea0ve  Director,  Acxiom  Digital  Agency  Services©  2011  Acxiom  Corpora0on.  All  Rights  Reserved.
  • 2. You’re a multichannel marketer.
  • 3. You’re a multichannel marketer.
  • 4. Mobile opens are up but Conversions are down. Why?60453015 0 Q3’10 Q4’10 Q1’11 Q2’11
  • 5. Your emailssuck in mobile. Let’s take a look.
  • 6. BlackBerryGet a Free Coupon for a Cupcake. Redeem It With No images! Our Store Locator. To view this message as a web page, click here. Alt text not present or not displayed correctly Difficult to scroll and click links
  • 7. Android Doesn’t auto scale Can’t see web browser link Main message and call-to-action are hidden
  • 8. Windows Phone 7 No images! No ALT text Centered preheader text & view on mobile link not visible
  • 9. iPhone Renders beautifully Auto scaling by default Many fonts too small Many links difficult to see or tap
  • 10. But Mark, why should I care aboutemail in mobile?
  • 11. Mobile will be thedominant email view byChristmas 2011
  • 12. Smartphones now outsell desktop computers*100MM new smartphones by Q4’11** 100MM new tablets by Q4’11*** *HuffingtonPost, 2/11 **Nielsenwire 3/11, ***Nielsenwire 3/11
  • 13. Mobile will be thedominant email view byChristmas 2011
  • 14. We are doingmobile emailassessments. Creative • Strategy • Analytics
  • 15. You have8 months.
  • 16. THANK YOU. Ques0ons?©  2011  Acxiom  Corpora0on.  All  Rights  Reserved.