Tweet Up #AcxiomSeries




               Media Mix Optimization
                   Dave Frankland, Forrester Research
   ...
Media Mix Optimization:
Focusing on high value customers
Dave Frankland
Principal Analyst
Forrester Research


March 3, 20...
Agenda

     • The changing customer
     • How marketers are keeping pace
     • The role of marketing mix optimization

...
Agenda

     • The changing customer
     • How marketers are keeping pace
     • The role of marketing mix optimization

...
The world has changed

     • People consume — and are a part of — multiple
       media, simultaneously




6   Entire co...
The TV used to be THE tribal
                                                                           camp fire…




7  ...
…but now it’s just another light
                                                                                      sou...
Technology continues to drive media
    fragmentation




9   Entire contents © 2010 Forrester Research, Inc. All rights r...
TV and Internet usage are almost equal
                    “In a typical week, how many hours do you spend doing
         ...
11   Entire contents © 2010 Forrester Research, Inc. All rights reserved.
The world has changed

      • People consume — and are a part of — multiple
        media, simultaneously
      • Consume...
Consumers trust each other the most




13   Entire contents © 2010 Forrester Research, Inc. All rights reserved.
The world has changed

      • People consume — and are a part of — multiple
        media, simultaneously
      • Consume...
Consumers engage in social media in different
     ways
                                                                  ...
Social media usage continues to proliferate




16   Entire contents © 2010 Forrester Research, Inc. All rights reserved.
The world has changed

      • People consume — and are a part of — multiple
        media, simultaneously
      • Consume...
Unfortunately, they view marketing as irrelevant




18   Entire contents © 2010 Forrester Research, Inc. All rights reser...
And today, they often just say “No” to marketing




19   Entire contents © 2010 Forrester Research, Inc. All rights reser...
Agenda

      • The changing customer
      • How marketers are keeping pace
      • The role of marketing mix optimizatio...
Most marketers claim that relevance is a key
       factor in their customer communication




21   Entire contents © 2010...
But, many fail to act on their customers’
     preferences




22   Entire contents © 2010 Forrester Research, Inc. All ri...
They don’t allocate budgets in proportion with
     where customers spend their time




23   Entire contents © 2010 Forre...
They say they will shift budgets from
     traditional to interactive




24   Entire contents © 2010 Forrester Research, ...
But, even projected growth won’t match
 consumers’ media usage




25   Entire contents © 2010 Forrester Research, Inc. Al...
And, budget allocation decisions don’t always
     make sense

      • Allocation is often based on:
                 – Hi...
Media measurement remains a top challenge




27    Entire contents © 2010 Forrester Research, Inc. All rights reserved.

...
Agenda

      • The changing customer
      • How marketers are keeping pace
      • The role of marketing mix optimizatio...
Marketing mix optimization


      • The process of using statistical analysis to estimate,
        optimize, and predict ...
Why invest in MMO?

      • Marketing Mix Optimization helps firms
                 – Link marketing spending to sales res...
Success factors

      • Recognize the commitment required
      • Create a deep, broad, and accurate historical view of a...
Success factors

      • Recognize the commitment required
      • Create a deep, broad, and accurate historical view of a...
Earned, owned, and paid media serve different
      purposes




33    Entire contents © 2010 Forrester Research, Inc. All...
Success factors

      • Recognize the commitment required
      • Create a deep, broad, and accurate historical view of a...
Not all customers are created equal

                                                                             Pareto P...
Success factors

      • Recognize the commitment required
      • Create a deep, broad, and accurate historical view of a...
Change requires alignment across the business




                                                                        ...
Thank you

         Dave Frankland
         +1 212-857-0872
         dfrankland@forrester.com


                          ...
Tweet Up #AcxiomSeries




               Media Mix Optimization
                   Dave Frankland, Forrester Research
   ...
Tweet Up
 www.Twitter.com


Use hash tag #AcxiomSeries
Media Mix
    Optimization
    New York, NY
    March 3rd, 2010




   GLOBAL INTERACTIVE MARKETING SERVICES




GLOBAL IN...
10-30%
GLOBAL INTERACTIVE MARKETING SERVICES     42
Consuming Cultures
 Last year, despite the recession,
 overall French cheese consumption
 grew. Up from 25kg per person.

...
Consumers, Creatures of Habit?
Does consumer spending shift between categories in
predictable ways?

