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Actvertising
Actvertising
Actvertising
Actvertising
Actvertising
Actvertising
Actvertising
Actvertising
Actvertising
Actvertising
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Actvertising

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  • 1. viral is over. go epidemic ‘’Online video advertising goes to the next level‘’ April 29th, 2010 Jean & Paul Dupuy www.actvertising.com
  • 2. WHAT IS ACTVERTISING? «Actvertising is a groundbreaking online video advertising solution that triggers a call from the clip to the viewer's cellphone, making him become a "spect-actor" who can modify what happens next in the ad's story.» 1 2 3 REGISTER ACCESS TO ONCE THE DEDICATED VIEW THE CLIP VIDEO IS SITE STARTED What if your favourite sports player called you and pronouced your name on the phone while you watch an ad featuring him? 6 5 4 VIEW THE STORY IS YOUR MODIFIED ISSUE & SHARE MOBILE PHONE ACCORDINGLY WITH TO YOUR RECEIVES THE FRIENDS CHOICE CALL
  • 3. WHICH DIFFERENCE DOES ACTVERTISING MAKE? Using Actvertising, advertisers differentiate themselves from their competitors, while reaching a high level of ROI, collecting qualified data about their customers, and getting access to live campaigns tracking. In practical terms, we have the ability to power your custom campaigns with our IP call back technology, allowing video clips characters to call the viewers straight on their mobile phones. Surprised and thrilled by such a level of personnalization and interactivity, they can then impact on the different outcomes of the screened video, using their phone's keyboard or their own voice, via our voice recognition tool. The viewers can then share their dazzling experience with their friends and contacts, multiplying the campaign’s audience at no cost. Viral is over, go epidemic. Actvertising creates a wow effect that generates the positive buzz that brands look for, combining the immediate caracteristics of the Internet with the power of voice, in order to generate qualified leads, using registration. Offering a set of tools inside the system, Actvertising allows brands to obtain live calls tracking and traffic analysis about their campaigns.
  • 4. WHAT DOES ACTVERTISING OFFER? Actvertising is the exclusive international representant of the technology that enables this new online advertising experience. We have the ability to set up custom campaigns worldwide for our clients. Our services are offered to advertising agencies: we can power every custom campaigns conceived for any of their clients, using our adaptable technology. We can also assist advertising agencies in finding the best campaign concepts that will take full advantage of our revolutionary technology, bringing high satisfaction to their clients. Some of the world’s largest advertisers have already used this exclusive experience, reaching unprecedented results in terms of buzz and ROI. Actvertising-powered campaigns are unbeatable and proven: on the French market (30 million Internet users), our campaigns reached at least 300 000 people in average in a month. Some of them even generated over 1,5 million calls in less than two weeks. Statistics are impressive, but the positive effects of our technology on brand image are even more exciting.
  • 5. WHAT ARE ACTVERTISING’S BENEFITS? They deliver a wow effect and VIEWERS ‘never seen before’ experience Generates maximal interactivity ADVERTISERS Make your clients stand out between viewers and advertisers Help your clients reach high ROI, immediately trackable and already proven They feel more positive and closer to the brand Unique experience brought They share the ad with their contacts (audience to your clients by you multiplication) They become qualified leads AGENCIES We offer you the opportunity to surprise your clients, conforting your position as groundbreaking advertising innovators We customize our technology in order to power your ideas We are fast and act as a dedicated team
  • 6. WHAT IS OUR TECHNOLOGY? Our technology is based on VOIP callback, enabling us to power campaigns everywhere in the world. Our solution can be adapted to almost any campaign concept. We can develop dedicated minisites for the campaigns, along with hosting services. In terms of reporting, we offer live calls tracking and visits analytics, in addition to leads compilation into databases. Add-ons: our technology manages voice and sound frequency recognition, text-to- speech as well as sound recording from calls. We can also power games using the mobile phone as a commander. Integration of coupons developped exclusively for a given campaign, offering precise sales performance analytics. We have the ability integrate Facebook Connect into any campaign. We have a technical support team in the United States. We are already working on the upcoming technologies that will make your campaigns stand out.
  • 7. HOW DO WE WORK TOGETHER? THE STEPS 1 2 3 4 While you You offer it to produce the Your campaign We introduce our your clients (we campaign content, goes live, you can technology to can also assist you we work on then track the you. in finding the right integration of our results online. campaign ideas). technology. * * We offer to program the campaign & OTHER SERVICES minisite as an additional service We have the ability to develop campaigns storyboards based on your ideas. We can advise you on efficient media buying if you do not cover that field yet. We can rent you email databases to invite the first viewers (end customers or popular bloggers - who will spread the word). Legal assistance on how to respect privacy laws.
  • 8. PRICING & TIMELINE Setup module (API): Number of calls Price per call * US$ 20000 (mandatory). up to 100.000 US$ 0.42 Integration of our technology into the content produced for the up to 300.000 US$ 0.40 client (programming): US$ 15000 (optional). up to 500.000 US$ 0.38 Minisite programming using Flash up to 1.000.000 US$ 0.36 along with hosting service: up to 2.000.000 US$ 0.34 US$ 15000 (optional). Our technology can be fitted into over 2.000.000 US$ 0.32 a campaign content within two * Clients must pay for each generated call (that’s to say everytime the weeks from going live. clip is viewed), each one having a maximum duration of 50 seconds.
  • 9. PREVIOUS CAMPAIGNS HERE COMES A LIST OF SOME OF THE CAMPAIGNS THAT ARE POWERED BY THE ACTVERTISING VOIP CALL-BACK TECHNOLOGY, CONCEIVED BY RENOWNED ADVERTISING AGENCIES: ADVERTISER AGENCY LANGUAGE LINK ENGLISH • http://www.youtube.com/watch?v=- PcIR4hxZwc FRENCH • http://www.ourcasestudies.fr/chabal-demo/ • ENGLISH http://www.youtube.com/watch?v=-- jZFUPr49Q • ENGLISH http://www.youtube.com/watch? v=55TWN5EYCKQ&feature=related FRENCH/GERMAN/ITALIAN • www.itistimetoleave.com ENGLISH • www.multitaskers.com • http://www.cherryandcake.eu/cases/ ENGLISH • Opeldemo.mov http://www.youtube.com/watch? v=XPOMO-shzbU FRENCH • http://www.zaozapp.fr/TM FRENCH • http://kou2cho.kreat-in.com/#/accueil
  • 10. TEAM & CONTACT JEAN DUPUY PAUL DUPUY We are sharing our time •Graduating from ESSEC MBA •Started an online advertising between the Americas, Europe Program (one of France’s leading company specialized in and Asia in order to promote business schools) international traffic monetization for U.S. media websites Actvertising. •Former junior consultant at Our U.S.-based technical Arthur D. Little (telco & media) •Former intern at France’s largest ad sales house support will follow up with any •Experience in advertising problem on time. innovation technologies for •Entrepreneurial experience in French TV group online media business For more information about Actvertising, you can contact us •Entrepreneurial experience in •Coming from a media family media and advertising-related using our email/phone or the business • pauldupuy@actvertising.com following details. •Coming from a media family • +33623776908 • jeandupuy@actvertising.com contact@actvertising.com • +33611813429 www.actvertising.com

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