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EarthShare   EarthShare is a nationwide network of the countrys    most respected environmental and conservation    organ...
States with EarthShare:   California   Florida   Georgia   Illinois   Michigan   Mid-Atlantic (Washington DC, Maryla...
EarthShare of Georgia   A nonprofit that raises funds through employee    giving for more than 60 environmental member   ...
Each EarthShare of Georgiamember:   Is tax-exempt under 501(c)3 status   Protects or conserves natural environment and  ...
Environmental issues addressed bymember groups include: Air and water quality Preservation of forests, oceans, wildlife ...
EarthShare of Georgia Member GroupsGeorgia Members                                    National MembersAtlanta Audubon Soci...
Trees Atlanta:   Has been a member since 1995   Has received $280,000 through ESGA; average in    recent years is $20 – ...
Employee Giving CampaignsGeorgia Private:                                                     Georgia Public:Acuity Brands...
Employee Giving CampaignsNational Partners                              Hewlett-Packard                                   ...
Marketing Material                     11
Important information for campaign events   Knowledge of EarthShare of Georgia   The issues being addressed   Your orga...
ESGA Member Group Value PropositionsFor every $180 Trees Atlanta receives from EarthShareof Georgia , Trees Atlanta is abl...
How to increase designated pledges   Gain access to new workplaces   Volunteer to attend campaign event(s)   Have broch...
EarthShare of Georgia Undesignated Funds   All undesignated contributions to EarthShare    of Georgia are allocated in th...
Campaign Results                   16
Campaign Results                   17
From Trees Atlanta’s perspective, this is avery positive relationship                 Benefits                    Things t...
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Combined Campaigns- Trees Atlanta

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Combined Campaigns- Trees Atlanta

