1. viral is over. go epidemic
‘’Online video advertising goes to the next level‘’
April 29th, 2010
Jean & Paul Dupuy
2. WHAT IS ACTVERTISING?
«Actvertising is a groundbreaking online video advertising solution that
triggers a call from the clip to the viewer's cellphone, making him become
a "spect-actor" who can modify what happens next in the ad's story.»
1 2 3
DEDICATED VIEW THE CLIP
What if your favourite sports player called you and pronouced
your name on the phone while you watch an ad featuring him?
6 5 4
VIEW THE STORY IS YOUR
ISSUE & SHARE MOBILE PHONE
WITH TO YOUR RECEIVES THE
FRIENDS CHOICE CALL
3. WHICH DIFFERENCE DOES ACTVERTISING MAKE?
Using Actvertising, advertisers differentiate themselves from their competitors, while reaching a high level
of ROI, collecting qualiﬁed data about their customers, and getting access to live campaigns tracking.
In practical terms, we have the ability to power your custom campaigns with our IP call back technology,
allowing video clips characters to call the viewers straight on their mobile phones.
Surprised and thrilled by such a level of personnalization and interactivity, they can then impact on the
different outcomes of the screened video, using their phone's keyboard or their own voice, via our voice
The viewers can then share their dazzling experience with their friends and contacts, multiplying the
campaign’s audience at no cost. Viral is over, go epidemic.
Actvertising creates a wow effect that generates the positive buzz that brands look for, combining the
immediate caracteristics of the Internet with the power of voice, in order to generate qualiﬁed leads, using
Offering a set of tools inside the system, Actvertising allows brands to obtain live calls tracking and trafﬁc
analysis about their campaigns.
4. WHAT DOES ACTVERTISING OFFER?
Actvertising is the exclusive international representant of the technology that enables
this new online advertising experience. We have the ability to set up custom
campaigns worldwide for our clients.
Our services are offered to advertising agencies: we can power every custom
campaigns conceived for any of their clients, using our adaptable technology.
We can also assist advertising agencies in ﬁnding the best campaign concepts that will
take full advantage of our revolutionary technology, bringing high satisfaction to their
Some of the world’s largest advertisers have already used this exclusive experience,
reaching unprecedented results in terms of buzz and ROI.
Actvertising-powered campaigns are unbeatable and proven: on the French market
(30 million Internet users), our campaigns reached at least 300 000 people in average
in a month. Some of them even generated over 1,5 million calls in less than two
Statistics are impressive, but the positive effects of our technology on brand image
are even more exciting.
5. WHAT ARE ACTVERTISING’S BENEFITS?
They deliver a wow effect and
VIEWERS ‘never seen before’ experience
Generates maximal interactivity ADVERTISERS Make your clients stand out
between viewers and advertisers Help your clients reach high
ROI, immediately trackable
and already proven
They feel more positive and closer to the brand
Unique experience brought
They share the ad with their contacts (audience
to your clients by you
They become qualiﬁed leads
We offer you the opportunity to surprise your clients, conforting
your position as groundbreaking advertising innovators
We customize our technology in order to power your ideas
We are fast and act as a dedicated team
6. WHAT IS OUR TECHNOLOGY?
Our technology is based on VOIP callback, enabling us to power campaigns
everywhere in the world.
Our solution can be adapted to almost any campaign concept.
We can develop dedicated minisites for the campaigns, along with hosting services.
In terms of reporting, we offer live calls tracking and visits analytics, in addition to leads
compilation into databases.
Add-ons: our technology manages voice and sound frequency recognition, text-to-
speech as well as sound recording from calls. We can also power games using the
mobile phone as a commander.
Integration of coupons developped exclusively for a given campaign, offering precise
sales performance analytics.
We have the ability integrate Facebook Connect into any campaign.
We have a technical support team in the United States.
We are already working on the upcoming technologies that will make your campaigns
7. HOW DO WE WORK TOGETHER?
1 2 3 4
You offer it to
produce the Your campaign
We introduce our your clients (we
campaign content, goes live, you can
technology to can also assist you
we work on then track the
you. in ﬁnding the right
integration of our results online.
* We offer to program the campaign &
OTHER SERVICES minisite as an additional service
We have the ability to develop campaigns storyboards based on your ideas.
We can advise you on efﬁcient media buying if you do not cover that ﬁeld yet.
We can rent you email databases to invite the ﬁrst viewers (end customers or popular
bloggers - who will spread the word).
Legal assistance on how to respect privacy laws.
8. PRICING & TIMELINE
Setup module (API): Number of calls Price per call *
US$ 20000 (mandatory).
up to 100.000 US$ 0.42
Integration of our technology
into the content produced for the up to 300.000 US$ 0.40
US$ 15000 (optional). up to 500.000 US$ 0.38
Minisite programming using Flash up to 1.000.000 US$ 0.36
along with hosting service:
up to 2.000.000 US$ 0.34
US$ 15000 (optional).
Our technology can be ﬁtted into over 2.000.000 US$ 0.32
a campaign content within two * Clients must pay for each generated call (that’s to say everytime the
weeks from going live. clip is viewed), each one having a maximum duration of 50 seconds.
9. PREVIOUS CAMPAIGNS
HERE COMES A LIST OF SOME OF THE CAMPAIGNS THAT ARE POWERED BY THE ACTVERTISING VOIP CALL-BACK
TECHNOLOGY, CONCEIVED BY RENOWNED ADVERTISING AGENCIES:
ADVERTISER AGENCY LANGUAGE LINK
ENGLISH • http://www.youtube.com/watch?v=-
FRENCH • http://www.ourcasestudies.fr/chabal-demo/
FRENCH/GERMAN/ITALIAN • www.itistimetoleave.com
ENGLISH • www.multitaskers.com
FRENCH • http://www.zaozapp.fr/TM
FRENCH • http://kou2cho.kreat-in.com/#/accueil
10. TEAM & CONTACT
JEAN DUPUY PAUL DUPUY We are sharing our time
•Graduating from ESSEC MBA •Started an online advertising between the Americas, Europe
Program (one of France’s leading company specialized in and Asia in order to promote
business schools) international trafﬁc monetization
for U.S. media websites
•Former junior consultant at Our U.S.-based technical
Arthur D. Little (telco & media) •Former intern at France’s
largest ad sales house support will follow up with any
•Experience in advertising problem on time.
innovation technologies for •Entrepreneurial experience in
French TV group online media business For more information about
Actvertising, you can contact us
•Entrepreneurial experience in •Coming from a media family
media and advertising-related using our email/phone or the
business • firstname.lastname@example.org following details.
•Coming from a media family • +33623776908
• email@example.com firstname.lastname@example.org
• +33611813429 www.actvertising.com