What if we could pred...
25 Years of Eating




                                          US Recessions
  SOURCE: US Bureau of Labor Statistics   G...
25 Years of Eating




                                          US Recessions
  SOURCE: US Bureau of Labor Statistics   G...
Marketing Trends
 • The demand for insight is “Real Time”
 • The need to leverage that insight to drive decisions is “Real...
GLOBAL INTERACTIVE MARKETING SERVICES   48
GLOBAL INTERACTIVE MARKETING SERVICES   49
GLOBAL INTERACTIVE MARKETING SERVICES   50
CURRENT STATE




GLOBAL INTERACTIVE MARKETING SERVICES        51
FUTURE STATE




GLOBAL INTERACTIVE MARKETING SERVICES        52
GLOBAL INTERACTIVE MARKETING SERVICES   53
IT’S A JOURNEY




GLOBAL INTERACTIVE MARKETING SERVICES         54
Four Key Ingredients



                +                       +                    +


DATA                         MATH...
What you should expect
 • Between 10-30% Budget efficiency over 36 months
 • Insight into the benefit of combining Above t...
Marginal ROI – Client Example

                   Direct 
                         …

                  Display

         ...
Total Product Units
                                                                                                      ...
What it is Vs. What it is not
What it is?                              What it is not

A process and journey              ...
Media Optimization Defined (Take #2)
 The people, process, and technology required to get better
   gas mileage out of Mar...
JB1




       Linking Media Strategy to Customer Lifecycle
                                  Above the line spend

      ...
Slide 61

JB1        Synergies? How does above the line create halo effects for my below the line activity?
           JP ...
Example Lifecycle                                                                            Social Interaction
          ...
Approaches
                                        Applied to…                    Goal…
                              Trad...
JB2




       Linking Media Strategy to Customer Lifecycle
                                 Above the line spend

       ...
Slide 64

JB2        Try to represent synergies between inferred and direct
           JP Bewley, 1/4/2010
Connecting the dots…

         Inferred         Redeployed Media           Redeployed Media
        Attribution           ...
Tool Examples – Inferred Attribution
                                             Intuitive
                              ...
Tool Examples – Direct Attribution
                                        Configurable Dashboards
                       ...
Linking Media Strategy to Customer Lifecycle
                            Above the line spend

                           ...
In summary…



 • There are multiple approaches and definitions of MMO
 • You should pick an approach that is consistent w...
Thank you. Questions?




   The global interactive marketing services company



www.facebook.com          www.linkedin.c...
Tweet Up
 www.Twitter.com


Use hash tag #AcxiomSeries
Acxiom - Media Mix Optimization 030310
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Acxiom - Media Mix Optimization 030310

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According to published studies, about 30 percent of your customer base delivers the majority of your profits. And while 50 percent add absolutely nothing, the remaining 20 percent of customers are costing you money! So, why not cherry pick the ...best customers? It's possible, if you can determine who your high-value customers are, where to reach them, and how to find prospects like them.

Start allocating dollars to the channels that reach your high-value customers. The steady proliferation of new marketing channels today means you must optimize your marketing mix to reach your best customers in their preferred channel. If you don't, you're leaving money on the table.

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Acxiom - Media Mix Optimization 030310

