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Social + Content: The Ultimate 1-2 Punch (from AMA

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  • 1. Social + Content: The Ultimate 1-2 Punch Jon Wuebben - CEO, ContentLaunch
  • 2. Content Marketing is great… …but doing content right in the social networks can be challenging! @JonWuebben
  • 3. Key Trends • Desktop social media is starting to fall, while mobile and tablet social media usage is increasing (CONVERGENCE) • There are differences in the ways people use smartphones and tablets for social media • Facebook marketing has become more complex, with less focus on desktop oriented brand pages and more focus on the newsfeed • Mobile is rewriting the rules of social media marketing! @JonWuebben
  • 4. @JonWuebben
  • 5. @JonWuebben
  • 6. Social + Content Interaction Model Five different types of interaction to be managed: • Connecting to others • Exposure, viewing information and activity within your network • Sharing information with others • Providing feedback on shared information or on a specific topic • Communicating directly with others @JonWuebben
  • 7. What about Social Content on SmartPhones? • Make your content readable on mobile (The Fix: Responsively designed website) • Make your site feel like a mobile site – It’s all about touch, swipe, and that feeling of a full-screen, laid-back experience – Readers tend to view more pages & spend far more time with your content • Create custom, mobile-only assets – Softchoice recently put out an app that packaged all its various content assets into a single, unified reading experience. • Go for web, not native (most of the time) – Apple’s App Store is not always the best place to publish content(requires several steps for users to access it) – Go with a web app, or optimized website, instead of investing time and money on building a closed-off native app – All your SEO efforts & existing social traffic continues to contribute to your mobile visits. • Get on the hot mobile social networks: Vine & Instagram – Where is your audience hanging out on mobile? Find their favorite apps, and start entertaining, educating, and bringing your brand there (See GE’s Instagram Feed!) @JonWuebben
  • 8. Tools & Ideas @JonWuebben
  • 9. Tools to Improve Your Social + Content Efforts • #1: Send SMS (Text) and Video Messaging With Mogreet Express • 97% of mobile subscribers read an SMS within 15 minutes of receiving it. 84% respond within 1 hour • Mogreet Express lets you create SMS (text) or video messaging campaigns to incorporate into social media – Build a database of customers who want to receive your information and offers • Promote your campaign on Facebook and Twitter. The easiest way to do this is by using language such as: “Become a Mobile VIP. Just text YOURKEYWORDHERE to 12345 • Once you’ve promoted your new SMS (text) campaign and customers begin to opt in, message them with valuable offers • Incorporate your mobile call to action throughout your social media and you extend conversations with your customers beyond Facebook or Twitter @JonWuebben
  • 10. Tools to Improve Your Social + Content Efforts • #2: Run Facebook Contests With Heyo • Heyo makes it easy to build a contest that integrates seamlessly with Facebook • To make sure users receive the best user experience, Heyo’s smart URL automatically reroutes users to the right location – If users are on a desktop, they’re sent to the native Facebook tab – If they’re on a mobile device, they receive the mobile contest application • Heyo's easy-to-use dashboard lets you create beautiful pages in minutes • Heyo is the easiest way to create engaging campaigns that are social and mobile – Drive traffic, leads and sales with a Facebook contest @JonWuebben
  • 11. Social Media Marketing Ideas to Grow Your Business • Build Your Brand on Instagram • Instagram can be used to promote your corporate brand • Dave Kerpen, CEO of Likeable Media, uses Instagram to build brand awareness by posting pictures of the Likeable foam hand at baseball games around the country • Shelly Kramer, founder of integrated marketing firm V3 uses humor to extend her brand’s personality when she shares Instagram photos with her clients • When you post images from your mobile device to Instagram it can help you form a strong connection with your audience and build a visual representation of your brand @JonWuebben
  • 12. Social Media Marketing Ideas to Grow Your Business • Drive Traffic to Your Site With Facebook’s Promoted Posts • Promoted Post can drive traffic to a landing page on your mobile website • Use Facebook’s Promoted Posts to show ads in the news feeds of mobile users • Retailers, e-commerce sites, mobile app developers and traditional businesses have all used Facebook’s native advertising to acquire new customers cost- effectively • Unlike Facebook Ads or Sponsored Stories, which display in the right sidebar, Promoted Posts are visible to mobile users because they display in the Facebook news feed @JonWuebben
  • 13. Social Media Marketing Ideas to Grow Your Business • Use a QR Code to Increase Your Social Audience • 27% of all smartphone owners have scanned a QR code • Great way to connect with people using social media on their mobile devices • Simple technique to get more Twitter followers using QR codes: – Copy the URL and visit Mobile-Barcodes.com – Paste the URL into the QR code generator and hit Submit – You’ll have your very own QR code, which can be saved to your desktop • Add the QR code to any printed materials—business cards, brochures, posters • People who scan the QR code will be driven to your Twitter page, where they can follow you from their mobile device @JonWuebben
  • 14. Case Study: How Intuit’s Facebook Content Strategy Changed @JonWuebben
  • 15. Intuit Innovators Program: Cementing Social/Mobile Integration @JonWuebben
  • 16. Intuit Innovators Program: Cementing Social/Mobile Integration @JonWuebben
  • 17. Intuit Innovators Program: Cementing Social/Mobile Integration @JonWuebben
  • 18. Intuit Innovators Program: Cementing Social/Mobile Integration @JonWuebben
  • 19. Take Aways • Sync up content and social teams within the organization – Intuit and Capital One have named one executive to lead both disciplines • Create share-worthy content! (especially with video) • Consider going mobile first for social media initiatives – Smaller palette forces you to focus on what’s most important • Don’t confuse or frustrate your users • Photo (and video) content is more important than ever • Start NOW to take advantage of the mobile migration • Think smaller with Facebook marketing – Focus on newsfeed content, imagery and ads • Content and Social are forever intertwined @JonWuebben
  • 20. • B
  • 21. Content Launch • Produce blogs, white papers, ebooks, case studies & more • Work with 200 companies in over 50 different industries
  • 22. Contact Information Jon Wuebben: • (909) 437-7015 mobile • jon@contentlaunch.com • Twitter: @jonwuebben BOOK AVAILABLE ON AMAZON
  • 23. Questions? @JonWuebben