Street to Store: Urban Wood Reuse Webcast


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Communities across the country are giving new purpose to wood that once lined city streets and parks. As many urban canopies decline due to old age and environmental stress, regional and local partnerships have emerged to sustainably re-purpose excess wood. Nonprofits are partnering with private companies to develop these innovative wood recovery methods. From creating lumber for floors and furniture to woodchip mulch, organizations are reaping the continued benefits of urban trees and also raising funds to support re-planting efforts.

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Street to Store: Urban Wood Reuse Webcast

  1. 1. Street to Store: Urban Wood Reuse Jessica Simons, Coordinator, The Urbanwood Project (Ann Arbor, MI) The Urbanwood Project is a member of the Urban Forest Products Alliance, which aligns industry, government, and non-profit leaders to put urban forest wood to good use. This group is working across 5 midwestern states to advance sustainable recovery of urban trees in the wake of natural disasters, pests, and disease infestation. Jason Graham, Recycling Coordinator/School Specialist, Keep Gastonia Beautiful (Gastonia, NC) Keep Gastonia Beautiful operates with the full tree life cycle in mind, creating mulch and ‘black gold’—a potting soil-like substance—from old, removed city trees. Semi-annually, the organization holds a Black Gold & Mulch sale to support their work greening the city.
  2. 2. Jessica Simons Verdant Stewardship / Urbanwood Project ACTrees Webcast Training June 19, 2014 PERSPECTIVES FROM MICHIGAN & ACROSS THE NATION Street to Store: Urban Wood Reuse
  3. 3. Where We Were… Michigan - 2002 What is killing the trees and where did it come from? How many dead trees are we talking about? Where is all of this wood going to go? How much is this going to cost?
  4. 4. First EAB outbreak = most urban part of MI These trees are most valued when alive Wood is viewed as waste Can we use this to connect cities to forestry? Why did we focus on urban forests? Joseph O'Brien, USDA Forest Service,
  5. 5. Dead and dying trees from cities in SE Michigan could produce 73.5 million bf of lumber each year – enough wood to build 5,600 average-sized homes Is there any value in the urban forest? Source: MacFarlane 2007
  6. 6. • Better crisis response • Lowered disposal costs • Affordable wood products • New partnerships • Full-circle urban forestry • Resource stewardship • Job creation • Carbon-smart • Meaningful story What were the possible benefits?
  7. 7. Urban Wood: Finding the Highest and Best Use
  8. 8. Urbanwood Marketplace Sales Growth
  9. 9. 1) Ann Arbor – supply chain details, challenges 2) Chicago – marketing and branding 3) Milwaukee – association, strategic plan USFS-Funded Tri-State Project 2010 Finding Value in Urban and Community Trees: Marketing Green Products from Non-Traditional Forests
  10. 10. VISION All wood from urban trees is put to good use. MISSION The Urban Forest Products Alliance advances the sustainable recovery and the highest and best use of the products of urban forests.
  11. 11. UFPA - Basic Beliefs 1. Urban trees have their highest value while living. When removed, they should be put to their highest/best use. 2. Recovery and highest/best use are essential to sustainable urban forestry. 3. Increasing end user demand for urban forest products is key. 4. We can be more effective with collaboration and information sharing. 5. We will work with diverse stakeholders who share our vision and mission.
  12. 12. Market/Supply Chain Development • Promoting end-user demand Advocacy and Policy • Remove barriers & create incentives Technical Assistance & Standards • Skills development and networking Membership Support • Services and benefits for members Organizational Capacity and Health • Promote sustainability of association UFPA – Strategic Pillars
  13. 13. Looking ahead 1. USFS CARP grant for 4-state Midwest program 2. Pilot projects: Raleigh, NC & Baltimore, MD 3. Delta Institute guide for architects 4. TCIA ANSI A300 Standard: Urban Forest Products 5. Active state programs: MI, WI, IL, MO, NC, CA 6. USFS WERC Webinars
  14. 14. Putting all wood from urban trees to good use Join the Urban Forest Products Alliance on LinkedIn Join the conversation…
  15. 15. Please contact: Jessica Simons Questions? This work has been supported by
  16. 16. Questions?
  17. 17. Keep Gastonia Beautiful Black Gold and Mulch
  18. 18. What is Black Gold? • Organic matter that has been decomposed and recycled as a fertilizer and soil amendment.
  19. 19. What is Mulch? • A layer of material applied to the surface of an area of soil.
  20. 20. Marketing • Newspaper • Facebook • Government Access Channel • Website • Postcards • Email Blast • Signs • Black Board Calls
  21. 21. Miscellaneous • Cost • Tonnage • Donations • Volunteers
  22. 22. Contact Information • Jason Graham-School Specialist/Recycling Coordinator Keep Gastonia Beautiful 150 S. York Street Gastonia, NC 28052 (704) 869-1008
  23. 23. Questions?
  24. 24. Thank You! Please take a minute to answer the survey questions that appear at the close of this session.