  1. 1. Tweet Up #AcxiomSeries Media Mix Optimization Dave Frankland, Forrester Research JP Bewley, Acxiom Hosted by: Tim Suther, Acxiom www.facebook.com www.linkedin.com www.twitter.com www.youtube.com www.delicious.com /acxiomcorp /companies/acxiom /acxiom /user/AcxiomCorporation /Acxiom
  2. 2. Media Mix Optimization: Focusing on high value customers Dave Frankland Principal Analyst Forrester Research March 3, 2010
  3. 3. Agenda • The changing customer • How marketers are keeping pace • The role of marketing mix optimization 4 Entire contents © 2010 Forrester Research, Inc. All rights reserved.
  4. 4. Agenda • The changing customer • How marketers are keeping pace • The role of marketing mix optimization 5 Entire contents © 2010 Forrester Research, Inc. All rights reserved.
  5. 5. The world has changed • People consume — and are a part of — multiple media, simultaneously 6 Entire contents © 2010 Forrester Research, Inc. All rights reserved.
  6. 6. The TV used to be THE tribal camp fire… 7 Entire contents © 2010 Forrester Research, Inc. All rights reserved.
  7. 7. …but now it’s just another light source. 8 Entire contents © 2010 Forrester Research, Inc. All rights reserved.
  8. 8. Technology continues to drive media fragmentation 9 Entire contents © 2010 Forrester Research, Inc. All rights reserved. Source: 2008 North American Consumer Technographics
  9. 9. TV and Internet usage are almost equal “In a typical week, how many hours do you spend doing each of the following?” Watching TV 13.1 Using the Internet 12.5 (personal+work) Listening to the radio 6.8 Reading newspapers 2.6 Reading magazines 2.1 Base: US adults Source: North American Technographics ® Benchmark Survey, 2008 10 Entire contents © 2010 Forrester Research, Inc. All rights reserved.
  10. 10. 11 Entire contents © 2010 Forrester Research, Inc. All rights reserved.
  11. 11. The world has changed • People consume — and are a part of — multiple media, simultaneously • Consumers trust one another more than they trust marketers 12 Entire contents © 2010 Forrester Research, Inc. All rights reserved.
  12. 12. Consumers trust each other the most 13 Entire contents © 2010 Forrester Research, Inc. All rights reserved.
  13. 13. The world has changed • People consume — and are a part of — multiple media, simultaneously • Consumers trust one another more than they trust marketers • Social media gives them a way to connect 14 Entire contents © 2010 Forrester Research, Inc. All rights reserved.
  14. 14. Consumers engage in social media in different ways Publish a blog Publish your own Web pages Creators Upload video you created Upload audio/music you created Write articles or stories and post them Post ratings/reviews of products/services Comment on someone else’s blog Critics Contribute to online forums Contribute to/edit articles in a wiki Use RSS feeds Collectors Add “tags” to Web pages or photos “Vote” for Web sites online Groups include people participating in at least one of the indicated activities at least monthly. Maintain profile on a social networking site Joiners Visit social networking sites Read blogs Watch video from other users Spectators Listen to podcasts Read online forums Read customer ratings/reviews Inactives None of the above 15 Entire contents © 2010 Forrester Research, Inc. All rights reserved. Source: North American Technographics Interactive Marketing Online Survey, Q2 2009 (US)
  15. 15. Social media usage continues to proliferate 16 Entire contents © 2010 Forrester Research, Inc. All rights reserved.
  16. 16. The world has changed • People consume — and are a part of — multiple media, simultaneously • Consumers trust one another more than they trust marketers • Social media gives them a way to connect • Consumers determine what is relevant 17 Entire contents © 2010 Forrester Research, Inc. All rights reserved.
  17. 17. Unfortunately, they view marketing as irrelevant 18 Entire contents © 2010 Forrester Research, Inc. All rights reserved. July 2009 “Marketers: Stop The Abuse! Adopt Preference Management”
  18. 18. And today, they often just say “No” to marketing 19 Entire contents © 2010 Forrester Research, Inc. All rights reserved. July 2009 “Marketers: Stop The Abuse! Adopt Preference Management”
  19. 19. Agenda • The changing customer • How marketers are keeping pace • The role of marketing mix optimization 20 Entire contents © 2010 Forrester Research, Inc. All rights reserved.
