Acxiom - email mobile rendering and why it matters

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Great presentation that describes the failure of most email marketers to deliver a good rendering, usability and metrics for mobile users. And, why it is a critical concern today!

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Acxiom - email mobile rendering and why it matters

  1. 1. WHY YOUR EMAILS FAIL IN MOBILE (and  why  you  should  care) Mark  Montgomery  French Global  Crea0ve  Director,  Acxiom  Digital  Agency  Services©  2011  Acxiom  Corpora0on.  All  Rights  Reserved.
  2. 2. You’re a multichannel marketer.
  3. 3. You’re a multichannel marketer.
  4. 4. Mobile opens are up but Conversions are down. Why?60453015 0 Q3’10 Q4’10 Q1’11 Q2’11
  5. 5. Your emailssuck in mobile. Let’s take a look.
  6. 6. BlackBerryGet a Free Coupon for a Cupcake. Redeem It With No images! Our Store Locator. To view this message as a web page, click here. Alt text not present or not displayed correctly Difficult to scroll and click links
  7. 7. Android Doesn’t auto scale Can’t see web browser link Main message and call-to-action are hidden
  8. 8. Windows Phone 7 No images! No ALT text Centered preheader text & view on mobile link not visible
  9. 9. iPhone Renders beautifully Auto scaling by default Many fonts too small Many links difficult to see or tap
  10. 10. But Mark, why should I care aboutemail in mobile?
  11. 11. Mobile will be thedominant email view byChristmas 2011
  12. 12. Smartphones now outsell desktop computers*100MM new smartphones by Q4’11** 100MM new tablets by Q4’11*** *HuffingtonPost, 2/11 **Nielsenwire 3/11, ***Nielsenwire 3/11
  13. 13. Mobile will be thedominant email view byChristmas 2011
  14. 14. We are doingmobile emailassessments. Creative • Strategy • Analytics
  15. 15. You have8 months.
  16. 16. THANK YOU. Ques0ons?©  2011  Acxiom  Corpora0on.  All  Rights  Reserved.

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