SEO in 2014: Fact, Fiction, & Sensationalism
 

SEO in 2014: Fact, Fiction, & Sensationalism

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Learn to separate the signals from the noise when it comes to search engine marketing in this exciting presentation on SEO basics, brought to you by Website Magazine!

Learn to separate the signals from the noise when it comes to search engine marketing in this exciting presentation on SEO basics, brought to you by Website Magazine!

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SEO in 2014: Fact, Fiction, & Sensationalism SEO in 2014: Fact, Fiction, & Sensationalism Presentation Transcript

  • www.act-on.com | @ActOnSoftware | #ActOnSW SEO in 2014 Fact, Fiction and Sensationalism Kaila Strong, Sr. Director SEO Services VerticalMeasures.com |
  • www.act-on.com | @ActOnSoftware | #ActOnSW About Your Speaker • VerticalMeasures.com • Phoenix, AZ • Search, Social & Content Marketing Agency • 5+ years at VM • Clients like Act On, Fortune 500 & SMBs VerticalMeasures.com |
  • www.act-on.com | @ActOnSoftware | #ActOnSW Animal Updates VerticalMeasures.com | Via techlila.com
  • www.act-on.com | @ActOnSoftware | #ActOnSW SEO Evolved VerticalMeasures.com | Via gShiftlabs.com
  • www.act-on.com | @ActOnSoftware | #ActOnSW Measurement Changed VerticalMeasures.com |
  • www.act-on.com | @ActOnSoftware | #ActOnSW Less About Keywords VerticalMeasures.com |
  • www.act-on.com | @ActOnSoftware | #ActOnSW Search in 2014 VerticalMeasures.com | Old strategies & KPIs simply aren’t effective any longer…
  • www.act-on.com | @ActOnSoftware | #ActOnSW Redefine Search KPIs VerticalMeasures.com |
  • www.act-on.com | @ActOnSoftware | #ActOnSW SEO KPIs VerticalMeasures.com | Define SEO KPIs • Visits & Unique Visitors • Conversion Rate • Per visit value • Time on Site • % of New Visitors • Low Bounce Rate • Just to name a few….
  • www.act-on.com | @ActOnSoftware | #ActOnSW SEO in 2014 Algorithm Updates • Promote better content • Aimed to fight spam of all kind • Rise of mobile and voice search spike VerticalMeasures.com |
  • www.act-on.com | @ActOnSoftware | #ActOnSW SEO in 2014 Knowledge Graph & Structured Data Collection of information Google will show within the search results itself, to enhance usability. Structured data is a uniform way to share information a search engine may use, not necessarily for the knowledge graph. • Google Maps • Carousel • Images • SERPs VerticalMeasures.com |
  • www.act-on.com | @ActOnSoftware | #ActOnSW SEO in 2014 Encrypted Search • Google default encrypted search for logged in users ’11 • Globally in 2014, Chinese users already • Effort to improve information security in light of government surveillance last year • Encourage adoption of stronger security standards VerticalMeasures.com |
  • www.act-on.com | @ActOnSoftware | #ActOnSW Search in 2014 VerticalMeasures.com |
  • www.act-on.com | @ActOnSoftware | #ActOnSW + Affected Walmart, JcPenney, AirBnB – steady growth Why? • Content, content, content • On page focus • Quality > Quantity VerticalMeasures.com |
  • www.act-on.com | @ActOnSoftware | #ActOnSW + Affected VerticalMeasures.com | Via semrush.com
  • www.act-on.com | @ActOnSoftware | #ActOnSW - Affected CheapOAir.com • Cheap flights, cheap tickets, airline tickets • Suspicious backlinks and unnatural profile • Search visitors reduced est. 500,000 visits/mo • Recovered in about 90 days VerticalMeasures.com |
  • www.act-on.com | @ActOnSoftware | #ActOnSW - Affected MyBlogGuest.com • Guest blogging site deindexed • Google deemed links suspicious • Not recovered • Recommends adding nofollow to all guest blog links VerticalMeasures.com |
  • www.act-on.com | @ActOnSoftware | #ActOnSW Overreactions VerticalMeasures.com | Abandon Disavow ALL Denial Partial Acceptance To every action there is always opposed an equal reaction. –Isaac Newton
  • www.act-on.com | @ActOnSoftware | #ActOnSW Common SEO Myths #1 Online marketing activities aren’t risky. • Know your risks • Invest in the right professionals • Regularly audit • Measure & test VerticalMeasures.com |
  • www.act-on.com | @ActOnSoftware | #ActOnSW Common SEO Myths #2 You can’t get out of a Google penalty. • You can do it! • May take several attempts • Machete vs. scalpel approach • Automated vs. Manual VerticalMeasures.com |
  • www.act-on.com | @ActOnSoftware | #ActOnSW Common SEO Myths #3 Guest blogging doesn’t work any more. • Bad guest blogging is dead • Valuable content wins every day • Guest blogging-only sites affected VerticalMeasures.com |
  • www.act-on.com | @ActOnSoftware | #ActOnSW Common SEO Myths #4 SEO is too expensive and time consuming. • Brand is important • Being able to buy your way to the top is gone • Good SEO should be indistinguishable from good marketing VerticalMeasures.com |
  • www.act-on.com | @ActOnSoftware | #ActOnSW Common SEO Myths #5 Build it and they will come. • Ineffective content marketing strategy • Distribution and promotion channels important • Paid organic social promotion – Marty Weintraub • Have a plan! VerticalMeasures.com |
  • www.act-on.com | @ActOnSoftware | #ActOnSW SEO Moving Forward VerticalMeasures.com | 1. Strategy Development 2. Ideation 3. Content Creation 4. Optimization 5. Content Promotion 6. Distribution 7. Lead Nurture 8. Measurement
  • www.act-on.com | @ActOnSoftware | #ActOnSW What You Can Do Today Start Today • Invest in Google + • Clean up your backlinks regularly • Optimize for voice search • Develop a well researched content strategy VerticalMeasures.com |
  • www.act-on.com | @ActOnSoftware | #ActOnSW What You Can Do Today • In-depth content publish frequently • Build a social community • Integrate Schema • Earn natural links • Follow the 8 steps VerticalMeasures.com |
  • www.act-on.com | @ActOnSoftware | #ActOnSW Questions? Contact us! Kaila Strong KailaS@VerticalMeasures.com 888.476.1881 VerticalMeasures.com VerticalMeasures.com |