The Secrets to Successful B2B Email Marketing

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The Secrets to Successful B2B Email Marketing

  1. 1. The Secrets to Successful b2bEmail Marketing Presented by: Craig Rosenberg @funnelholic Matt Heinz @heinzmarketing
  2. 2. Chat or Q/A #Actonsoftware
  3. 3. Today’s Presenters Matt Heinz Craig Rosenberg President FunnelholicHeinz Marketing @funnelholic@heinzmarketing
  4. 4. 8 tips for successful email subject lines1. Tease2. Personalize3. Be specific4. Prioritize5. Use Numbers6. Watch your length7. The “from” line should be from a real person8. Test #Actonsoftware
  5. 5. Eight common email mistake (and how to fix them)1. Marketing doesn’t own the email2. Under communication3. Focusing only on the transaction4. Not paying attention to timing5. Making it a one-way street6. No personality7. Hard to read8. Not enough resources #Actonsoftware
  6. 6. 6 ways to re-energize a dormant list1. Define “engaging” for you and the recipient2. Focus on the subject line3. Write to them (not for you)4. Tie to something THEY did5. Make a request, make it specific, and urgent6. Don’t make it look like a marketing email #Actonsoftware
  7. 7. 6 commonly asked questions1. When should I send emails?2. Is context more important than permission?3. Are email newsletters still effective?4. How many offers should I include in my emails?5. Is it “kosher” for me to buy a third-party list?6. How can I be effective with mobile email?What are yours? Follow us on Twitter: Matt - @heinzmarketing Craig - @funnelholic #Actonsoftware
  8. 8. Ready to Learn More? Sign up for a demo: act-on.com blog.actonsoftware.com Can’t Wait?Call our hotline at: 1 (877) 530-1555 Email us: sales@act-on.net

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