  20. 20. Most marketers claim that relevance is a key factor in their customer communication 21 Entire contents © 2010 Forrester Research, Inc. All rights reserved.
  21. 21. But, many fail to act on their customers’ preferences 22 Entire contents © 2010 Forrester Research, Inc. All rights reserved.
  22. 22. They don’t allocate budgets in proportion with where customers spend their time 23 Entire contents © 2010 Forrester Research, Inc. All rights reserved.
  23. 23. They say they will shift budgets from traditional to interactive 24 Entire contents © 2010 Forrester Research, Inc. All rights reserved. July 2009 “US Interactive Marketing Forecast, 2009 To 2014”
  24. 24. But, even projected growth won’t match consumers’ media usage 25 Entire contents © 2010 Forrester Research, Inc. All rights reserved.
  25. 25. And, budget allocation decisions don’t always make sense • Allocation is often based on: – Historical spending – Cost – ROI • But media measurement is mired in channel silos. As a result, marketers are left with: – Incompatible metrics across channels – Different objectives – based on available measures – Historical behaviors 26 Entire contents © 2010 Forrester Research, Inc. All rights reserved.
  26. 26. Media measurement remains a top challenge 27 Entire contents © 2010 Forrester Research, Inc. All rights reserved. January 2010 “The Future Of Media Measurement”
  27. 27. Agenda • The changing customer • How marketers are keeping pace • The role of marketing mix optimization 28 Entire contents © 2010 Forrester Research, Inc. All rights reserved.
  28. 28. Marketing mix optimization • The process of using statistical analysis to estimate, optimize, and predict the impact of multichannel promotional tactics on future business revenue. 29 Entire contents © 2010 Forrester Research, Inc. All rights reserved.
  29. 29. Why invest in MMO? • Marketing Mix Optimization helps firms – Link marketing spending to sales results – Quantify the impact of multiple demand drivers – Reveal marketing's incremental sales impact – Analyze geographic, media, or brand-level budget allocations 30 Entire contents © 2010 Forrester Research, Inc. All rights reserved.
  30. 30. Success factors • Recognize the commitment required • Create a deep, broad, and accurate historical view of activity • Be clear about the business goal 31 Entire contents © 2010 Forrester Research, Inc. All rights reserved.
  31. 31. Success factors • Recognize the commitment required • Create a deep, broad, and accurate historical view of activity • Be clear about the business goal • Acknowledge the role of earned, owned, and bought media 32 Entire contents © 2010 Forrester Research, Inc. All rights reserved.
  32. 32. Earned, owned, and paid media serve different purposes 33 Entire contents © 2010 Forrester Research, Inc. All rights reserved. December 2009 “No Media Should Stand Alone”
  33. 33. Success factors • Recognize the commitment required • Create a deep, broad, and accurate historical view of activity • Be clear about the business goal • Acknowledge the role of earned, owned, and bought media • Work with statisticians that understand marketing as well as your industry • Iterate the model • Remember that not all customers are created equal 34 Entire contents © 2010 Forrester Research, Inc. All rights reserved.
  34. 34. Not all customers are created equal Pareto Principle applies to profitability too! • “The bottom 20% of customers can drain profits by at least 80% • … while the top 20% can generate 150% of a company’s profit.” • In the long run, precision targeting will generate profits far in excess of any incremental cost.” Larry Selden Professor emeritus Columbia University 35 Entire contents © 2010 Forrester Research, Inc. All rights reserved.
  35. 35. Success factors • Recognize the commitment required • Create a deep, broad, and accurate historical view of activity • Be clear about the business goal • Acknowledge the role of earned, owned, and bought media • Iterate the model • Work with statisticians that understand marketing as well as your industry • Remember that not all customers are created equal • Implement findings – Plan for change 36 Entire contents © 2010 Forrester Research, Inc. All rights reserved.
  36. 36. Change requires alignment across the business Alignment Measurement Technology Analytics Process Culture 37 Entire contents © 2010 Forrester Research, Inc. All rights reserved.
  37. 37. Thank you Dave Frankland +1 212-857-0872 dfrankland@forrester.com @dfrankland Blog: http://blogs.forrester.com/customer_intelligence/ CI site: www.forrester.com/rb/ci 38 Entire contents © 2010 Forrester Research, Inc. All rights reserved.