  1. 1. 1
  2. 2. EarthShare EarthShare is a nationwide network of the countrys most respected environmental and conservation organizations and offers a simple way to care for our health, water, air, land and wildlife EarthShares program gives working people the easiest and best opportunity to support environmental stewardship through payroll contributions at the workplace 2
  3. 3. States with EarthShare: California Florida Georgia Illinois Michigan Mid-Atlantic (Washington DC, Maryland, Delaware, Virginia) Missouri New England New Jersey New York North Carolina Ohio Oregon Pennsylvania Texas Washington 3
  4. 4. EarthShare of Georgia A nonprofit that raises funds through employee giving for more than 60 environmental member organizations dedicated to conserving and protecting our air, land and water Sponsors annual Earth Day events that help connect current and prospective businesses and their employees to the work of our member groups 4
  5. 5. Each EarthShare of Georgiamember: Is tax-exempt under 501(c)3 status Protects or conserves natural environment and resources Is governed by an active governing body Affirms its fundraising and admin costs do not exceed 25% (most under 10%) Affirms that contributed funds are used for stated purpose(s) Prepares an annual report available to public Has been in existence for at least 3 years Is not a private or community foundation 5
  6. 6. Environmental issues addressed bymember groups include: Air and water quality Preservation of forests, oceans, wildlife habitats Prevention of urban sprawl and promotion of “smart growth” Adoption of pollution prevention strategies Promotion of energy conservation and clean energy alternatives Education in the classroom and outdoors 6
  7. 7. EarthShare of Georgia Member GroupsGeorgia Members National MembersAtlanta Audubon SocietyAtlanta Bicycle Coalition Arbor Day Foundation The Peregrine Fund Beyond Pesticides/National Pesticide Action NetworkCallaway Gardens Coalition Against the Misuse of Rails-to-Trails ConservancyCaptain Planet Foundation Pesticides Rainforest AllianceChattahoochee Nature Center Center for Health, Environment Rocky Mountain InstituteElachee Nature Science Center and Justice Scenic America Clean Water Fund The Student ConservationFriends of the State Botanical Garden of Georgia The Conservation Fund AssociationGeorgia Conservancy Conservation International Surfrider FoundationGeorgia ForestWatch Defenders of Wildlife Union of ConcernedGeorgia Conservation Voters Education Fund Earth Day Network ScientistsGeorgia Organics Earthjustice U.S. PIRG Education Fund Environment America Research and The Wilderness SocietyGeorgia Ornithological Society Policy Center Wildlife Conservation SocietyGeorgia Wildlife Federation Environmental and Energy Study World Wildlife FundGreenLaw InstituteMacon Museum of Arts and Sciences Environmental DefenseThe Nature Conservancy, Georgia Chapter Environmental Law Institute Friends of the EarthOxbow Meadows Environmental Center Izaak Walton League of AmericaPark Pride The Jane Good all Institute forReynolds Nature Preserve Wildlife Research, Education, andSierra Club Foundation ConservationSouthern Alliance for Clean Energy Land Trust Alliance National Audubon SocietySouthface Energy Institute National Fish and WildlifeTrees Atlanta FoundationTrout Unlimited, Georgia Council National Parks ConservationThe Trust for Public Land AssociationUpper Chattahoochee Riverkeeper National Wildlife Federation Natural Resources Defense CouncilWilderness Southeast Ocean Conservancy Oceana 7
  8. 8. Trees Atlanta: Has been a member since 1995 Has received $280,000 through ESGA; average in recent years is $20 – 25K/year Participates in every event available throughout the year 8
  9. 9. Employee Giving CampaignsGeorgia Private: Georgia Public:Acuity Brands          Agnes Scott College         Combined Federal CampaignAllstate         Atlanta Public SchoolsArnall Golden Gregory Atlanta Regional CommissionBaker, Donelson, Bearman ,Caldwell & Berkowitz, PC Clayton CountyBlue Cross Blue Shield of Georgia City of AtlantaBooz Allen Hamilton City of DecaturCH2M Hill             City of East PointCox Enterprises, Inc. Fulton County                Ecos Environmental Design Gwinnett CountyEmory University MARTAFederal Home Loan Bank of Atlanta     State of Georgia & University SystemHOKInterfaceFLORKaiser PermanenteKeane, Inc.Life UniversityLord, Aeck & SargentThe Lovett SchoolMorris, Manning & Martin LLPNatural Body Spa & ShoppeOglethorpe UniversityPaul Hastings, Janofsky & WalkerREIRosser InternationalSeyfarth ShawSiemens Energy & AutomationSilverman Construction Program ManagementTurner Broadcasting System 9
  10. 10. Employee Giving CampaignsNational Partners Hewlett-Packard Hill Holiday(partial listing) Honest Tea Inc Accenture Hospira Allscripts International Monetary Fund JPMorgan Chase & Co. Amazon.com Lawrence Livermore Lab American Airlines LexisNexis Group American Express MacArthur Foundation Ameriprise Financial, Inc. Metropolitan Museum of Art Michigan State University Ashland Inc. Microsoft Corporation AT&T Corp. Millennium Pharmaceuticals Aveda Mohegan Sun Bass Pro Shops The New York Times Co. Norm Thompson Outfitters Belk Northeast Utilities Billabong Papyrus BNIM Architects Patagonia The Boston Globe Phillips-Van Heusen Regence Blueshield Capitol National Bancorp Rust-Oleum CH2M Hill Serco Chiquita Brands International Southern CA Edison Computer Sciences Corp St. Louis Zoo Stanford University Compuware Corp Thomson Reuters Corporate Executive Board Toyota Motor Sales DDB Needham – Chicago Tufts University Dell Computer Underwriters Laboratory United Airlines Del Monte UnitedHealth Group DraftFCB - Chicago University of Chicago Entercom Walmart Gannett WellPoint West Marine Gen Corp Weston Solutions Green Mountain Energy Whiteford, Taylor & Preston Harvard University Worldspan HBO The World Bank Zurich Insurance    10
  11. 11. Marketing Material 11
  12. 12. Important information for campaign events Knowledge of EarthShare of Georgia The issues being addressed Your organization’s successes Contributors can designate their gift to EarthShare of Georgia, one or more specific organizations in Georgia, or nationally  Contributions can be made through payroll deduction or single gift 12
  13. 13. ESGA Member Group Value PropositionsFor every $180 Trees Atlanta receives from EarthShareof Georgia , Trees Atlanta is able to plant one shadetree in a community where it is needed most andmaintain the tree for 2 years. Each tree planted byTrees Atlanta provides more than $57,000 in benefitsover a 50-year period. 13
  14. 14. How to increase designated pledges Gain access to new workplaces Volunteer to attend campaign event(s) Have brochures and campaign giveaways branded with your organization name Make contact with your “friends” inside a campaign 14
  15. 15. EarthShare of Georgia Undesignated Funds All undesignated contributions to EarthShare of Georgia are allocated in the following way:  60% distributed equally to Georgia member groups  40% distributed to national member groups  Earth Share of Georgia retains 17% of total before distribution Local member groups receive 83% of designated contributions 15
  16. 16. Campaign Results 16
  17. 17. Campaign Results 17
  18. 18. From Trees Atlanta’s perspective, this is avery positive relationship Benefits Things to ConsiderQuarterly $!!! Paperwork and documentation requirementsExposure to broader audience Overhead taken out of donationsLinkage to similar non-profits Time commitmentParticipation at Earth Day eventsThe more you put into it, the moreyou get out of it! 18

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