  38. 38. Tweet Up #AcxiomSeries Media Mix Optimization Dave Frankland, Forrester Research JP Bewley, Acxiom Hosted by: Tim Suther, Acxiom www.facebook.com www.linkedin.com www.twitter.com www.youtube.com www.delicious.com /acxiomcorp /companies/acxiom /acxiom /user/AcxiomCorporation /Acxiom
  39. 39. Tweet Up www.Twitter.com Use hash tag #AcxiomSeries
  40. 40. Media Mix Optimization New York, NY March 3rd, 2010 GLOBAL INTERACTIVE MARKETING SERVICES GLOBAL INTERACTIVE MARKETING SERVICES 41 © 2009 Acxiom Corporation. All Rights Reserved.
  41. 41. 10-30% GLOBAL INTERACTIVE MARKETING SERVICES 42
  42. 42. Consuming Cultures Last year, despite the recession, overall French cheese consumption grew. Up from 25kg per person. – The Economist, Feb 20, 2010 GLOBAL INTERACTIVE MARKETING SERVICES 43
  43. 43. Consumers, Creatures of Habit? Does consumer spending shift between categories in predictable ways? What if we could predict these trends in consumer behaviors? How do we as marketers take advantage of this insight? GLOBAL INTERACTIVE MARKETING SERVICES 44
  44. 44. 25 Years of Eating US Recessions SOURCE: US Bureau of Labor Statistics Greater than -1% Feb 2010 GDP GLOBAL INTERACTIVE MARKETING SERVICES
  45. 45. 25 Years of Eating US Recessions SOURCE: US Bureau of Labor Statistics Greater than -1% Feb 2010 GDP GLOBAL INTERACTIVE MARKETING SERVICES
  46. 46. Marketing Trends • The demand for insight is “Real Time” • The need to leverage that insight to drive decisions is “Real Time” and “Ubiquitous of Media/Consumption point” • Plug the data leaks!! • Shorter cycle times for interpretation of results and redeployment of strategy • A move beyond econometrics…. Trending to the segment and the individual GLOBAL INTERACTIVE MARKETING SERVICES 47
  47. 47. GLOBAL INTERACTIVE MARKETING SERVICES 48
  48. 48. GLOBAL INTERACTIVE MARKETING SERVICES 49
  49. 49. GLOBAL INTERACTIVE MARKETING SERVICES 50
  50. 50. CURRENT STATE GLOBAL INTERACTIVE MARKETING SERVICES 51
  51. 51. FUTURE STATE GLOBAL INTERACTIVE MARKETING SERVICES 52
  52. 52. GLOBAL INTERACTIVE MARKETING SERVICES 53
  53. 53. IT’S A JOURNEY GLOBAL INTERACTIVE MARKETING SERVICES 54
  54. 54. Four Key Ingredients + + + DATA MATH REPORTING JOURNEY GLOBAL INTERACTIVE MARKETING SERVICES 55
  55. 55. What you should expect • Between 10-30% Budget efficiency over 36 months • Insight into the benefit of combining Above the Line (e.g. TV) with Below the Line (e.g. Email) • Implementing Media Mix Optimization (MMO) will require coordination of budgets and KPIs across channels GLOBAL INTERACTIVE MARKETING SERVICES 56
  56. 56. Marginal ROI – Client Example Direct  … Display Search Outdoor Print Radio Email $0.00  $0.50  $1.00  $1.50  $2.00  MARGINAL ROI ‐ RETURN  ON NEXT  DOLLAR SPENT (given current spend level) GLOBAL INTERACTIVE MARKETING SERVICES 57
  57. 57. Total Product Units Millions 14.60  14.80  15.00  15.20  15.40  15.60  15.80  16.00  $0  $5  $10  $15  $20  E-mail $25  Search $30  Print $34  $40  GLOBAL INTERACTIVE MARKETING SERVICES $45  $50  $55  OOH Radio $60  Response curves $65  $70  Display $75  $80  $85  Direct Mail $90  $95  58 $100  $105  $110  $115  $120  $125  Media Investment ($M) $130  $135  $140  $145  $150  $155  $160  $165  $170  $175  $180  TV $185  $190  $195  $200  $205 
  58. 58. What it is Vs. What it is not What it is? What it is not A process and journey An application, model or event Organizational Change Refinement to campaign strategy… or optimization of a budget for a particular department Transformational business model Incremental efficiency improvement GLOBAL INTERACTIVE MARKETING SERVICES 59
  59. 59. Media Optimization Defined (Take #2) The people, process, and technology required to get better gas mileage out of Marketing George… (above or below) … across the customer lifecycle that allows you to impose constraints and evaluate scenarios GLOBAL INTERACTIVE MARKETING SERVICES 60
  60. 60. JB1 Linking Media Strategy to Customer Lifecycle Above the line spend Below the line spend Customer Value Intelligently Prospect Lengthen and Deepen Identify and Address to Minimize CPA Customer Value Potential Attriters Y1 Y2 Y3 Y 4 Time Y 0 Acquisition Strategies Retention and Growth Strategies Attrition Strategies Optimal Marketing Allocation Across Customers Across Products Across Channels Enabling Capabilities Around People, Processes, and Infrastructure Maximize Return On Investment Adopted from: Dr. V Kumar GLOBAL INTERACTIVE MARKETING SERVICES 61
  61. 61. Slide 61 JB1 Synergies? How does above the line create halo effects for my below the line activity? JP Bewley, 1/4/2010
  62. 62. Example Lifecycle Social Interaction Triggers Incremental Device and Additional User and Consumer Lifecycle Consumer Value Content Purchase Device Music Registration Transmitter Feature Service Device Next Device Upgrade Purchase Purchase “The Cliff” Consumer Life GLOBAL INTERACTIVE MARKETING SERVICES 62
  63. 63. Approaches Applied to… Goal… Traditionally above the line Seeks to correlate media Inferred marketing spend (Print, TV, spend with sales results, Attribution Radio) accounting for: seasonality, competition Seeks to close the loop on Traditionally below the line channel specific Direct Attribution marketing spend (Direct: campaigns, then optimize IPTV, Mail, Email) across Introduces benchmarking How do I perform against my Normative into the equation to create vertical market, geo, or Performance an “open system” market at large? GLOBAL INTERACTIVE MARKETING SERVICES 63
  64. 64. JB2 Linking Media Strategy to Customer Lifecycle Above the line spend Below the line spend Customer Value Intelligently Prospect Lengthen and Deepen Identify and Address to Minimize CPA Customer Value Potential Attriters Y1 Y2 Y3 Y 4 Time Y0 Acquisition Strategies Retention and Growth Strategies Attrition Strategies Inferred Direct Attribution Direct Attribution Attribution Normative Performance Adopted from: Dr. V Kumar GLOBAL INTERACTIVE MARKETING SERVICES 64
  65. 65. Slide 64 JB2 Try to represent synergies between inferred and direct JP Bewley, 1/4/2010
  66. 66. Connecting the dots… Inferred Redeployed Media Redeployed Media Attribution Mix #1 Mix #2 1 3 6 10-15% Reduction in Up to 30% Reduction off Media Spend original media spend Channel Lifecycle Enhanced Direct Attribution Propensity Marketing Customer Profiles Models 2 4 5 7 Up to 20% top line 10-15% reduction in growth direct spend The “last” 5% Normative Performance 8 GLOBAL INTERACTIVE MARKETING SERVICES 65
  67. 67. Tool Examples – Inferred Attribution Intuitive Easily create constraints based scenarios Transparent Allow complex manipulation of the models “Under the hood” where appropriate Actual Vs. Forecast Ability to contrast results against the model predictions Constraints based optimization Allows user to input spend/activity and smooth a result to revenue, or profit targets Side by Side contrast Ability to contrast one planed scenario against another in an easy to interpret interface GLOBAL INTERACTIVE MARKETING SERVICES 66
  68. 68. Tool Examples – Direct Attribution Configurable Dashboards Point of View, Point of Time Reporting Statistical Analysis Use of complex concepts to create Readable Visual Results Top Demographic Analysis Net out top segments such as; age, income, and geography Real Time Reports Up to the minute/day campaign information makes decisions nimble UI Ergonomics Focus on simplifying interpretation, faster decisions Key Metrics Top marketing metrics like CPR, CPA in real time GLOBAL INTERACTIVE MARKETING SERVICES 67
  69. 69. Linking Media Strategy to Customer Lifecycle Above the line spend Below the line spend Customer Value Intelligently Prospect Lengthen and Deepen Identify and Address to Minimize CPA Customer Value Potential Attriters Y1 Y2 Y3 Y 4 Time Y 0 Acquisition Strategies Retention and Growth Strategies Attrition Strategies Optimal Marketing Allocation Across Customers Across Products Across Channels Enabling Capabilities Around People, Processes, and Infrastructure Maximize Return On Investment Adopted from: Dr. V Kumar GLOBAL INTERACTIVE MARKETING SERVICES 68
  70. 70. In summary… • There are multiple approaches and definitions of MMO • You should pick an approach that is consistent with your goals • To get the best return, you should link above the line and below the line MMO efforts • Normative performance expands your horizons • It’s a journey, not an event – “Don’t Stop Believing!!” GLOBAL INTERACTIVE MARKETING SERVICES 69
  71. 71. Thank you. Questions? The global interactive marketing services company www.facebook.com www.linkedin.com www.twitter.com www.youtube.com www.delicious.com /acxiomcorp /companies/acxiom /acxiom /user/AcxiomCorporation /Acxiom GLOBAL INTERACTIVE MARKETING SERVICES
  72. 72. Tweet Up www.Twitter.com Use hash tag #AcxiomSeries

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